Stonehill's IMC graduate program leads with creativity. Our overview provides detailed information about the program's content, structure and benefits.

1. Whether you are looking to run your own business, lead a marketing
department or improve your professional skill set, the integrated marketing
communications master’s degree program at Stonehill College will get you
there. The interdisciplinary program combines the expertise of the College’s
communication, marketing and graphic design faculty with the resources of the
Meehan School of Business and the School of Arts & Sciences.
The comprehensive coursework focuses on creativity, allowing you to build the
skills necessary to create distinctive messaging that stands out in a complex
digital environment. Because of the part-time, campus-based structure, you
will learn alongside other professionals in a range of industries who are also
looking to advance their careers.
IMC
INTEGRATED MARKETING COMMUNICATIONS
PROGRAM OUTCOMES
• Understand the role and practice of
integrated marketing within:
° non-profit organizations
° commercial organizations
° educational organizations
° corporate organizations
° healthcare organizations
• Develop strategic thinking and
decision-making skills
• Develop strategic marketing plans
• Plan and create targeted materials for a
variety of media formats
• Develop, analyze and evaluate IMC
plans and programs
• Understand the role of creativity in
IMC plans and assessment
PROGRAM BENEFITS
• Interdisciplinary curriculum
• Creative focus (including extensive
graphic design course options)
• Develop leadership skills to manage
projects and individuals
WHY IMC AT STONEHILL
• Part-time 36-credit degree program
(graduate in as few as two years)
• Convenient evening courses (meet one
night a week, 6:30–9:30 p.m.)
• Renowned faculty support and career
development services
• Low-stress location (no city traffic,
ample parking)
• Tuition: $2,800/course (approximate
total: $33,600)
• Mentors at companies like Bloomberg,
DigitasLBi, W.B. Mason
Stonehill at a Glance
Founded by the Congregation of Holy
Cross, Stonehill College values integrity,
tradition and the rewards that come
when you pair rigorous academics
with world-class faculty committed to
their students’ success. Our nationally
recognized experiential learning
programs and our focus on service shape
students into compassionate leaders
and global thinkers. Stonehill College
is in Easton, Massachusetts, just 22
miles from Boston and 35 miles from
Providence.
“Stonehill’s interdisciplinary
approach puts graduates
of our IMC program on
the leading edge of one
of the most exciting and
in-demand fields in the
marketplace today.”
Lee McGinnis, Director
$77,833
PROFESSIONALS WITH A MASTER’S
DEGREE IN MARKETING EARN AN AVERAGE
OF $77,833 ANNUALLY, WITH SOME
EARNING MORE THAN $105,000
(*National Association of Colleges and
Employers 2016 Salary Survey)
320 Washington Street
Easton, MA 02357
508-565-1600
grad@stonehill.edu
www.stonehill.edu/imc