Content Strategy on Bharat Matrimony

1. Bharat Matrimony
Content Strategy

2. Introduction
Bharat Matrimony
Bharat Matrimony is an online matrimony service and a part
of Matrimony.com. It was founded in 1997 by Murugavel
Janakiraman. Communities. It has been ranked as India's most
trusted online matrimony brand by The Brand Trust Report
India Study 2014.

3. Competitors Of The Brands

4. Buyer Persona
• Age – Primary Audience (26-34)
• Gender – Male & Female
• Location – Tier 1, Tier 2 Cities All Over India

5. Campaign Objectives
Is to get more subscriptions and get a higher engagement
rate on the website. To spread awareness about the
website as a staple matrimonial website. To get more clicks
on the website and get more people to get connected
through Bharat Matrimony. And to increase 30% traffic on
website and increase 20% more subscription.

6. Campaign Ideas
2 States
Couples from two different states and communities who
got married through Bharat Matrimony. Couples can
participate in a contest where they take a unique pose
picture together and write below Bharat matrimony
helped them to find a good life good. 2 lucky couples will
be selected randomly and they will be gifted a cool 6 days
and 7 nights trip exclusively paid by Bharat matrimony

7. Content Bucket
• Pictures
• Vedios
• Facebook Post
• Instagram Grid Post

8. 2019 JANUARY
CALENDAR YEAR
FIRST DAY OF WEEK
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
01 02 03 04 05 06
Post for launching
a campaign
Launching
Campaign
contest post
07 08 09 10 11 12 13
Facebook/Instagram
Stories
Facebook/Instagram
live vedio
14 15 16 17 18 19 20
Festival Post Festival Post
21 22 23 24 25 26 27
28 29 30 31
Contest Winner

9. Facebook/Instagram Post

10. Facebook/YouTube Post
Video about 2 states campaign

11. Facebook/Instagram Post

12. Thankyou