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IACT winter 2017-18 site visit recruitment summary
- 1. Winter 2017-18 Marketing & Recruitment Best Practices
- 2. Recruitment Best Practices - Freshmen Focus – Midway follow-up email/coffee dates - Publish articles in student newspapers - Op-ed piece written by Alumni both in Hillel Newsletter & Huntington Post news paper - Outreach to the Greek community - “Leveraged fraternities and sororities more successfully and exceeded my goal of 15% on Winter 17/18 bus with 22%” - Use Facebook, Instagram, and Snapchat to connect to students - Use Facebook Ads and Boost posts - Anyone who liked a facebook or Instagram post was contacted about the trips. Got multiple sign ups from instagram messages
- 3. Printed Flyers hung up around campus and the Freshman Dorms before move-in weekend Aug 27- Sept 2
- 4. Pre-registration Social media marketing material (Facebook, Instagram) August ‘17
- 5. Registration opening day Social media marketing material (Facebook, Instagram) Sept ‘17
- 6. Flyer made both for hanging around campus and on our on- line social media platforms (Facebook, Instagram) Sept ‘17
- 7. Experimenting with different Media platform templates Instagram post vs Facebook banner post
- 8. Tabling at the Jewish Student Union event Sept 6th , ‘17
- 12. Registration: Recruitment Ryan on Game of Thrones Themed Flyer: “I have seen a lot of flyers, trust me. This is a good one.”
- 16. Awesome Recruitment Strategy School Newspaper (TheTech) 1/2 page Ad
- 17. SWAG
- 18. Utilizing Your Sales Team - Each intern set personal goals regarding recruitment numbers - Regular meetings during the month-long internship to determine if interns were meeting goals (coffee dates) - Each intern targeted a specific demographic that they had access to - Intern empowerment – gave them gift cards so they could take students out on coffee dates - Diversity of intern pool lead to diverse group of students who walked up to the table – a wide range of interests, social groups, and club involvement represented
- 19. Sales Team- Positions 10 team members: ○ 2 Senior Birthright Interns ○ 1 Birthright Marketing Intern ○ 1 Birthright Communications Intern ○ 1 Birthright Alumni Engagement Intern ○ 1 Pre-Birthright Programming Intern ○ 2 Birthright Recruitment Interns ○ 1 Experiences and Extensions Intern
- 20. Sales Team Best Practices ● Birthright Team Retreat ● Attend a weekly team meeting that consists of reading the Birthright Bliss Bucket, individual check- ins, Israel Education led by one of the interns, Israel update by IACT ● Weekly 1 on 1 meeting with IACT to talk about life, their role, professional development, their relationship with Israel, and what is next in their Jewish journey ● Recruit 5 participants for the Winter trip ● 5-8 Coffee Date relationships built throughout the semester ● Attend a Shabbat experience either at Hillel or hosting their own ● Attend all Birthright related events to support their team ● Weekly anecdotes on social media about their #BlueHenBirthrightIsrael experience
- 22. GREEK Outreach - Large group coffee dates for groups of fraternity brothers/sorority sisters - Had interns from AEPi and DPhiE, the most heavily Jewish Fraternity and Sorority on campus ○ Had them wear their letters during tabling ○ They made presentations to their Greek chapters