Do B2B companies need content marketing? According to Wordpress VIP, they do need it. The agile content platform recently published a report and in it Wordpress VIP has surveyed many B2B companies. According to survey respondants, they found content marketing useful in fulfilling their respective purposes or priorities. Check out what content marketing priorities got fulfilled for companies in the B2B space.

1. FORWHAT
PURPOSE
CONTENT
MARKETING
ISUSEFULFOR
B2BCOMPANIES?
www.maxsemo.com @maxsemodotcom

2. Wordpress VIP has recently
published a report named
'Content Matters 2022'.
@maxsemodotcom
www.maxsemo.com
It provides insightful data
on how content team are
driving growth, and
measuring what works.

3. In that same report,
Wordpress VIP surveyed
many B2B companies that
are leveraging content
marketing and the main
purpose behind their move.
@maxsemodotcom
www.maxsemo.com

4. 91% of the surveyed
companies say that brand
awareness is their top
content marketing priority.
@maxsemodotcom
www.maxsemo.com
1.
2. 85% use it for generate
demands/leads.

5. 81% of the B2B companies
use it to build credibility or
trust.
@maxsemodotcom
www.maxsemo.com
3.
4. 79% use content marketing
for educating their target
audience.

6. 68% of the B2B companies
use it to nurture leads.
@maxsemodotcom
www.maxsemo.com
5.
6. 64% use content marketing
for generating sales or
revenue.

7. 44% use it for building
loyalty with existing
customers.
@maxsemodotcom
www.maxsemo.com
7.
8. 41% use it for supporting
the launch of a new
product.

8. 39% use content marketing
for driving attendance on
events.
@maxsemodotcom
www.maxsemo.com
9.
10.31% use it for building
subscriber audience.

9. Follow Maxsemo for more
content like this one.
You can check out my blog on
various ways to build brand
awareness for your business
using digital marketing.
@maxsemodotcom
www.maxsemo.com