Google's E-E-A-T
Ranking System
Experience - The New "E" in

But with billions of
web pages to crawl and
evaluate, Google needs a
little help to ensure it
delivers the most relevant
and high-quality results to
its users. This is where
quality raters come in.
The Google algorithm determines which websites
rank high on the search engine results page (SERP).

Google employs thousands of quality raters worldwide who manually review
websites and provide feedback to help improve Google's search algorithm.
Quality raters follow a set of guidelines called the Quality Rater Guidelines.

Google's Quality Rater
Guidelines (QRG) provide a
comprehensive framework
for evaluating the quality
of websites and content.
These guidelines provide
valuable insights into
how Google views and
ranks websites.
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They also offer a wealth of
information for website
owners, content creators,
digital marketers, and SEO
outsourcing companies
looking to improve their
website's visibility and ranking.
It can help businesses like
yours understand what it
takes to rank higher on
Google's SERPs.

By understanding the principles that Google's
quality raters use to assess websites, you can
develop a solid strategy for improving your
website's content and overall user experience.

The E-E-A-T Guideline
The E-E-A-T Guideline
Its concept is part of
the QRG, a document
that helps quality raters
evaluate the quality of
a website's content.
Authoritativeness
Expertise
Trustworthiness
Experience
E-E-A-T is an acronym
that stands for
Experience, Expertise,
Authoritativeness,
and Trustworthiness.

This means that if your website
has content that is produced
with some degree of
experience, expertly written,
cited by authoritative sources,
and trustworthy, it is more likely
to rank higher in search results.
This makes E-E-A-T an
important factor to
consider when optimizing
a website for search
engine optimization (SEO).
Google rewards websites that demonstrate high levels of E-E-A-T.
Google rewards websites that demonstrate high levels of E-E-A-T.
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Before E-E-A-T, this guideline was known
as E-A-T. On December 2022, Google
made major changes to the QRG, adding
another E for experience in the E-A-T.
Before E-E-A-T, this guideline was known
as E-A-T. On December 2022, Google
made major changes to the QRG, adding
another E for experience in the E-A-T.
This additional criterion emphasizes the
value of content written by someone with
firsthand knowledge of the subject at hand.
With this updated guideline, materials that
show some level of experience will also be given
a higher value. Experience may be depicted by
actual product use, actual travel to a location, or
communication of what a person experienced.

Moreover, Google has also
moved "trust" to the center
of the page quality factors. It
demonstrates that no matter
how experienced, expert or
authoritative a website may
appear to be, unreliable
pages will have low E-E-A-T.

A financial scam, for instance, is untrustworthy
even if the content provider is very skilled.
Authoritativeness
Expertise
Trustworthiness
Experience
Authoritativeness
(Autoridade)
Expertise
Trustworthiness
(Confiabilidade)
GOOGLE EAT x GOOGLE EEAT
2019 2022

Understanding E-E-A-T
Understanding E-E-A-T
This takes into account the
degree to which the content
developer has relevant personal or
professional experience. Content
written by somebody with
considerable firsthand experience
makes the pages more reliable.
Experience
For example, a product review
from a user who has really used
the product is more believable
than a person who hasn't.

Expertise
This criterion considers how much
the content producer knows
or can do about the subject.,
Different topics require various
degrees and types of expertise
to be trustworthy.
Suppose a trained electrician
advised you on rewiring your
home's electrical system.
Wouldn't you take their advice above that of an enthusiast
for old houses who is unfamiliar with electrical systems?

Authoritativeness
This takes into account how well-known
the website or the content writer is as a
good source on the subject. Many topics
lack a single authoritative website or
content producer. But when there is,
those sources are frequently among
the most dependable and trustworthy.
For instance, the only legitimate and reliable source for passport
renewal is the official government portal for applying for a passport.

Trustworthiness
Google evaluates a site's
trustworthiness using a
variety of signals. It
considers the author, the
content, and the website.
Assessing trustworthiness may be
as straightforward as a website's
technological reliability through
the presence of an SSL connection.
CMS

It may also involve checking for online debates about
your company or your online review-replying strategy.

Practice E-E-A-T on Your Website
But with the ever-changing
algorithm and countless
websites aiming for the top
spot, it can be challenging
to know how to optimize
your website to stand out
from the crowd.
Having a strong online presence and ranking high on search
engines is an advantage no one should pass up on.
Fortunately, with Google's Quality Rater
Guidelines, businesses employing SEO can better
plan and assess their content and strategies.

Particularly, E-E-A-T provides
insight into what Google values
in terms of websites, user
experience, and content quality.
Following this guidance can make it
easier for your website and business
to appear in Google search results. It
can also help avoid being negatively
affected by any algorithm changes
or other penalties.

Digital Marketing Philippines (DMP),
Do you need help developing a website that
observes Google's best practices? Work with
a team of experts at
a top SEO agency Philippines.
Contact us at
https://digitalmarketingphilippines.com/contact/
to learn more.

Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://searchengineland.com/google-search-quality-rater-guidelines-changes-december-2022-390350
https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf