Osu iact site visit winter 2017

1. IACT Site Visit
OSU Hillel
Winter 2017-2018
CYDNEY GOLDBERG

2. Birthright Engagement on Campus
u More than 450 students were exclusively engaged for
Winter Birthright by the Birthright team during Winter
2017 recruitment season
u These students participated in 1 or more of the
following events:
u Tabling events
u Signed up for Birthright
u Interest list for this round or future rounds
u Met with our recruitment interns or Hillel staff
member in regards to Birthright
u Interviewed for Birthright
u Going on Winter Birthright

3. Registration in Action: Best Practices
u Birthright table during Student Involvement Fair
u General tabling in the dorms and the Oval
u Marketing materials distributed to dorms & Greek
houses
u Birthright Shabbat- Incentives for alumni and new
applicants
u Birthright Swag
u Conducted Birthright interviews ASAP and
ensured all deposits were down
u Organized large visual charts for all staff and
students to see
u Greek Life
u Made announcements at chapter meetings
u Interns in different chapters
u Greek Chai partnership

4. Review of Sales Team Grant
u Hired 6 student interns
u 5 OSU Birthright alum
u 1 Hillel Birthright Alum
u 3 Onward Israel Alum
u 6 interns are currently involved in different Greek
organizations. Students served as the “point
people” for these Greek chapters
u Student interns were given promotional materials
and funds to take students on “coffee dates” or small
group meetings
u Used social media to reach out to their networks
u Results: We have over one bus for this Winter
Birthright Trip!
u Maya Spector: Onward Israel Intern; assisting in
Birthright & Onward Israel recruitment

5. Social Media Marketing

6. Posters in Dorms & Mailing

7. Winter 2017 Registration Results
u 74 applicants
u 56 paid deposits
u 58 Interviews
u 52 students going on OSU Hillel winter
Birthright
u 1 OSU student going on a Hillel Global
Trip
u 3 OSU students going with a different
trip provider
u 44 participants are current OSU
students
u 7 participants are friends of Ohio State
Students (@ Ohio Campuses)
u 1 participant attends Bowling Green State
University
TWO BUS BREAK DOWN!
•FRESHMEN: 2
•SOPHOMORE: 18
•JUNIOR: 19
•SENIOR: 12
•GRAD: 1
•GREEK LIFE: 11 Different Greek
Houses

8. Class breakdown of each bus
u Bus 1479: 40 students recruited
by OSU Hillel
u 1 Freshman (2.5%)
u 13 Sophomores (32.5%)
u 16 Juniors (40%)
u 9 Seniors (22.5 %)
u 1 Grad Student (2.5%)
u Bus 1472: 12 students
recruited by OSU Hillel
u 1 Freshman (8.3%)
u 5 Sophomores
(41.6%)
u 3 Juniors (25%)
u 3 Seniors (25%)

9. Programming: Winter Pre-Trip
u Small group meetings with
students after Birthright
acceptance
u Reviewed important
information (flights,
packing, etc.)
u Answered questions
u Built relationships
u 1 LARGE Orientation
Session
u Ice Breakers, Itinerary,
Dinner, along with
Rules & procedures
u Ohio Loves Israel Events
u Israel Shabbat

10. Programming on Winter Trip
u 4 ‘Hillel Conversations’ spread
throughout 10 days
u K’far Saba soldiers & visit
u Night Out - Tel Aviv
u Share Some Friends visit
u Introduction to Masa/long term
Israel programs
u Winery visit

11. Tracking and Measurement
u 91.2% (52 out of 57) of summer 2017 alumni were involved in 3 or
more Jewish events/programs this semester
u Exceeds the IACT benchmark of 80%
*45.6% (26 out of 57) of Summer 2017 alumni are involved in Student
Leadership, a Fellowship, and/or Hillel Internships*
u Leveraging summer alumni
u Summer reunion
u Buckeyes for Israel events
u Coffee dates
u Birthright recruitment interns
u Fall Semester Fellowship Participation
u Ohio Loves Israel events
u Social events
u High Holiday // Shabbat participation
u BDS

12. Pillars of IACT at OSU Hillel
u Jewish Learning
u Wings and Wisdom
u Study with Rabbi Ilan
u Ask Big Questions
u Community Service
u PB and Jam on campus
u Card decorating for
Children’s Hospital
u Challah Making
u Israel Education and
Engagement
uOhio Loves Israel Week
uJNF Conference
uAsk Big Israel Questions
uTamid Events

13. Relationship Building:
1 summer alumni and 1 winter Participant
u Summer alum: Ashley Kramer
u Sophomore
u In Pi Beta Phi & DSP Business Fraternity
u Recruited for both Birthright Israel and
Macabi Task Force Trip
u Participant on Fact Finder Trip this
Winter
u Onward Alum 2017
u Helped to plan reunion for Summer 2017
Trip
u Became a Campus Engagement Intern
for the 2017/2018 School Year
u Winter: Seline Yenibahar
u Freshman
u USG involved
u Only involvement so far is
related to Birthright Israel
u Hoping to have Seline be
part of a Fellowship next
semester!

14. IACT IMPACT
2014-2015
WINTER
applied: 79
deposits: 56
going: 45
OSU - 41
FOLLOW-UP: 85%
SUMMER
applied: 60
deposits: 42
going: 30
OSU - 22
FOLLOW-UP: 81%
2015-2016
WINTER
applied: 82
deposits: 62
going: 56
OSU - 48
FOLLOW-UP: 84%
SUMMER
applied: 80
deposits: 66
going: 59
OSU - 59
FOLLOW-UP: 85%
2016-2017
WINTER
applied: 102
deposits: 93
going: 80
OSU - 76
FOLLOW-UP: 91%
SUMMER
applied: 118
deposits: 98
going: 84
OSU - 65
FOLLOW-UP: 91%

15. Budget
u $2250: 6 Birthright Interns
u $250: Drawing for domestic travel incentive
u $190.16: Birthright Outreach: coffee dates/lunches
u $850: BRI Registration Brunch
u $1532: Israel Shabbat
u $540: Summer Reunion
u $1532: Birthright Reunion Shabbat // Recruitment
Shabbat
u $740: Shakshukkah in the Sukkah
Total spent Fall Semester:
$78841.16

16. Goals and Plans for next semester:
u 2.5 filled buses for our Summer 2017 trip
u Individual outreach with all students on our interest list:
currently at 500 students
u Looking at participants from this winter, and finding
new Sales Team members
u Place 50% of students from Winter 2017 Busses in
Fellowships for Spring 2018
u Increase spending in Facebook ads to reach more
students
u Birthright Shabbat with incentives for Alumni & Future
participants
u Tabling in Dorms with our Dorm Campus Engagement
Interns
u Recruit for Onward Israel extension incentive

17. If it were that easy,
everyone would be doing it.