It’s an exciting time to be preparing to enter the creative industries with our recently opened multi-million dollar Music Studio precinct at our Penrith campus and brand new media and design studios on our Parramatta campus. Our creative Industries courses offer opportunities to engage our local community and work on live projects at industry standards.

1. Master of Creative Industries
• 2 years full time course work
• Serving the creative industries - that is advertising, marketing, journalism, broadcast, gameing,
professional and strategic communications, design, multi-media, social media and associated
fields

2. Rationale for the degree
• The contemporary media landscape is
characterised by the breakdown of
traditional media silos and the
transformation of media production &
consumption practices.
• Creative industries professionals in media,
software, marketing and business are now
required to understand and connect with
their audiences across broadcast, online,
mobile and other channels and to integrate
new platforms such as AR, VR & social
media into their mix.
Augmented Reality assessment, MCI

3. The MCI helps you adapt and succeed in the current
converged media landscape in which..
• content flows across multiple media platforms and channels
• horizontal and vertical cooperation between multiple media
industries occurs
• audiences migrate across platforms, channels and providers and
User Experience UX is key
• new relations emerge between industries, technologies,
audiences, genres and markets
• innovation leverages new creative, collaborative, strategic and
business processes

4. Prof Henry Jenkins, ‘Convergence Culture: Where Old and
New Media Collide’ 2008
"Convergence, simply put, is how individual
consumers interact with others on a social
level and use various media platforms to
create new experiences, new forms of
media and content that connect us socially,
and not just to other consumers, but to the
corporate producers of media in ways that
have not been as readily accessible in the
past."
In class user testing student’s mobile app, MCI

5. Master in Creative Industries graduates have enhanced
employment opportunities in the sector
This degree is suitable for candidates with undergraduate degrees in
- Communications, Design and Fine Arts
- Advertising, Marketing and PR
- ITC and associated degrees
- Humanities, psychology
- OR candidates with five years professional experience in an associated
industry.

6. MCI Key Strengths
• Focus on creative ideation
• Focus on systemic learning of industry methods
• Focus on audience development and audience
experience
• Opportunity to pursue individual interests and
strengths in a supportive studio environment
• Cross-disciplinary knowledge
• Exposure to current industry trends
• Innovation and Entrepreneurship
• Adaptive Leadership and Team work

7. MCI Internship Unit
• Students undertake an internship with a Creative Industries host. MCI
students have interned at:
• Media outlets such as Radio 2SER, TVSydney, SBS TV
• Media/arts festivals such as Parramasala, International symposium of
Electronic Art, The Big Anxiety, Urban Theatre Projects, Bundanon Trust
• Digital agencies such as Tigerspike, One Partners, One Green Bean, Blaze
Advertising, Cutting Edge

8. Creative concept presentations, MCI

9. o MCI classes are small and you get a good
chance to develop your own concepts and
research outcomes
o We foster a multi-generational, multi-
cultural and cross-disciplinary studio
environment.
o Teaching staff have extensive industry
expertise
MCI Key Strengths
Group work and brainstorming, MCI

10. o Intakes March and July 2018
o Duration – 2 years
o Cost per annum - $30,080
o Campus – Parramatta City Campus
o Entry requirements – Equivalent Bachelor
or Masters degree in a broadly related
discipline or degree in any discipline and 5
years relevant work experience
o IELTS 6.5 or equivalent
MCI Details
Group work and brainstorming, MCI

11. Our Graduates have won the Dean’s Medal and many graduate with Honors

12. Please speak to me, another academic or agent for more information
Kate.Richards@westernsydney.edu.au
ACA Master of Creative Industries