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1 of 17
POSTING AS A
SEARCH TACTIC
ON GOOGLE MY
BUSINESS
1
Freelance Journalist
I report and speak at events throughout Europe
sometimes bringing it live to the ITN audience
via Facebook Live or Periscope.
Today I want to share
how you promote your
business on Google My
Business.
@STOMPSMTraining
3 3
Social Media SEO: What You Need to Know to Grow Your ...
www.lyfemarketing.com › blog › social-media-seo
4 4
moz.com › blog › google-my-business-
posts-case-study
Search engine optimization is
the process of increasing the
quality and quantity of website
traffic by increasing the visibility
of a website or a web page to
users of a web search engine.
SEO refers to the improvement
of unpaid results and excludes
direct traffic/visitors and the
purchase of paid
placement. Wikipedia
Noun COMPUTING
the process of maximizing the
number of visitors to a particular
website by ensuring that the site
appears high on the list of results
returned by a search engine.
"the key to getting more traffic
lies in integrating content with
search engine optimization and
social media marketing“
Dictionary
QUESTION
5
6
7 7
Neal Creative | click & Learn moreNeal Creative ©
8
It looks like this!
SET UP
9
Or scroll
down the
options until
you see this!
This is your Dashboard, now go through each section and add the pertinent information
TREYresearch
OptimisingyourBusinessPage,StayingonBrand,WhatisYourMission
Make Your Business Professionally Personal
Back to Basics
• Complete all the sections
• Claim your URL @__________
• Verify Your Business
• Contact info
• CTA Button
• Analytics
Images and Posting
• GMB images
• Google My Business Profile Photo Size: 250 x 250 pixels
(minimum 120 x 120; maximum 5200 x 5300) Google My
Business Cover Photo Size: 1080 x 608 pixels (minimum
480 x 270; maximum 2120 x 1192) Format: JPG or
PNG. Size: Between 10 KB and 5 MB. Feb 2, 2020
• Post from your phone, laptop or schedule through
OneUp
12
What to Post and where to find it?
Build Your business and share your journey
Special Days – Retail Thursday, Wedding Wed
Show Products
Share up to date news and events
Create Time Lapse video
Search Google for information
Share blogs of yours or others
Pay for Buffer / Postplanner or like it
Talk to the audience through YouTube Live?
Daily Buttons
• Front and Centre
• Allow notifications
• Be responsive
• Meet Customer Expectations
CREATE A WEBSITE YOU CAN UPDATE
Calendar of Blog, Latest News, Calendar of events
TIP: If you don’t create a website that updates – no matter how much you share
it, it will still be hard to get found organically.
Give it a site map that has separate URL’s for each page / section
17 17
#1
Authority
Passion
Search
Guest Blog
Directories
18
@STOMPSMTraining
melanie@stomp.ie
www.stomp.ie
085 286 0502
Melanie Boylan
These slides will be available

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Posting as a Search Tactic on Google My Business

  • 1. POSTING AS A SEARCH TACTIC ON GOOGLE MY BUSINESS 1
  • 2. Freelance Journalist I report and speak at events throughout Europe sometimes bringing it live to the ITN audience via Facebook Live or Periscope. Today I want to share how you promote your business on Google My Business. @STOMPSMTraining
  • 3. 3 3 Social Media SEO: What You Need to Know to Grow Your ... www.lyfemarketing.com › blog › social-media-seo
  • 4. 4 4 moz.com › blog › google-my-business- posts-case-study
  • 5. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement. Wikipedia Noun COMPUTING the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. "the key to getting more traffic lies in integrating content with search engine optimization and social media marketing“ Dictionary QUESTION 5
  • 6. 6
  • 7. 7 7
  • 8. Neal Creative | click & Learn moreNeal Creative © 8 It looks like this!
  • 10. Or scroll down the options until you see this!
  • 11. This is your Dashboard, now go through each section and add the pertinent information
  • 12. TREYresearch OptimisingyourBusinessPage,StayingonBrand,WhatisYourMission Make Your Business Professionally Personal Back to Basics • Complete all the sections • Claim your URL @__________ • Verify Your Business • Contact info • CTA Button • Analytics Images and Posting • GMB images • Google My Business Profile Photo Size: 250 x 250 pixels (minimum 120 x 120; maximum 5200 x 5300) Google My Business Cover Photo Size: 1080 x 608 pixels (minimum 480 x 270; maximum 2120 x 1192) Format: JPG or PNG. Size: Between 10 KB and 5 MB. Feb 2, 2020 • Post from your phone, laptop or schedule through OneUp 12
  • 13. What to Post and where to find it? Build Your business and share your journey Special Days – Retail Thursday, Wedding Wed Show Products Share up to date news and events Create Time Lapse video Search Google for information Share blogs of yours or others Pay for Buffer / Postplanner or like it Talk to the audience through YouTube Live?
  • 14. Daily Buttons • Front and Centre • Allow notifications • Be responsive • Meet Customer Expectations
  • 15. CREATE A WEBSITE YOU CAN UPDATE Calendar of Blog, Latest News, Calendar of events TIP: If you don’t create a website that updates – no matter how much you share it, it will still be hard to get found organically. Give it a site map that has separate URL’s for each page / section