Professional with extensive Product Development, Brand and Merchandising experience. Successful track record across multi channels: wholesale, retail and e-commerce. Extensive experience in Graphic Design, and of all creative marketing initiatives including; digital content, art direction, photography, website imagery and catalogue creation. An astute eye for colour, typography, prints & patterns, design and an awareness of market trends in fashion & home.

1. w: www.behance.net/lisa_karachinsky c: (514) 290-9447 e: lisa.karachinsky@gmail.com
L I S A K A R A C H I N S K Y
D E S I G N & P R O D U C T D E V E L O P M E N T
PROFESSIONAL STATEMENT
Professional with extensive brand and
merchandising experience. Successful
track record across multi channels:
wholesale, retail and e-commerce.
Demonstrated skills, knowledge and
experience in fashion design, home
decor and design of marketing
communications and packaging
materials.
A creative thinker with an innovative
and effective approach. Strong analytical
ability. Excellent communication and
collaboration skills, design ability and
product category management.
Extensive experience in Graphic Design,
and of all creative marketing initiatives
including; content, art direction,
photography, website imagery and
catalogue creation. An astute eye for
colour, typography, prints & patterns,
design and an awareness of market
trends in fashion & home.
lisa.karachinsky@gmail.com
linkedin.com/in/lisa.karachinsky
www.behance.net/lisa_karachinsky
www.instagram.com/lisarobink
www.pinterest.com/lisakarachinsky
LISA KARACHINSKY
c: (514) 290-9447
E D U C A T I O N
• AOCAD – Graphic Design Associate of
the Ontario College of Art and Design
• McGill University, Montreal, QC,
Honors B.A., Major: Communications
L A N G U A G E S
• Bilingual in English and French
As a Creative designer, I play an important role in helping a company build a visual identity.
A seasoned designer, I implement my own ideas and build on ideas generated in the marketplace
to promote a companies brand DNA, products and its profitability. A professional Graphic Designer,
I have expert knowledge of creative tools used to create product, art for businesses that need
design elements for logos, product packaging or marketing materials. I maintain a wealth of
current ideas daily, while staying abreast of current trends in products, the arts, entertainment,
marketing and advertising.
Often interacting with creative teams, managers and clients, my communication skills are strong.
Highly collaborative, I hold strong relationships with internal teams, my vendors & private label
customers. My ability to find solutions for any situation are due to possessing good organization
and analytical skills. In managing the design process, I am both talented and successful.
JOB HISTORY F U L L T I M E , C O N T R A C T & F R E E L A N C E
o WRISTPOP MONTREAL, QC
o BUGATTI GROUP MONTREAL, QC
o ALDO GROUP MONTREAL, QC
o MIDWAY INDUSTRIES MONTREAL, QC
o LAMOUR GROUP MONTREAL, QC
o CORWIK GROUP MONTREAL, QC
o MANTEAUX MANTEAUX MONTREAL, QC
o HOUSE OF HARLOW LOS ANGELES, LA
o DSW NEW YORK, NY
o AERIE, AEO NEW YORK, NY
o MACY’S NEW YORK, NY
o MARC ECKO NEW YORK, NY
o BEN SHERMAN TORONTO, ON
o BRAVE BELTWORKS TORONTO, ON
• Strong knowledge of full production cycle and
impact on design
• Excellent knowledge of PD, market research,
buying, price negotiating, and product presentation
• Strategic in developing a cohesive merchandising
strategy, that aligns with all distribution channels
• Support sales growth plans
• Proven experience in designing and executing
successful products
• Design branded key items for all market
channels while maintaining the authenticity
of the brand DNA
• Plan, execute and support digital initiatives
and multiple social media channels
• Develop marketing strategies, providing Sales
Team with valuable marketing tools; wholesale
linesheets, trend reports, booth banners &
postcards for tradeshows; displays & catalogues
• Manage creative initiatives including
photography, styling seasonal photoshoots
• On a daily basis, follow my curated list of
publications, magazines and Instagram
accounts
•Shop market for inspiration samples and
present boards with illustrated concepts for
new seasonal direction
• Travel to Asia, the United States and Europe
for research, competitive market shopping &
textile/print/product tradeshows
BRAND DEVELOPMENT
& MARKETING
TREND FORECASTING & SOURCING
PRODUCT DEVELOPMENT
& MERCHANDISING
CREATIVE DESIGNER
• Create original artwork aligned with visual brand
imaging and seasonal trends
• Strong knowledge of formulating color palettes
• Maintain a comprehensive reference library of
imagery, photography, fonts and visual inspiration
• Research stock sites for images and photography
• Clear understanding of lisencing & attributions
• Shop vintage, research textiles for new inspirations
• Collect swatches from vendors adding to library
archives
• Shop market for newness in packaging / PDQs
ART, PRINT & PATTERN