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NYU Iact winter 18 presentation
- 2. CHANGES TOTHE BRAND • Change of structure with personnel shifts and staff responsibility • New emphasis of company branding culture
- 3. REGISTRATION REPORT • 62 coming this summer • 65 deposits as of 11/2/17 • 35 underclassmen, 28 upperclassmen • 103 registrants this winter • 84 NYU Registrants • Rest are from sporadic NewYork Schools and only four from outer Institutions
- 4. AUDIENCE MEMBERS YEAR BREAKDOWN Underclassmen Upperclassmen PREVIOUS ISRAEL EXPERIENCE First Timers Second Timers ENGAGEMENT Unengaged Engaged
- 5. FRESHMEN ENROLLMENT 0 10 20 30 40 50 60 70 80 Winter 17 Summer 17 Winter 18 Freshmen
- 6. NYU BIRTHRIGHT FELLOWSHIP • Wondrous Team of 5! • All alumni of the SummerTrip • All of them were second years • Built an effective team with a culture of building the brand and working on specific outreach projects • Unique scheduling efforts with diverse schedules • Goal was to get 100 registrants and surpassed this
- 7. EVENTS AND PROGRAMMING • Tel Aviv Grill • 200 Participants • NYU Birthright Puppy Party • 75 Participants • Pizza Information Session • Greek Organization Presentations • Tabling in main campus institutions, marketing in the dorms and residence halls, and an emphasis of Birthright in every Bronfman outlet
- 11. EXTRA BIRTHRIGHT COMMUNICATION SEEDS
- 12. PROMOTIONS • Cell Phone Wallets • Social Media • Bracelets
- 13. REGISTRATION CHALLENGES • January term classes • Work opportunities • Uncertainty with parents if want to engage in international travel • Summer hesitations/Family emergencies • Staffing • And:
- 15. POSTTRIP ENGAGEMENT • Jewish Learning • Jewish Learning Fellowship Feed In • Reunion Shabbats • Rosh Hashana Reunion Lunch • Community Service • Sandwiches for the Bowery Mission • Gift Of Life Project with student intern • Israel • TheThing About Israel Event • Israel Club Engagement on Campus
- 16. SCORECARD PROJECTIONS • Will have in formal data by December deadline • Have engaged 100% of summer participants • Including transfers and study abroad folks • Seven summer participants are Bronfman Center Engagement Interns • 20 summer participants wereWelcomeWeek Ambassadors • Majority of engagements are projected to be high impact • Still in the process of programming
- 17. KAITLIN
- 18. BRIAN
- 19. DREW
- 20. WINTER 2018 PRE TRIP • Two mandatory orientations 11/13 and 11/20 • Affiliation surveys • Group games and learning • Israel 101 • A Shabbat Experience before we leave • Finals gift baskets to celebrate NewYears
- 22. BUDGET REPORT • Sample programming • Puppy Birthright Event- $385 • Tel Aviv Grill- $1000 (WelcomeWeek budget) • Fraternity Presentations- $450 • Intern Stipends- $1500 • Marketing • $440 Facebook Advertisements
- 23. LOOKING AHEADTO SUMMER • Converting the massive network of engagees to a “date of trip” • Look to preregister a bus-a bus and a half • Converting the influx of Freshmen that have engaged this semester • Continuing to broaden the brand • Staff recruitment early on
- 24. IN CONCLUSION • IACT • UACT • WEACT • BIRTHRIGHT #YALLACOMEWITHUS