Marketing channel

1. Marketing Channel

2.  A marketing channel is the people, organizations, and activities
necessary to transfer the ownership of goods from the point
of production to the point of consumption.
 It is the way products and services get to the end-user,
the consumer and is also known as a distribution channel

3. Effective Ways To Control
Marketing Channel

4.  Make it a priority
Prefer at least one dedicated manager whose sole responsibility is
to manage those relationships and build the marketing programs to
drive revenue through the channel.
 Develop measurements and track performance
By tracking orders, volume and total revenue at each point. we
can identify and improve underperforming partners and keep
your top performers happy.

5.  Communicate
Build relationships at each step of your channel like Wholesalers,
retailers, Agents etc
 Avoid pricing conflicts
Establish a pricing strategy and stick to it. If channel conflict
arises because of price, attempt to resolve it as soon as possible.

6.  Address conflicts quickly
Since distrust and channel conflict is common, it’s important to
address problems quickly to find a solution.

7. Thank You