2. Codes and conventions
Direct address
Main image
High-key lighting
Body language
Cover lines and masthead
Themes
Clothing and colours schemes
3. The Gentlewoman
‘the gentlewoman’ magazine stands out to a niche market. This is due to its irregular fashion style, and layout
of the magazine. The main codes and conventions of this particular magazine vary a lot from main stream
magazines such as Vogue. This is seen with features such as;
• The variety of text and image layout through out the item changes a lot with some basic and some
complex parts.
• There are symmetrical and asymmetrical elements in both parts of the item which helps portray its
uniquity.
• For most articles they are organised into columns and paragraphs it is vastly very square and uniform no
odd shapes.
• For every page of copy there is two pages with images. Although its not set out in that order there is
definitely more images than text.
• Sans-serif text has been used, this has been done as it portrays who the magazine is targeted at,
Feminists that celebrate women and women's achievements. Aged 20-30 single women of an upper
class.
• Formal register with quite basic language being used as to communicate with the audience on or a more
personal level.
• Little to no graphics on the images, most graphics used would be text as a quotation or summary of the
image.
• Camerawork is basic and doesn’t really vary mist shots are mid shots showing the majority of the outfit
or costume.
• In most of the photos there has only been a small amount of editing and if any it would have been the
application of a filter.
• There has definitely been pictures cropped and cut to draw attention to certain parts instead of others.
• The choice of colour through out the text is no-t very broad, blacks, whites, blues and oranges are mostly
visible and there is very rare occurrence of brighter more vibrant colours.
