SlideShare a Scribd company logo
WHY GOOGLE
PREFER BRANDS
ON TOP OF ITS
SEARCH RESULTS?
www.maxsemo.com @maxsemodotcom
Like many social media
platforms, Google is also
combating fake news,
misinformation,
disinformation, spam,
and phishing on its
search engine platform.
www.maxsemo.com @maxsemodotcom
To counter these threats,
Google need websites
that act as helpful,
relevant, and trustworthy
sources of information.
www.maxsemo.com @maxsemodotcom
In addition, Google has
recently updated its
Search Quality Rater
Guidelines which is a 168-
page document that
human quality raters use
to assess the quality of
Google search results.
www.maxsemo.com @maxsemodotcom
A major update you can
find in that document is
the E-E-A-T which stands
for Experience, Expertise,
Authoritativeness, and
Trustworthiness.
www.maxsemo.com @maxsemodotcom
As the words indicate,
Google looks for website
content written by the site
owner with experience,
expertise and authority in
that niche, and trusted by
their target audience.
www.maxsemo.com @maxsemodotcom
Google feels brand
websites fulfil the EEAT
requirements as these
websites are well-
known, have reputation,
and have built trust with
their respective
audiences over time.
www.maxsemo.com @maxsemodotcom
And therefore, these
brand websites get more
preference in Google
search result rankings.
www.maxsemo.com @maxsemodotcom
Even Neil Patel in one of
his videos said that the
more popular is your
brand then more
positioned is your website
on Google search results.
www.maxsemo.com @maxsemodotcom
Now you have understood
why you need to shift
your SEO efforts from
generating organic
website traffic to building
brand awareness.
www.maxsemo.com @maxsemodotcom
You can find the link to the article in the
first comment below this post.
What do you think?
If you want to know more about how you
can use SEO to build brand awareness,
then check out my article.
www.maxsemo.com @maxsemodotcom
THE END

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Why Google Prefer Brands on Top of its Search Results - Maxsemo carousel post.pdf

  • 1. WHY GOOGLE PREFER BRANDS ON TOP OF ITS SEARCH RESULTS? www.maxsemo.com @maxsemodotcom
  • 2. Like many social media platforms, Google is also combating fake news, misinformation, disinformation, spam, and phishing on its search engine platform. www.maxsemo.com @maxsemodotcom
  • 3. To counter these threats, Google need websites that act as helpful, relevant, and trustworthy sources of information. www.maxsemo.com @maxsemodotcom
  • 4. In addition, Google has recently updated its Search Quality Rater Guidelines which is a 168- page document that human quality raters use to assess the quality of Google search results. www.maxsemo.com @maxsemodotcom
  • 5. A major update you can find in that document is the E-E-A-T which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. www.maxsemo.com @maxsemodotcom
  • 6. As the words indicate, Google looks for website content written by the site owner with experience, expertise and authority in that niche, and trusted by their target audience. www.maxsemo.com @maxsemodotcom
  • 7. Google feels brand websites fulfil the EEAT requirements as these websites are well- known, have reputation, and have built trust with their respective audiences over time. www.maxsemo.com @maxsemodotcom
  • 8. And therefore, these brand websites get more preference in Google search result rankings. www.maxsemo.com @maxsemodotcom
  • 9. Even Neil Patel in one of his videos said that the more popular is your brand then more positioned is your website on Google search results. www.maxsemo.com @maxsemodotcom
  • 10. Now you have understood why you need to shift your SEO efforts from generating organic website traffic to building brand awareness. www.maxsemo.com @maxsemodotcom
  • 11. You can find the link to the article in the first comment below this post. What do you think? If you want to know more about how you can use SEO to build brand awareness, then check out my article. www.maxsemo.com @maxsemodotcom THE END