One of the key components of Search Engine Optimization to achieve a high SERP ranking is E-E-A-T. E-E-A-T is an acronym for Expertise, Authority, Experience, and Trustworthiness. Google employs a set of standards called E-E-A-T to assess the quality and authority of information on websites, especially those that center around Your Money Your Life (YMYL) subjects like health, finances, and legal guidance.

1. E-E-A-T In SEO:
Complete Guide
PIGSO LEARNING LLP

2. TOPIC
● What is E-E-A-T?
● Why is it important?
● How do you make an E-E-A-T
Strategy?

3. What is E-E-A-T?
One of the key components of Search Engine Optimization
to achieve a high SERP ranking is E-E-A-T. E-E-A-T is an
acronym for Expertise, Authority, Experience, and
Trustworthiness. Google employs a set of standards called
E-E-A-T to assess the quality and authority of information on
websites, especially those that center around Your Money
Your Life (YMYL) subjects like health, finances, and legal
guidance.

4. E-E-A-T
1. Experience:When it comes to experience
evaluation, Google gives its Quality Rater
employees instructions to determine whether the
information is based on personal experience with
the topic being addressed.
1. Expertise: This speaks to the author of a website
or content creator's degree of knowledge and
proficiency in that profession. Google determines
if the content has been created or curated by
people or organizations who have the necessary
training, expertise, and credentials to offer
accurate and trustworthy information.

5. E-E-A-T
1. Authoritativeness:The reputation and authority of the website or content
producer within its industry or niche are assessed in terms of
authoritativeness. When determining the authority of a website and its
content, Google takes into account elements including backlinks from
reliable sources, mentions in reliable publications, industry recognition, and
general internet presence.
2. Trustworthiness: In addition to evaluating the website's general
transparency and dependability, trustworthiness also evaluates the
content's dependability and integrity. Clear and accurate information, little
advertising, secure website protocols (HTTPS), privacy policies, and
favorable user reviews or ratings are all factors that affect trustworthiness.

6. Important Of E-E-A-T
E-E-A-T is critical to SEO since it aids search engines in
locating and promoting reliable, high-quality material, which
in turn enhances user search results' relevancy and
dependability. Businesses and website owners can improve
their exposure, credibility, and overall performance in
organic search by giving knowledge, authoritativeness, and
trustworthiness top priority in their content and website
activities.

7. E-E-A-T Strategy
1. Creating High-Quality Content: Concentrate on creating thorough,
accurate, and thoroughly researched content that shows off your
subject-matter experience. Experts in the field should write or curate
content that answers consumers' questions and offers insightful
information.
2. Building Authoritative Backlinks:To build your website's reputation
and authority, get backlinks from respectable websites and
authoritative sources in your niche or sector. Put your attention on
organic link-building techniques rather than deceptive ones that can
damage the credibility of your website

8. E-E-A-T Strategy
● Enhancing Website
Trustworthiness: Providing accurate
and transparent information about your
company, such as your contact
information, physical address (if
applicable), privacy policies, and terms
of service, will increase the
trustworthiness of your website. Make
security and user experience your top
priorities to give visitors confidence.

9. E-E-A-T Strategy
● Monitoring and Managing Online Reputation:
Keep an eye on and maintain your online reputation
by responding to comments, reviews, and mentions
from users on a variety of websites. To show that you
are accountable and responsive, answer questions
and concerns from customers as soon as possible.

10. Conclusion
By following the E-E-A-T guidelines and
continuously producing reliable, high-quality
content, websites can increase their search
engine ranking and gain the users' long-term
confidence and trust.

11. THANK YOU!!