Contentchat apr-21-14

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Contentchat apr-21-14

  1. 1. ©2014 TROOL Social Media Creative Group All Rights Reserved.
  2. 2. ©2014 TROOL Social Media Creative Group All Rights Reserved. What does the term "search is now semantic" mean? And why should that matter to content marketers?
  3. 3. Semantic Search Semantic means that search engines look at the quality of your content, and the relevance to search queries in your niche Also your social proof NOT just your SEO efforts like (PageRank, backlinks, on-page factors, etc.) ©2014 TROOL Social Media Creative Group All Rights Reserved.
  4. 4. ©2014 TROOL Social Media Creative Group All Rights Reserved. What is social proof and how does it affect your search ranking?
  5. 5. ©2014 TROOL Social Media Creative Group All Rights Reserved.
  6. 6. ©2014 TROOL Social Media Creative Group All Rights Reserved. How can Google+ activity improve your search engine ranking?
  7. 7. ©2014 TROOL Social Media Creative Group All Rights Reserved.
  8. 8. ©2014 TROOL Social Media Creative Group All Rights Reserved.
  9. 9. ©2014 TROOL Social Media Creative Group All Rights Reserved. Why is search/social integration relevant to building online thought leadership?
  10. 10. ©2014 TROOL Social Media Creative Group All Rights Reserved. Search engines and social networks rank social content. Social allows users to influence the people who in turn influence search engines.
  11. 11. ©2014 TROOL Social Media Creative Group All Rights Reserved. By using search and Social signals to figure out what people want. you can better understand what information, images, social media icons, etc., your audience (users) are interested in finding on your site or blog.
  12. 12. ©2014 TROOL Social Media Creative Group All Rights Reserved. To be seen as a thought leader, you have to share your thoughts… To do so you must be clear on your core values, you must be authentic and acknowledge your mistakes, as well as your triumphs. By using the integration of search and social you can better address the specifics in your niche
  13. 13. ©2014 TROOL Social Media Creative Group All Rights Reserved. What tips can you give for improving website SEO with social media activity?
  14. 14. ©2014 TROOL Social Media Creative Group All Rights Reserved. When you know your audience, you can search for Queries that are relevant and can help you post great content that can make for good discussion and further your reach and credibility as a thought leader in your chosen niche
  15. 15. ©2014 TROOL Social Media Creative Group All Rights Reserved.
  16. 16. ©2014 TROOL Social Media Creative Group All Rights Reserved.
  17. 17. ©2014 TROOL Social Media Creative Group All Rights Reserved. You can
  18. 18. ©2014 TROOL Social Media Creative Group All Rights Reserved. Where can people learn more about search/social integration?
  19. 19. ©2014 TROOL Social Media Creative Group All Rights Reserved. How to Integrate Search, Social Media & Content Marketing ... SMXWest 2014 Recap:The Integration of Search and Social TROOL Social Media Google+ Evangelist

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