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Ppt cj

  1. 1. Home Page
  2. 2. Intro… • Jeevansaathi.com is a matrimonial website through which one can get reliable match • Slogan is : ‘We Match Better’ • It was created in 2004-10-03 i.e. 8 years 6months old. • Joint venture with Naukari.com • Parents : Info Edge India Ltd Contact : Jeevansathi Internet Services Pvt Ltd B- 56, Sector 5, Noida, U.P. , 201301India
  3. 3. Members handling it…. • CEO : Sanjeev Bikhchandani • COO & Director : Hitesh Oberoi • Creative Director : Sanjay Sharma • Employees — 1700
  4. 4. • fast engagement • quick search • service based on needs • quick response
  5. 5. News….KID n TRAMP This blog is my window to communicate with the world outside. This is the space where the Kid in me explores his mind like a Tramp without any definite goal but with infinite hopes somewhat inexplicable even to self. In a nutshell, I live here in my own world of words. Wednesday, February 8, 2012 EDM marketing of Jeevansathi.com to leverage its new television commercial might not work. India’s one of the leading matrimonial portals Jeevansathi.com (a Naukri.com venture) is sending EDM (electronic direct mailer) to people. The portal wants online traffic to watch its latest television commercial (TVC) and give feedback. It was a nice ploy so as to check the audience response and capture their contact details (i.e. email ids) for future communications. However, at the same time, given the way Jeevansathi executed it, the possibility is ‘a good effort wasted’. Why wasted? Because why people should click on the provided link-button and watch the TVC online was neither clear nor compelling in the communication. No benefit or incentive was offered up-front to the TA (target audience) giving them enough reasons to react, positively. May be a million people or more have already watched the said commercial, but how does it matter to you or me was the question that remained unanswered! Also, why one should write back to the provided email id to give feedback wasn’t comprehensive or substantiated with any promise of rewards or brownie- points. So, net-net, the EDM could not lift itself up to any level whatsoever but came across as just yet another junk email. Worldwide, when all are going helter-skelter and predicting the end of #email marketing, precisely through EDMs, this kind of stuff actually reasons and rationalizes this that those cries are true. Direct Marketing seems to be very easy – in fact it is – if, and only if, the basics are kept on mind in order to offer nothing but Benefits, Benefits, Benefits to the TA via every piece of communications, almost incessantly. That’s all. And that’s it.
  6. 6. Jeevansathi.com bags silver at the Exchange4media Radio advertising awards Section: Digital Briefs Category: Corporate Company Brief New Delhi, October 8, 2010 Jeevansathi.com, India's fastest growing matrimonial portal bagged a silver award at the first ever Exchange4media Radio Advertising awards for the radio campaign 'In Sawalon se mujhe bachhao'. The award was received for effective integration of brand with the content on radio to keep the listeners engaged. On the development, Sumeet Singh, Senior Vice President, Marketing and Communcation said "Our idea was to provide a platform to potential brides and grooms and recently married couples, to share their experiences of being unnecessarily grilled during the process of getting married; and at the same time, promote our website as an alternative, which saves one from such embarrassments." 'In Sawalaon se mujhe bachao' contest was launched in the month of January as an attempt to directly connect with target audiences. The contest invited listeners to share the most bizarre matrimonial questions which they have ever come across during their matrimonial search processes. The contest was run both on radio and on the website (Jeevansathi.com), and the most interesting entries were awarded attractive prizes. ACHIEVEMENTS…
  7. 7. Jeevansathi.com emerges as the Leader in on line matrimony in domestic market Jeevansathi.com, India’s fastest growing matrimonial site has overtaken its competitors to emerge as the leader in the online matrimony segment. According to the January report by comScore, a U.S based Global Internet Information Provider; Jeevansathi.com is leading in Unique Visitors, Total Page Views, Time Spent and Average Pages per Visitor beating its competitors by considerable margins…………... http://www.businesswireindia.com/pressrelease.asp?b 2mid=15255
  8. 8. Jeevansathi.com versus Shaddi.com Jeevansathi.com • received 8.71 lakh Unique Visitors in the month of January • has the highest Page Views at 850 lakhs Shaadi.com • Shaadi.com by 27% at 6.81 lakh Visitors to its site • Shaadi.com by a massive 117%
  9. 9. Global Rank???? • 2,901 Rank in India???? • 238 Alexa Traffic Ranks How is this site ranked relative to other sites? Sources : http://www.alexa.com/siteinfo/jeevansat hi.com
  10. 10. How fast does jeevansathi.com load? Average (1.374 Seconds), 54% of sites are slower. How do jeevanshathi.com go back to history? It has a calendar view maps that’s views number of times http://jeevansathi.com was crawled by the Wayback Machine, not how many times the site was actually updated.
  11. 11. How engaged are visitors to jeevansathi.com? • Bounce Rate • 31.90% • Daily Page-views per Visitor • 9.34 % • Daily Time on Site • 6.57%
  12. 12. Who are the visitors???? Audience Demography…… • Age
  13. 13. • Gender • Browsing locations
  14. 14. Visitor by countries Country 1. India 2. United States 3. United Kingdom 4. Qatar % of Visitors Rank in Country 94.1 % 244 1.4% 41,213 0.8% 9,879 0.7% 557 Sources : http://www.alexa.com/siteinfo/jeevansathi.co m
  15. 15. Cost…. • Free standard membership • eRishta Membership – $51 for 2 months – $61 for 3 months – $71 for 4 months – $81 for 6 months – $101 for 9 months – $151 for unlimited membership • eValue Membership – $71 for 2 months – $81 for 3 months – $91 for 4 months – $101 for 6 months – $121 for 9 months – $171 for unlimited membership
  16. 16. • Extras – Bold Listing for $14 – Response Booster for $9 for 2 months or $40 for 9 months – Marti Profile for $12 – Astro Compatibility Service for $10 for 2 months or $44 for 9 months • Payments can be made by • credit and debit card • PayPal • Netbanking • telephone • Cheque
  17. 17. What is the response of jeevansathi.com and how do you check frauds in the matrimonial cases? • We are number three in this field. Our terms and conditions are strict and the moment someone misbehaves with one of our clients or sends wrong information about himself or herself, we immediately blacklist them and remove their names from our site.
  18. 18. Visual Appeal…. • THEME COLOUR ANALYSIS: 1. #000051 (48.8%) 2. #510051 (23.9%) 3. #F3A200 (13.9%) 4. #000000 (8.6%) 5. #510000 (4.9%)
  19. 19. Features…. • Standard Membership – Create a profile and define your partner profile – Create a photo album – Search partner profiles and express interest – Match Alerts – Alert Mail • eRishta Membership – Contact Members – View contact details of accepted members – View contact details instantly with direct calls – Send messages with your contact details – Chat online
  20. 20. • eValue Membership – All the benefits of eRishta membership plus – Let others see your contact details – Feature in special searches for members with contact details visible – Matri profile for FREE • Extras – Bold Listing makes your profile stand out in searches – Response Booster allows Jeevansathi to initiate contact with persons who meet your desired partner profile - this apparently increases responses to your profile by 8 times! – Matri Profile - experts write your profile for you – Astro Compatibility Service - provides you with an astro compatibility profile instantly • New and Latest one -Jeevansathi.com Introduces Two New Features – ‘Recent Visitors’ and ‘Recent Contacts’ Source : http://gaikwad.in/jeevansathi-com-case-study/
  21. 21. Search…. • Personal Details – Age – Marital Status – Children – Living with Parents – Religion – Mother tongue – Work Status – Occupation – Education – Annual Income – Country living in – Life Style – Diet – Drink – Smoke – Body Type – Complexion – HIV Positive – Challenged • Photos
  22. 22. Editor’s Verdict…..• No review of Indian matrimonial sites would be complete without Jeevansathi.com. This is a well-known site with the second largest membership base after Shaadi.com. Jeevansathi aims to not just provide a forum for single Indians to meet but to ensure that there are better matches. • There is both free and paid memberships. Standard Membership is free and it is easy to register. You can create a profile for yourself or for a family member and define the ideal partner profile. There is scope to create a very detailed profile if so desired as you can include information on everything about yourself from your religion and ethnicity, to your occupation, interests, hobbies and lifestyle. With the free membership, you can access all profiles and express interest, but you cannot share contact details or send messages to members that interest you which limits the possible success of a free membership. It is worth mentioning that members can select whether to hide their profile from visitors to the site, so if you are searching members without registering, there might be some interesting profiles hidden from view. • If you are considering paid membership, then there two main types - the eRishta (relationship) and the eValue membership. With both type of memberships, you can contact members by an inbuilt messaging system or through the online instant messaging. You can also access the contact details of other members if you accept each other. If you are worried about looking for the right partner when there are so many members, you can sign up for the eValue membership which will feature your profile in special searches for members with contact details. • There are also special features to enhance your chances of finding your ideal partner. If you find writing that perfect profile a pain and you are not great with words, then Matri Profile might be the feature for you. Experts will edit and write your profile to show off your personality to its best. This feature costs a bit extra but comes free with eRistha and eValue unlimited. There are other extras such as the Response booster which sets Jeevensathi to initiate contact for you with profiles that meet your match. Jeevensathi promises 8 times as many responses with this feature. Or there is the Astro Compatibility service which sends you immediate reports on your astro compatibility with a selected member. Before you get carried away, remember the costs do add up. If you are the type of person that likes face to face services, Jeevansathi connects its online service to Matchpoint Offices in seven cities across India. Staff try to match you to the most suitable profiles and give you advice on how to make the most of your membership. Alerts are also a useful feature - Match Alert sends profiles which Jeevansathi suggests would match your interests. You can also receive alerts when someone expresses interests or if a visitor views your profile. • Security is always a major factor for matrimonial sites especially those with large membership bases which are most likely to attract fraudulent members. So Jeevansathi offers a service to verify telephone numbers. When uploading photos you can also choose whether this is open to be viewed by all members or only members that you have accepted expressions of interest from. You can also select whether to hide your profile from visitors to the site so that it can only be viewed by registered members. • Jeevansathi also guarantees customer support with a 24/7 helpline with a toll free number. • Jeevansathi is a fun matrimonial site with all the key features plus more, however its key benefit is the size of its membership base. With a substantial membership and regular traffic, this is the key factor to increase your chances of finding your ideal match.
  23. 23. Guess Who?????? Main Competitors are – • Shaadi. Com • Bharat Matrimony. Com Source : http://www.ashishanand.in/competitor.ht ml by Ashish Anand
  24. 24. Horoscope Section • Either it will make your or you scan your ‘Kundali’ and place it there
  25. 25. Web Analysis…. • Spencer URL :http://www.fabulons.com • IP address : • Alexa rank – 12,724,665 • Server is hosted at Australia • Web Safety : Safe • Industry : internet marriage agreement
  26. 26. • Exclusive Privacy Option : Name of Candidate will not be shown to anyone • Photo – protection Feature • Verified Phone number • Intelligent contact Features
  27. 27. Tit-Bit • The site is worth $359 USD • Has a page mark of 0/10 – it has 19 visitor and 19 page-views per day • Currently it needs more than 1.21MB bandwidth/day • This June 2013 may require more than 36.28 MB bandwidth • More than 8.5 lac registered. • Serves Globally
  28. 28. Success stories…..
  29. 29. Communication Strategy • It changed its interaction way : from that of an individualistic one to now targeting family. • Now in the chatting section it is accessing its potential customers with Toll Free no. 0120-4393500 18004196299
  30. 30. Marketing Strategy…. • Provide free trials to garb the attention of Candidate • Membership charges are the source of revenue
  31. 31. Promotion….
  32. 32. Finding match is very easy but •trust •reliability comes 1st
  33. 33. By : Priyanka Sharma Course : BSc- MCAJ Sem : 5th