This PPT is about MakeMyTrip Competitor's Analysis, how to make a business successful with the help of various marketing strategies, and SWOT analysis.
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2. Introduction
MakeMyTrip is an Indian online travel company founded in 2000.
Headquartered in Gurugram, Haryana, the company provides
online travel services including airline tickets, domestic and
international holiday packages, hotel reservations, rail, and bus
tickets.
3. Targeted Customers
Make my trip targets each and every people who are willing to travel
and explore places
• Main targets of Makemytrip are adults aged between 18-60.
• Employees who wants to go on an outing with colleagues.
• Family people who wants to go on a trip.
• Bachelor’s who want to explore places with friends.
• Even People who wants to go on a Foreign Trips and travel world wide.
4. makemytrip.com
• Nurtured from the seed of a single great idea to empower the traveller’s.
• MakeMyTrip went on to pioneer the entire online travel industry in India.
• MakeMyTrip provides flights, places to stay, villas and homestays, rail and bus tickets,
inter-city cab service, holiday packages, forex, and hotel booking services on its portal.
• MakeMyTrip launched travel mobile applications for Windows Phone, iPhone, Android,
and Blackberry devices.
• MakeMyTrip launched route planner, allowing users to search across 1 billion routes
and modes within India.
8. Strength
• One of the earliest market entrants.
• They are popularly known by each and every people who wants to go
on a trip or vacation.
• If the Customers search for Homestays the company name occurs in
the top of the list.
• They already have a web site in which the products will be displayed.
9. Weakness
• The price coat differs from the actual price of the stay.
• They can’t provide any discounts to the customers who is willing to go
for a lower priced stay.
• Images provided in the site may differ when we see in real.
• Every people can afford the price which is mentioned in the site so
they may have to look for better option.
• General reluctance in customers to use internet for financial
transactions like booking tickets online.
10. Opportunities
• They are not familiar with all social media’s like Twitter, Instagram so
we can even provide services through these.
• We can provide direct contact to the customers with the homestay so
they can have open conversation about the stay.
• Many people don’t know how to book stay using web site so we can
help them booking stay directly.
• Customers currently using traditional methods of bookings.
• Offer better travel packages in line with customer expectation.
11. Threats
• Present competitors having substantial market share
• Newly emerging online booking portals with better offerings
12. Conclusion
Makemytrip is one of the leading brands in the IT & Technology sector
Certain capabilities or factors of an organization can be both a strength
and weakness at the same time.
The weaknesses of a brand are certain aspects of its business which it
can improve.
The strengths of Makemytrip looks at the key internal factors of its
business which gives it competitive advantage in the market and
strengthens its position.
