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Personal Brand Exploration

This is my brand statement and how I as a student currently stack up to my competitors. As well as the skills I need to develop to succeed in the business.

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PERSONAL BRAND EXPLORATION


Mike Hayes


Project & Portfolio I: Week 1


August 4th, 2022
My passion is professional wrestling. My
entire life I have been watching
professionals develop their characters in
front of the audience. I have found joy in
analyzing how fans react to di
ff
erent
wrestlers. I've found that the more
engagement, the bigger the fan base. My
goal is to help create careers by helping
potential new superstars make the most of
their opportunities. I will do this by helping
them use social media in the most e
ffi
cient
way to stay in contact with their fanbase.
IDENTITY
PROFESSION
Potential Job Titles:


•Advertising and Promotions
Manager


•Search Marketing Strategist


•Marketing Managers


Magician - I will use my archetype to
my advantage and use it to guide the
path in my work. I will amaze fans with
stories of struggle and adversity.
Through social media, I will tell help to
expand the personal storylines of
superstars, in order to help the
customers feel a deeper connection to
their favorite superstars.
Social Media Marketing for Professional Wrestling
Sports Entertai
Marketing Dire
TARGET AUDIENCE
Danica Marie Ronquillo
Outreach Plan:


• In preparation for contact, I will create digital
images used for social media content.


• I will attempt to reach Danica through LinkedIn.


• I have already reached out to Danica and will send
another attempt with links to work I can show
included.
WWE NXT Marketing and Social
Media
Michael Iz
Outreach Plan:


• In an early e
ff
ort to reach out, I have sent a
connection attempt with Michael on LinkedIn. I
attached a small summary of who I am.


• I will attempt to make contact through LinkedIn.


• I hope to make contact with Michael by the end of
the week. No later than next week.


Marketing Manager at WWE
Austin Freeland
Outreach Plan:


• In an early attempt to reach out, I have already
sent out a message on LinkedIn.


• I will also attempt to make contact through
LinkedIn.


• I hope to make contact with Austin by next week
Tuesday. If I haven't heard back by the end of the
week I will make a second attempt to reach out
with a copy of my resume.
Social Media Manager at
WWE
GOALS
Short Term: (Immediately After Graduation, 2024)


•I will grow my brand and internet awareness by
50%


‣Speci
fi
cally, I will start a wrestling blog/
podcast and build my Tic Tok audience by at
least 100,000 by graduation.


Mid Term: (2030)


•I want to work for WWE as a Social Media
Manager.


‣By using my brand as proof of concept and
with my connections at Full Sail, I plan to
acquire a position within the WWE as soon
as possible.


Long Term: (2040)


•Be a senior Marketing Executive in Sports
Entertainment


‣By 2040 I will have worked with WWE for
10yrs and I hope to be in a senior marketing
position within the company. If not with
WWE, I hope to be in a senior Marketing
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Graphic Design
SOFT
HARD
Novice / Adept /
Expert
Video Editing
Novice / Adept /
Expert
Dependability
Novice / Adept /
Expert
Teamwork
Novice / Adept /
Expert
Copywriting
SOFT
HARD
Novice / Adept /
Expert
Airtable/MySQL
Novice / Adept /
Expert
Verbal Skills
Novice / Adept /
Expert
Flexibility
Novice / Adept /
Expert

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Personal Brand Exploration

  • 1. PERSONAL BRAND EXPLORATION Mike Hayes Project & Portfolio I: Week 1 August 4th, 2022
  • 2. My passion is professional wrestling. My entire life I have been watching professionals develop their characters in front of the audience. I have found joy in analyzing how fans react to di ff erent wrestlers. I've found that the more engagement, the bigger the fan base. My goal is to help create careers by helping potential new superstars make the most of their opportunities. I will do this by helping them use social media in the most e ffi cient way to stay in contact with their fanbase. IDENTITY
  • 3. PROFESSION Potential Job Titles: •Advertising and Promotions Manager •Search Marketing Strategist •Marketing Managers Magician - I will use my archetype to my advantage and use it to guide the path in my work. I will amaze fans with stories of struggle and adversity. Through social media, I will tell help to expand the personal storylines of superstars, in order to help the customers feel a deeper connection to their favorite superstars. Social Media Marketing for Professional Wrestling
  • 4. Sports Entertai Marketing Dire TARGET AUDIENCE Danica Marie Ronquillo Outreach Plan: • In preparation for contact, I will create digital images used for social media content. • I will attempt to reach Danica through LinkedIn. • I have already reached out to Danica and will send another attempt with links to work I can show included. WWE NXT Marketing and Social Media Michael Iz Outreach Plan: • In an early e ff ort to reach out, I have sent a connection attempt with Michael on LinkedIn. I attached a small summary of who I am. • I will attempt to make contact through LinkedIn. • I hope to make contact with Michael by the end of the week. No later than next week. Marketing Manager at WWE Austin Freeland Outreach Plan: • In an early attempt to reach out, I have already sent out a message on LinkedIn. • I will also attempt to make contact through LinkedIn. • I hope to make contact with Austin by next week Tuesday. If I haven't heard back by the end of the week I will make a second attempt to reach out with a copy of my resume. Social Media Manager at WWE
  • 5. GOALS Short Term: (Immediately After Graduation, 2024) •I will grow my brand and internet awareness by 50% ‣Speci fi cally, I will start a wrestling blog/ podcast and build my Tic Tok audience by at least 100,000 by graduation. Mid Term: (2030) •I want to work for WWE as a Social Media Manager. ‣By using my brand as proof of concept and with my connections at Full Sail, I plan to acquire a position within the WWE as soon as possible. Long Term: (2040) •Be a senior Marketing Executive in Sports Entertainment ‣By 2040 I will have worked with WWE for 10yrs and I hope to be in a senior marketing position within the company. If not with WWE, I hope to be in a senior Marketing
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Graphic Design SOFT HARD Novice / Adept / Expert Video Editing Novice / Adept / Expert Dependability Novice / Adept / Expert Teamwork Novice / Adept / Expert Copywriting SOFT HARD Novice / Adept / Expert Airtable/MySQL Novice / Adept / Expert Verbal Skills Novice / Adept / Expert Flexibility Novice / Adept / Expert
  • 7. As a skilled digital marketer, I hope to support the wrestling industry in a way that increases fan connection, grows the fanbas, and support the comany and talent with cutting edge social media campaigns. PROMISE
  • 8. CREDENTIALS Work Experience: • Assistant Manager, Ridgewalker Brewing, Social media ambassador, event marketing. • Sous Chef, Moosehead Bar & Grill, Ordering, weekly menu specials, Scheduling, Training Education: • High School Diploma, East Mecklenburg High School • Digital Marketing, B.S., Full Sail University (2024) Awards: • Dad of the Year Award given by my children every year for fathers day. WWE Live Event
  • 9. COMPETITION Fisher Taylor Industry Experience: • None Education: • Marketing student at Full Sail University pursuing a Bachelor of Science in Digital Marketing. • The University of Texas Arlington Leadership Experience: • Project Estimator • Warehouse Team Lead • US Navy Skills and Pro fi ciencies: • Google Analytics for Beginners • Mobile, International, and Local SEO Test • On-Page and Technical SEO Test Michael H Overall Online Presence: • He has customized his banner and headshot and fi lled out the basics for info. The link is the basic link. He has made 23 connections and hasn't posted much or shown much activity at all. He has taken some certi fi cation courses. No recommendations. • Grade: Poor, 65 out of 100 Industry Experience: • Social media marketing • Graphic design • Web Design Education: • Marketing student at Full Sail University pursuing a Bachelor of Science in Digital Marketing. Leadership Experience: • Sous Chef for Moosehead Grill • Assistant Manager of Ridgewalker Brewing • Co-Owner of O ff the Chain Skills and Pro fi ciencies: • Become a Marketing Entrepreneur • Time Management • Product Development • Graphic Design • Shopify experience Overall Online Presence: • I have customized the banner and have made a custom URL. I have 16 connections. No activity and very few certi fi cation courses were taken. No recommendations. • Grade: Poor, 60 out of 100
  • 10. COMPETITION Austin Freeland Noteworthy Experience: • Senior Producer, Creative/Social Media Manager and Marketing Manager for Sorinex Exercise Equipment • 5 years as Freelance Videographer Michael Industry Experience: • Social Media Manager at WWE • Talent Brand Manager at WWE • Equipment • Social Media Manager at Sorinex Exercise Equipement Education: • Marietta College Skills and Pro fi ciencies: • Team Building with the WWE • Content Strategy with the WWE • Digital Media with the WWE • Social Media endorsement with WWE Overall Online Presence: • He is very active on his page. 433 Connections with 429 followers. Lots of experience and tons of recommendations. 4 Licenses and Certi fi cations. 41 di ff erent skills with a headshot and a custom banner. • Grade: Superior, 93 out of 100 Industry Experience: • Social media marketing • Graphic design • Web Design Education: • Marketing student at Full Sail University pursuing a Bachelor of Science in Digital Marketing. Leadership Experience: • Sous Chef for Moosehead Grill • Assistant Manager of Ridgewalker Brewing • Co-Owner of O ff the Chain Skills and Pro fi ciencies: • Become a Marketing Entrepreneur • Time Management • Product Development • Graphic Design • Shopify experience • Overall Online Presence: • I have customized the banner and have made a custom URL. I have 16 connections. No activity and very few certi fi cation courses were taken. No recommendations. • Grade: Poor, 60 out of 100
  • 11. BRAND POSITION As a professional digital marketing professional with years of experience in watching the needs of the professional wrestling industry, along with cutting-edge skills in graphic design, video editing, social media promotion, and web design, I can develop the brands of sports entertainers in a way that gets them known to even more fans who will love to hear their story. MICHAEL HAYES
  • 12. NETWORKING & MARKETING Industry Events & Organizations • WWE Wrestlemania ‣ 2024 | Philadelphia • WWE Hall of Fame ‣ 2024 | Philadelphia • AEW Double or Nothing ‣ 2023 | Las Vegas Digital Marketing • Primary Content: My main content will consist of a blog on my take on the week's wrestling shows, as well as a podcast of the same content. I will also post pictures of my graphic design work. I will keep the subjects of my work to myself, local interest spots, local wrestling shows, and my family. My content will show my path to the WWE. • Primary Tools: I will primarily use Tic Tok, Tumblr, Facebook, Instagram, and Twitter. I will use Anchor to record podcast and upload them to Apple Podcast. I will also post my blogs to Tumblr. • Website: I will use my portfolio website to stand out among the rest. To show proof of concept and prove that
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I have reached out to the YouTuber Provenlife, who was the inspiration for me to go to Full Sail. I'm hoping to hear back soon and ask him to be my mentor. Formal Education • Bachelor of Science Degree in Digital Marketing from Full Sail University. Technical Skills • SEO Strategy course on LinkedIn learning - SEPT 2022 • Graphic Design Tips & Tricks course on LinkedIn learning- SEPT 2022 • Creating and Managing a Youtube Channel course on LinkedIn learning- OCT 2022 • Social Media Marketing Foundations course on LinkedIn learning- OCT 2022 Soft Skills • Organizing Your O ffi ce for Maximum E ffi ciency course on LinkedIn learning - AUG 2022 • Getting Things Done course on LinkedIn learning - AUG 2022 • Communicating with Con fi dence course on LinkedIn learning - DEC 2022
  • 14. Michael Hayes You know what it’s like to have social media and not use it to its fullest potential? Well, what I do is create a presence on social media that people will connect with while giving you the ease of only having to spend the time you want on the apps you choose. In fact, I have created the social media presence for Off The Chain, and increased their customer attraction rate by 80%, increasing their revenue by a whopping $50,000 in 3 months. “