The document summarizes Birthright Israel recruitment efforts at Boston University for the 2017-2018 winter trips. 52 students had registered as of October 26th, with 26 signed up for the December 24-January 4 trip and 25 for the January 1-12 trip. Recruitment involved direct outreach, tabling, flyers, and programming events. A recruiter squad of 6 students conducted outreach. Goals for spring/summer 2018 include filling 2 buses and increasing conversions in the recruitment funnel. Pre-trip programming and an extension trip option were discussed to aid alumni retention. Tracking of recruitment efforts included an Excel spreadsheet. The new Hillel staff members were also introduced.

1. Birthright Recruitment
Season: Winter 2017/18
By Danielle Neeman & Linor Stein
IACT Campus Coordinator
Boston University
Supervisors: Ethan Sobel, Reb Jevin Eagle
October 26, 2017
Registration Results & Demographics
52 total as of 10/26
Dec. 24-Jan. 4 total: 26
Jan. 1- Jan. 12 total: 25
No trip selected: 1
Breakdown
Freshmen: 13
Sophomore: 17
Junior: 5
Senior: 17

2. Recruitment:
The Sales Funnel
From Sales Funnel to Reality
Funnel
Expected
Conversion
Funnel
Expected
Conversion
Rate
As of 10/25/17 Actual
Conversion Rate
Direct Personal
Outreach
1100 N/A 1363 N/A
Conversations 360 ⅓
0.33
105 .077
Registered 120 ⅓
0.33
74 0.21
Deposits 90 ¾
0.75
52 0.7

3. Tabling
East campus, West campus, dorms, dining halls, Shabbat, Communications
Building, science building, spoke in classes/chapter, FitRec lobby
B i r t h r i g h t I s r a e l
bu2israel.com
Winter 2017-2018TripDates
December24- January4
January1- January12

4. Flyers
F
L
Y
E
R
S

8. Recruitment and
Programming Events

9. Meet the Recruiter Squad
Madeleine Werner
Year: Sophomore
Involved In: President of J-Street U,
Theater
Specialty: networking, public speaking
experience

10. Meet the Recruiter Squad
Allison Herman
Year: Junior
Involved In: Sigma Kappa Sorority,
Community Service Center
Specialty: networking, ties with sorority,
previous recruiter squad experience
Meet the Recruiter Squad
Emma Sprecher
Year: Junior
Involved In: Club Basketball Team,
Early Childhood Education Program
Specialty: 1x1 conversations, persistent
in sales, extensive leadership
experience

11. Meet the Recruiter Squad
MollyAlstodt
Year: Junior
Involved In: Alpha Epsilon Phi
Sorority, Ex-College Rower,
Communications/PR Major
Specialty: ties with sports teams and
sorority
Meet the Recruiter Squad
Atid Malka
Year: Junior
Involved In: Biochem/Molecular
Bio./Pre-med major, Member/Eboard
Member of AEPI fraternity, BU Students
for Israel (BUSI)
Specialty: Sales experience, connections
on campus through major, greek life
involvement and BUSI

12. Meet the Recruiter Squad
Rachel Rex
Year: Junior
Involved In: Tech for Stage Troupe,
Taste Buds Food Magazine,
PR/Political Science Major
Specialty: experience running social
media/developing content, writing
articles, photography, has contributed
to non-profit social media channels
The Internship
Compensation: $100 and $45 a head after first 8 are recruited
Sign contract, weekly check ins, how to move forward, come up with 10 names,
contact 10 people, meet with 10 people, attend pre- and post-events.
Positive outcomes: networking, energy
Challenges: scheduling, availability
To do differently in the future: point system, delegating responsibilities and stress
mandatory check in

13. Engaging Alumni / Post-trip Plans
Student Spotlight

14. Moving Forward: Alumni Retention
Problem: Alumni retention is difficult, lack of
community feeling
Solution: Put more effort in group bonding in
pre-trip programs
How I engage past summer alumni:
- Informal group meetings to maintain
personal relationships, increase number
of 1x1’s
Goals for Spring/Summer 2018 Registration
● Fill 2 buses (we had 29 BU
students on the summer
2017 trips)
● Convert more individual
outreaches to conversations
● Ahava Spa Night, Zumba,
etc.
● Tabling in academic
buildings
● Facebook Ads
● Shabbat recruitment

15. Winter/Summer Pre-Trip Programming
Bowling
Movie Night
Watching a Sports Game
Israeli Dance Class
Hebrew 101
Cooking Class
Hasbara/Israel 360
etc.
Special Trip Programming: BICEP
Volunteer at Yemin Orde Youth Village
Tel Aviv Graffiti Tour
Volunteer at Save a Child’s Heart
IDF Base
10 Day Mifgash

16. Special Trip Programming Con’t: The Extension
15 students/trip
2 Nights Hotel Included
Group bonding opportunity (good for alumni retention)
Free/unstructured time to explore, shop, etc.
Tracking & Measurement (Current season & Alumni)
Excel doc with the following headers is updated every week:
Last Name
Email
Cell Phone Number
First Name BRI Alum?
Season of Interest
BRI Eligible?
Why not eligible?
Name came from where?
Scheduled Date of
Outreach
Notes
Next Step (funnel)
Deposited?
Date of Birth
Point of Contact
Heat Index
Graduation Year
BU Trip?

17. Last but not
least...meet the
new Hillel staff!
Ethan Sobel, Assistant Director
Rabbi Elie Lehmann, Senior Jewish Educator
Deborah Glickman, Reb Jevin Eagle, Executive Director
Director of Operations
Matt Bonney-Cohen,
Development Manager
Rabbi Yehuda Witt, OU-JLIC Rabbi and Educator
Sarah Young, OU-JLIC Educator
Rachel Kaplan, Hebrew
College Rabbinic Intern
Danielle Neeman,
IACT/Birthright Coordinator
Linor Stein, Jewish Agency Israel Fellow
Ben Hersch,
Springboard Fellow