Target Audience Profile

1. Target Audience Profile
The reader of Matte is a male between the ages of 16-25. These people are mostly still in
education or have just finished it including graduating from University. They are not married
but may be in a relationship with the elder readers being more serious. This person is a good
laugh and likes to have fun. The interest of these people are that they like to go out with their
mates and just have fun. They obviously have a keen interest in indie rock and enjoy going
to see artists who fit in this genre at gigs and festivals. Readers relax in their spare time and
just enjoy the thrills of being young. These people enjoy using social media and have a
strong presence online.