The document provides an overview of the Israel Action Committee (IACT) Fall 2017 report from Clark University. It discusses recruitment metrics and events for the Birthright Israel trip, pre-trip and post-trip programming, Israel education and advocacy events, Jewish learning opportunities, service projects, developing Jewish leaders, and collaboration with other Israel-focused groups on campus. It also includes participation metrics over time, the budget breakdown, and goals for continued engagement, recruitment and programming in the 2017-18 academic year.

1. Key StrategiesIACT Fall 2017 Report
Presented by Alyssa Kaminsky, IACT Coordinator / Israel Programs Coordinator
0

2. AGENDA
o RECRUITMENT AND
REGISTRATION
o SPOTLIGHT
o PROGRAMMING: PRE -
TRIP, POST TRIP,
IACT PILLARS
o TRACKING AND
MEASUREMENTS
o BUDGET
o GOALS
1

3. Key StrategiesRegistration Metrics
• Worcester area: 7 First Years, 4 Sophomores, 5 Juniors, 2 Seniors,
• 8 Clark, 6 WPI
• 3 students are highly active in Hillel, the others is unaffiliated
• Everyone’s first time applying for BRI
2
Clark Students Worcester
Area Students
Clark Referrals Total
Attending the
Campus Trip
8 6 4 18

4. Key StrategiesCU In Israel: Clark University Birthright
• Brand Strategy/ Social Media
• Israel Outdoors has a strong brand
presence that I was able to capitalize on
this recruitment season. I created flyers
and email templates that shared the
beauty of Israel/familiar faces to entice
students to come on the trip.
• I continued utilizing #ClarkUBirthright
on Facebook and the Clark Birthright
Instagram. Posting weekly. When
people click the hashtag, content from
multiple seasons comes up, adding to
the consistency of the brand name.
• Internet outreach was a huge part of
my recruiting effort: posts on Facebook
and Instagram, and emails through
Mailchimp.
3

5. Key StrategiesExplore Israel with Israel Outdoors
• Interns
• One Junior Winter 2015-16 Birthright
alumni, One Senior Winter 2015-16
Birthright participant
• Responsibilities: social media presence,
seeking out registrants + coffee dates,
helping with tabling and events
• Paid hourly for tabling/dorm events,
general events, registrants
• Emphasis on team
• Challenges: divvying up peer recruitment
• Financial Incentives
• Refer-a-friend program to get friends to
refer others to sign up for alumni and
current participants.
• Coffee Dates
• Sign up on the spot, provide travel mug
• Create personal relationships, trust, and
conversation 4

6. Key StrategiesBirthright Registration Events
• Information Sessions
• Dessert in the Desert & Taste of Israel
• I hosted two information session to present the
trip, show video, answer questions, and get
students to register for the winter trip. My
interns spoke about their favorite part of the
experience.
• Fun Food in the Residence Halls
• Ice Cream Parties, Cookie Decorating, hummus
and chips
• The RAs helped advertise and encourage
students to come. I briefly told everyone about
Birthright as they grabbed food. About 20-30
students per dorm.
• Tabling
• Birthright interns tabled with me in the
University Center around meal times. We
intrigued people to come to the table with
giveaways and had sign-ups and registration
open. Also a great time to schedule one-on-one
meetings. 5

7. Key StrategiesBirthright Registration Events
• Putting the “Om” in Shalom Yoga
• Dessert in the Desert
• Hummus where the heart is
6

8. Key StrategiesOther Tactics
• WPI
• Get Back to Israel Reps
• Tabling (3 days)
• Meeting with students individually
• Presence at Hillel Events
• Utilized Hillel events to publicize to newly
involved freshmen to keep them wanting to
be engaged, in addition to reaching
unaffiliated Jewish students on campus
• Challenges
• Leadership Transition
• JStreet
7

9. Key StrategiesChallenges
•Managing intern team
•Learning a new job
•New leadership at Hillel
•Making connections to students who
went on Birthright
•Apathetic students- Pre-notions of Israel
on liberal campus
8

10. Key StrategiesClarkie Spotlight
Amanda Flicop ’19
• First year student
• Became Hillel’s hired intern
• Said she’s shy and it was hard for her to make
friends on campus- after working in the office
she became increasingly involved with Hillel
• Signed up for Birthright this winter
9
Samantha Reed
• A member of Tikkun Olam board
• Transfer student and wants to get more
involved with Israel activities
• Increasingly interested in Israel affairs and very
excited to learn more when she goes on
Birthright in December!

11. Key StrategiesBirthright Pre-Trip Orientations
• Israeli Young Emissaries
• Inviting the Worcester Israeli Young Emissaries to
come give a lesson on Israeli culture 101
• Israel Introduction and Pre – Trip Logistics
• I will present a Birthright 101 for all of the Clark and
Worcester area students to discuss trip logistics,
including reviewing the itinerary, packing list, and
answer any questions the students have.
• Israel Kahoot with CAMERA
• Hali from CAMERA will be presenting a short presentation and
Kahoot game where the students can join in and answer trivia
questions about Israel and learn a brief 101 on Israel-Palestinian
conflict
• Shabbat Experience
• Students attend Shabbat Services and Dinner at Clark
• Individual Meetings
• Recruitment, Interviews, if they can’t make it to
Birthright 101 10

12. Key StrategiesWinter 2017-18 Special Trip Programming
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> Avraham Leventhal
Artist in Tzfat: Tzfat Gallery of Mysticado, lychee and citrus fruits,
raises meat and dairy cattle, and is the home of a Palram plastics
factory. They also produce olive oil and dairy products that are used
and sold on the kibbutz. We will have a tour of the kibbutz and lunch
in their dining hall.
> Masa Representative
I requested it would be a great opportunity for the students if a Masa
representative could come talk to our group. This is a great way for me
to incorporate my Israel experience as well will also promote a GBTI
option.
> Birthright Israel Fellows Implementation
Ice Breakers, evening and day time programming, relationship building
that I learned from BRI Fellows program

13. Key StrategiesPost Trip Engagement
12
> Birthright Israel Alumni T-Shirts
A special gift and advertising around campus
> Take Me Home to Israel Shabbat
Birthright alumni will have a table at the first Shabbat dinner of the semester
Additional Hillel Programming
Participants are always encouraged to attend our regularly scheduled Hillel events
together as a way to keep in touch with each other and their Jewish identity.

14. Key StrategiesIACT Pillars: Israel Education & Advocacy
13
> Coexistence and the Environment
The Arava institute plans to come to Clark for a social justice
sedar. Israeli and Palestinian so students can learn how Israelis,
Palestinians, and students from around the world are using
environmental studies to build trust in the Middle East.
> Let’s Talk Israel
Ongoing, weekly conversations about Israel with the
Worcester area Young Emissaries. They lead
discussions about hot topics from an Israeli student
perspective.

15. Key StrategiesIACT Pillars: Israel Education & Advocacy
14
> Young Emissary Shabbaton
Clark students host Young Emissaries from the New England area for
an Israel themed Shabbat, Traditional and Liberal services and dinner,
and on Saturday, we will have a brunch and discussion about what life
is like in Israel (Nov 10-11)
> Oren Ben Ami
Coming to campus to talk about his experience and success with
startups in Israel. Invited business department and entrepreneurship
club (Nov 15)
.

16. Key StrategiesIACT Pillars: Jewish Learning
15
> Sundaes in the Sukkah
Invited Birthright alumni to meet the new IACT and
enjoy ice cream with past and current trip members
> Sukkah Building and Take-Down
Students put up and decorated, and took down the
sukkah, while discussing the significance of the
holiday of Sukkot. Hillel hosted several events in the
sukkah throughout the week.

17. Key StrategiesIACT Pillars: Service & Volunteering
16
> Challah for Hunger
Each month students come together in two days to
make dough, then braid and bake Challah to sell as a
fundraiser for Rachel’s Table and Challah for Hunger
national. Each challah baking event is attended by 5-
10 students who bake and then sell challah in the UC
the following day.
> Tikkun Olam Discussion
Students learned what Tikkun Olam is while
discussing social justice issues currently affecting the
world.
> Bras for a Cause
Tikkun Olam committee worked with Relay for Life to
decorate bras to go on display in honor of Breast
Cancer Awareness month

18. Key StrategiesCultivating Jewish Leaders
17
> The David Project
This is the 4th academic year Clark has been working with The
David Project. There are 3 interns, 3 Jewish BRI alumni
working towards creating relationships with non-Jewish
campus leaders to create a stronger positive outlook on Israel.
> AIPAC
We have a strong interest from students in participating in
AIPAC events. One student went to Seban and two students
(one Jewish and one non-Jewish) went to Progressive Student
retreat. We will be sending students to the Policy Conference
in March.
> Stand With Us

19. Key StrategiesICR Collaborative Events
18
> Attendance with the ICR
Clark Hillel and WPI students are excited
about participating in the ICR Boston area
events. We had 5 students attend The
Amazing Israel Race, 2 students attend the
Moving Forward in the Middle East
Summit

20. Key StrategiesIsrael-Involved Groups on Campus
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> Hillel
Executive Board and Committees: Religious Observance, Israel and Zionism, Social Arts
and Culture, Tikkun Olam
> Clarkies for Israel (CFI)
They are a pro-Israel group dedicated to educating students about Israel and how to
advocate for the country. They believe that a solution that creates two homelands for
two peoples is the best way to secure Israel's democratic and Jewish future while
simultaneously supporting the self-determination of the Palestinian people. CFI works
with CAMERA, ZOA, AIPAC, and Stand With Us. Hillel and CFI occasionally co-sponsor
events together.
> J Street U
Hold many Dialogue Based events, linked to National J Street Movement dedicated to a
two-state solution. Haven’t co-sponsored an event with Hillel this semester.

21. Key StrategiesParticipation Metrics: Past v. Present
20
29
13
22
27
11
20
11
13
20
8
5 6
2
4 3 3 3
11
8
66
2 3 4 3
1 2 2 3 4
0
5
10
15
20
25
30
35
Clark Students Worcester Area Students Referrals

22. Key StrategiesBudget: Fall 2017
21
Birthright
Recruitment
60%Programs
13%
Coffee
Meetings
21%
Other
6%
FALL 2017
SPENDING
Birthright Recruitment
Programs
Coffee Meetings
Other
Total Spent ≈ $779.12

23. Key Strategies2017-18 Goals
22
> Engagement
• Continued on-campus engagement of
Winter Trip Alumni next semester
• Integrate Summer and Winter alumni
engagement
• Utilizing alumni to assist in planning Post-
Trip Engagement events
• More personalized invitations to events
• Assisting Hillel board members in planning
events that are focused on quality rather
than quantity with a goal to interest
alumni and other Jewish and non Jewish
students
• Make and strengthen more connections
with students
> Recruitment
• Make a recruitment calendar before the
summer Birthright trip with interns and
potentially recruit one more intern from
the winter trip or someone who will be
going on the summer trip
• Empower interns to plan and execute a
Birthright Recruitment event on their own
• Interactive Tabling to make tabling
presence more appealing with better swag
• Spring fun day (big Birthright event outside
for recruitment)