44985064 bharat-matrimonial-1


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44985064 bharat-matrimonial-1

  1. 1. <ul><li>Someone said “marriages are made in heaven”. </li></ul><ul><li>If that’s true then Internet is the new heaven. </li></ul><ul><li>MADE BY: </li></ul><ul><li>PRADEEP SOLANKI </li></ul><ul><li>KARAN ARORA </li></ul><ul><li>PRADEEP RAJA KANAKANALA </li></ul><ul><li>ANKIT LATH </li></ul><ul><li>RAVI GOYAL </li></ul><ul><li>NITISH </li></ul>
  3. 3. <ul><li>It is largest online arranged marriage site(in terms of users) with 15 million (1.5 crore) members registered with profile. It has major share in south Indian market. </li></ul><ul><li>It is backed by the Yahoo! corporation so score in terms of reliabliablity and is well established. </li></ul><ul><li>They are featured in the Limca Book of Records for the record number of documented marriages online. It has a good conversion ratio to successful marriages! </li></ul><ul><li>One distinct feature of Bharat Matrimony is that they have there own physical centres and contact points across 100 cities in Indian and offices in other countries all over the world </li></ul>
  4. 4. Introduction <ul><li>Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners . </li></ul><ul><li>Online Matrimony caters to people spread across the globe with the help of internet. </li></ul><ul><li>Matrimonial sites are specially popular in India and among Indians settled overseas. </li></ul><ul><li>Matrimonial search is the 13th most popular activity on the Internet among 12 million urban users in India. </li></ul>
  5. 5. <ul><li>There are various sites available for providing the online matrimonial services. </li></ul><ul><li>The leading ones are shaadi.com, jeevansathi.com, bharat -matrimony.com. </li></ul><ul><li>Matrimonial sites register users, after which they are able to upload their profile onto a searchable database maintained by the website. </li></ul><ul><li>25-35 age group forms the largest base of matrimonial users at 40 per cent, followed by the 19-24 age group at 34 per cent. </li></ul>
  6. 8. Idea generation <ul><li>BHARAT MATRIMONY was the first company to provide online matrimonial services to indians. </li></ul><ul><li>Mr. Murugavel Janakiraman founder & CEO of bharat matrimony .com </li></ul><ul><li>Started in 1997 BharatMatrimony.com pioneered online matrimony. </li></ul><ul><li>It was the first to offer features -Verified Profiles, Assured Contacts, 15 region specific portals and Mobile Alerts in the online matrimony space. </li></ul><ul><li>first matrimonial site to receive the coveted ISO 9000:2001 Certification </li></ul><ul><li>Entered the Limca Book of Records. </li></ul>
  7. 9. THE PAST PICTURE <ul><li>Match making process of Indian system is complex & based on Caste, Religion, Economic Standard, Job status, age, height, family back ground etc. </li></ul><ul><li>Earlier it used to take place by a middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer. </li></ul><ul><li>In the last decade the print matrimonial gained an upper hand. </li></ul><ul><li>Word of mouth and newspapers were the prime sources for the exchange of information. </li></ul>
  8. 10. THE CHANGED PHASE <ul><li>Its providing a global reach to the bride/groom seeking parties. </li></ul><ul><li>It’s self-operative and easy task. </li></ul><ul><li>With the internet boom in India, the picture of a marriage broker with a huge diary with tucked-in photographs is slowly phasing out. </li></ul><ul><li>A service provider may use registration profiles to filter preferences . </li></ul><ul><li>May run several different portals to cater for needs like different languages. </li></ul><ul><li>Women franchisees have came into picture, controlling the offline center </li></ul>
  9. 11. <ul><li>Virtual meetings are possible. </li></ul><ul><li>The pinching rejection concept is fading out. </li></ul><ul><li>Information to be disclosed can be well decided by the parties. </li></ul>
  10. 12. PRESENT SCENARIO <ul><li>In India organized marriage services business is worth INR 10 billion. </li></ul><ul><li>The companies have been pushing their online presence up in the past few years. </li></ul><ul><li>Currently BharatMatrimony.com has an upper hand in the online market with close to 100 centers . </li></ul><ul><li>Female membership at these sites steadily increase from 18 through 2 6 years of age. </li></ul>
  11. 14. BUSINESS MODEL <ul><li>Bharat Matrimony offers a choice of 15 regional websites </li></ul><ul><li>Provides a choice to search brides and grooms by religion, mother tongue and education. </li></ul><ul><li>Most players to opt for clicks-and-bricks hybrid business models </li></ul><ul><li>More comprehensive services in the not-too-far-off future </li></ul>