MIS/Web2.0 Project on Matrimony Websites


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MIS/Web2.0 Project on Matrimony Websites by 1st year MBA students of VGSoM, IIT Kharagpur

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  • Online matrimony is a very good tool to search for your soulmate. This as changed the way match making is done, since today the members of the family in different cities and countries, The profile of the prospective groom/bride can be viewed online by each member and they can form a opinion about the prospect before actually talking to the prospect.

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MIS/Web2.0 Project on Matrimony Websites

  3. 3. <ul><li>Someone said “marriages are made in heaven”. </li></ul><ul><li>If that’s true then Internet is the new heaven </li></ul>
  4. 4. <ul><li>Do you know Matrimony is available Online ? </li></ul><ul><li>If you don’t know, probably you never logged in to the internet. </li></ul>
  5. 5. <ul><li>It is the 13th most popular activity on the Internet among 12 million urban users in India. </li></ul><ul><li>It has grown at a healthy rate of 30%. </li></ul><ul><li>These days a number of celebrities also use the features of online matrimony. </li></ul>
  6. 6. Introduction <ul><li>Online Matrimony is an organized web based Matrimonial/Marriage service facilitating wishful men and women to find their suitable life partners . </li></ul><ul><li>Caters to people spread across the globe. </li></ul><ul><li>Specially popular in India and among Indians settled overseas. </li></ul>
  7. 7. Idea Generation <ul><li>BHARAT MATRIMONY was the first company to provide online matrimonial services to indians. </li></ul><ul><li>Started in 1997 BharatMatrimony.com pioneered online matrimony. </li></ul><ul><li>first matrimonial site to receive the coveted ISO 9000:2001 Certification </li></ul><ul><li>Entered the Limca Book of Records. </li></ul>
  8. 8. THE PAST PICTURE <ul><li>Complex & based on Caste, Religion, Economic Standard, Job status, age, height, family back ground </li></ul><ul><li>Agents include middleman, a marriage broker, volunteer or a professional, or priest and a barber or astrologer. </li></ul><ul><li>Print matrimonial in the last decade. </li></ul><ul><li>Word of mouth and newspapers. </li></ul>
  9. 9. Advent of Internet <ul><li>More and more people are now part of the web 2.0 culture and the Internet </li></ul><ul><li>Internet today is spreading to remote areas. </li></ul><ul><li>People interact with other people using internet on a weekly basis to say the least. </li></ul><ul><li>Web 2.0 features attract many and you don’t need to be a geek to enjoy the features. </li></ul><ul><li>No Boundries. </li></ul>
  10. 10. Internet Users - one of fastest growing in Asia <ul><li>Fastest growth rates in the region </li></ul><ul><li>Rapid infrastructure improvements </li></ul><ul><li>Aggressive broadband rollout </li></ul><ul><li>Affordable internet access </li></ul><ul><li>Development of content & applications </li></ul><ul><li>Current Broadband subscribers at 20 Million. </li></ul>
  11. 11. Village Internet Kiosks <ul><li>Single e-point rural connectivity </li></ul><ul><ul><li>Video Conference Facility </li></ul></ul><ul><ul><li>Agricultural expert offering online advice on pests/crop rotation etc </li></ul></ul><ul><ul><li>Access Land records from Govt database online , for Loans etc </li></ul></ul><ul><li>Web based initiative to support </li></ul><ul><li>farmers (e-choupal) </li></ul><ul><ul><li>Online information </li></ul></ul><ul><ul><ul><ul><li>Market price online </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Product literature </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Weather / scientific information online </li></ul></ul></ul></ul><ul><ul><li>Web Portal </li></ul></ul><ul><ul><li>Supply of regulated farm inputs </li></ul></ul>
  12. 12. THE CHANGED PHASE <ul><li>Provides global reach. </li></ul><ul><li>Self-operative and easy task. </li></ul><ul><li>Marriage broker with a huge diary with tucked-in photographs is slowly phasing out. </li></ul><ul><li>Registration profiles to filter preferences . </li></ul><ul><li>Different portals to cater for needs like different languages. </li></ul><ul><li>Virtual meetings. </li></ul><ul><li>Information to be disclosed can be well decided by the parties. </li></ul>
  13. 13. <ul><li>The growth looks obvious with the spread of internet. </li></ul><ul><li>Online matrimony merging with social networks like Facebook, linkedin etc. </li></ul><ul><li>Availability in local languages in future. </li></ul><ul><li> ‘ SecureTalk ‘ service that will let customers to talk to the potential matches without revealing their actual numbers. </li></ul>Matrimony in Future
  14. 14. What do people expect <ul><li>Features that enhance trust </li></ul><ul><li>Freedom of choice and expression </li></ul><ul><li>Understand behaviour and preferences of Gen Y </li></ul><ul><li>Make the overall experience enjoyable and fun. </li></ul>
  15. 15. Features of Matrimonial Websites <ul><li>Search filters: search using filters like city, profession, astrology  </li></ul><ul><li>Wedding directory: online shopping for bride-groom, travel booking, jewellery </li></ul><ul><li>Blogs covering personal views and users’ experiences with matrimonial websites </li></ul><ul><li>Personalized  messages </li></ul><ul><li>Express interests: enable users to express interest </li></ul><ul><li>Join clubs: enable users to start and join clubs in order to meet people with similar likings. For example- photos and videos </li></ul><ul><li>Profile tagging </li></ul><ul><li>Profile management </li></ul><ul><li>Instant verification of email ids and phone numbers, send email/SMS to a profile, tell a friend about a profile, block a user and so on. </li></ul>
  16. 16. What Web 2.0 does <ul><li>With the help of Web 2.0 technologies as soon as users register, they are sent an instant confirmatory SMS & email simultaneously. Users can also, update and check how their profile looks to others in Real Time, with the “How do I Look” Tab on the site. Users also benefit the Web 2.0 technologies that alert them on a regular basis with suitable matches to their profiles.  </li></ul><ul><li>Solutions for grooming a person before marriage by focusing on the latest marriage trends, health and fitness, relationship issues, lifestyle guide, and even assistance in deciding upon honeymoon destinations.  </li></ul><ul><li>Control the ability to download personal data, photos, videos as per the discretion of users. </li></ul>
  17. 17. Suggestions <ul><li>  </li></ul><ul><li>RSS feed subscription: This will enable the user to take the portal everywhere. So he would be able to enable RSS feeds so that he can have a bird’s eye view without actually being present within the portal. </li></ul><ul><li>  Integration with social networking sites(facebook, orkut) and blog posts should be made so that prospective brides and grooms can know more about each other. </li></ul><ul><li>  Photo tagging and real time search of profiles using names should be integrated in order to make matrimonial websites more interactive. </li></ul><ul><li>  Profile updates, if any, should be made visible to those connected directly to a user to let them know of any changes in their status. </li></ul>
  18. 18. <ul><li>Preferred mode of match making for NRI and PIO </li></ul><ul><li>More affordable than Newspapers </li></ul><ul><li>More Convenient </li></ul><ul><li>Better Searches leading to Better Matches </li></ul><ul><li>Better Tools: Search against multiple parameters filtering database </li></ul><ul><li>Immediate and Comprehensive </li></ul><ul><li>Private </li></ul><ul><li>Matches from all over the world </li></ul> Market Growth: Why
  19. 20. <ul><li>Shaadi.com is the most popular matrimonial service sites(premium segment) in India. It was launched in 1996 and is one of the early entrant in the market. </li></ul><ul><li>14 million (1.4 crore) members are registered on the site </li></ul><ul><li>Almost 9 lakhs successful marriage proposals have resulted. That is over 50 success stories each day. </li></ul><ul><li>Standard membership is FREE! </li></ul><ul><li>Paid membership gives you more opportunities as you can initiate discussions with prospective marriage candidates, and your profile is prominently featured </li></ul>
  20. 21. <ul><li>It is largest online arranged marriage site(in terms of users) with 15 million (1.5 crore) members registered with profile. It has major share in south Indian market. </li></ul><ul><li>It is backed by the Yahoo! corporation so score in terms of reliabliablity and is well established. </li></ul><ul><li>They are featured in the Limca Book of Records for the record number of documented marriages online. It has a good conversion ratio to successful marriages! </li></ul><ul><li>One distinct feature of Bharat Matrimony is that they have there own physical centres and contact points across 100 cities in Indian and offices in other countries all over the world </li></ul>
  21. 22. <ul><li>It is from Info Edge(naukri.com fame) stable which is a leading provider of online recruitment, matrimonial, real estate and educational classifieds and related services in India. </li></ul><ul><li>Third largest player with 5 million users overall </li></ul><ul><li>It caters to the sub premium market (free-mium segment). </li></ul>
  22. 23. <ul><li>SimplyMarry.com is the fastest growing matrimonial portal in India, promoted by The Times of India group, the largest media & entertainment conglomerate in the country.  </li></ul><ul><li>SimplyMarry.com is the country’s first matrimonial portal to attain huge success from the Swyamvars organized every week for the benefit of different communities across the country </li></ul>
  23. 24. Business Model <ul><li>How does Indian matrimonial websites generate profits? </li></ul><ul><li>Do people actually get married through the websites? </li></ul><ul><li>It seems to be a good business but does it works? </li></ul><ul><li>What is their revenue model? </li></ul>
  24. 25. Matrimony Business <ul><li>FMCS (fast Moving Consumer Service Category) </li></ul><ul><li>Successful Business Model – Technology with personal touch </li></ul>
  25. 26. Revenue Generation <ul><li>Subscription by members (Rs 2200 to Rs 7200) </li></ul><ul><li>Advertisements </li></ul><ul><li>Sale of wedding related items. </li></ul><ul><li>Running matrimonial events etc </li></ul><ul><li>Astrology Services </li></ul><ul><li>Expert advice </li></ul>
  26. 27. Shaadi.Com – Model Study <ul><li>Franchising Model </li></ul><ul><li>Perfect for Indian Demographic </li></ul><ul><li>Allows to penetrate in tier II and Tier III cities </li></ul><ul><li>Match making being offered through a retail outlet </li></ul><ul><li>No of centres – 151 </li></ul><ul><li>Presence – 87 cities </li></ul><ul><li>Franchisor of the year – 2005&2006 </li></ul><ul><li>Shaadi.com centres—Personal relationship advisor National as well as International profiles </li></ul>
  27. 28. Shaadi.Com – Model Study contd. <ul><li>Requirements: </li></ul><ul><li>Women entrepreneurs for sensitivity & empathizing nature of industry. </li></ul><ul><li>Average Break even period of 6 months -- High return on investments, easy to hand over, no technical knowledge required. </li></ul><ul><li>Franchise Required – 400-500 sq ft </li></ul><ul><li>Investment required – 7 to 8 lakhs </li></ul><ul><li>Franchise Present – 150 </li></ul><ul><li>Expected franchise – 500 by end of 2008 </li></ul>
  28. 29. 123 Matrimonials <ul><li>One of the oldest and popular paid Indian matrimonial site -- changed its business model to become 100% Free. </li></ul><ul><li>Register, search, send personalised written messages, chat by text, voice and webcam one-on-one 100% free without any expiration dates. </li></ul><ul><li>Unique proximity search by zip code, language, location, religion, caste and more. </li></ul><ul><li>123 Matrimonials is one of the first web 2.0 Indian Matrimonial site and uses the Microsoft platform including ASP.NET, SQL Server and AJAX. </li></ul>
  29. 30. 123 Matrimonials <ul><li>How it sustains 100% free model -- </li></ul><ul><li>Advertising revenue thorough online ads </li></ul><ul><li>And offline revenue through brick-and-mortar model. </li></ul><ul><li>Voice of chairman – To give something back to society. </li></ul>
  30. 31. More on Business Models <ul><li>Bharat Matrimony offers a choice of 15 regional websites </li></ul><ul><li>Timesmatri.com provides a choice to search brides and grooms by religion, mother tongue and education. </li></ul><ul><li>Most players to opt for clicks-and-bricks hybrid business models </li></ul><ul><li>More comprehensive services in the not-too-far-off future </li></ul>
  31. 32. Drawbacks <ul><li>Online tracking of Customer Behaviour. </li></ul><ul><li>Phishing </li></ul><ul><li>Misrepresentation of facts / Frauds </li></ul><ul><li>Hacking. </li></ul><ul><li>Harassment. </li></ul><ul><li>Spams. </li></ul><ul><li>Offensive content. </li></ul><ul><li>Copyright Infringement. </li></ul><ul><li>No E-Governance </li></ul>
  32. 33. <ul><li>Thank You!! </li></ul>