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1. NEA Research Task 1
JOE JOHNSON

3. Conventions
Direct address
Main image
High-key lighting
Body language
Cover lines and masthead
Themes
Clothing and colours schemes

4. GQ COVER
• Mid shot
• Centre screen
• Direct address
• Non verbal communication – confident
• Outfit – suit, professional,
• Colour scheme – luxury colours black and gold
• Lighting highlights his face
• Lighting draws attention to top half
• Endorsement, using David Beckham and Wiz Khalifa
• Mast head – drawing the viewer in and persuading to buy more
• Cover titles such as “where to go to get very drunk” and “ the
cheap Mans guide to looking expensive.
• Themes – Sophistication, Style and Class
• Male orientated, talking a lot about men

5. GQ COVER
• Medium close up shot
• Centre screen
• Direct address
• Non verbal communication – confident
• Outfit – dress, low neck, seductive
• Colour scheme – White and Red serious and romantic
• Lighting highlights her check bones and collar bones
• Lighting draws attention her face and eyes
• Endorsement, using Kate Moss draw in male and female readers
• Body language shoulders away from camera more natural
• Female oriented, talks a lot about women
• Mast head, interesting news about Kate Moss
• Cover lines also intrigue readers to buy a copy