2. AGE?
Most regional magazines that don’t make an effort to focus on a specific topic (unlike Hampshire style for
example) tend to appeal more to a middle aged and above age bracket, 40+. This attraction is indicated by
the focus on the advertisement of local attractions and information about the local area, restaurants,
landmarks, points of historical interest to influence some sort of pride in the local area. This excludes more
youthful parts of society, as stereotypically younger generations are far less interested in local activities
and news and also would have more of an active social life, or even be busier in general. Middle aged and
above people however are more on top of things, more affluent to afford a subscription and may no longer
have a busier social life. Those that are even older may no longer even be in work and therefore even more
interested in the local events and news. This is the kind of bracket we expect to see from magazines such
as Kent Life, however Absolute magazine has a more youthful focus and gains 40% of its audience from 20-
40 year olds.
