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1. Research
Matthew

2. Existing Product
The location of the game, is very
similar to other western theme
games, by it being set outside a
saloon with a gun draw about to
happen. The angle of the game
makes like an old fashion Mario
game, this gives the game an old
fashion feel to the game. The
costume are old fashion western
clothing to show that its set in the
1800s, and that its makes its seem
that easier.

3. Existing Product
The location of the games is in the middle of
desert in which gives it’s a western feel to
the game. Also the costume helps the game
out by the people having western hats,
boots, and clothes to give it a western feel
to the game. Also the building help out for
the background, to show an old fashion
town back in the 1800s, the colours bright,
to show that its during the day, instead
being dark colours which could suggest
sadness, depression.

4. Existing Product
The location is in the middle of desert, to give the
audience some sense of what America look like
back in the 1800s. The angle of the game is in a
first person view, to give an effect of the what is
would be like to look view an eyes of western
bandit. The costume are very old fashion western
clothing. Colours of the game are bright to show
the desert, for example the sand and cactus.

5. Research Analysis
• What common features do the researched products have?
• They all have bright colours and they are all set in the desert
or a town. Two of them are in 2D form, which gives a mobile
feel to the game.
• What aspects of the research will you include within your on
work?
• I will include the background and the colours, because they
link with the western theme of the game, and the colours can
represent other things for example: blood, gun fire.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
15-19 • Because it would include graphic content,
and it majority of people who play that
game.
Gender
Both • Because it would have anything that would
favour one gender over the other.
Psychographic
Achiever • Because it include someone who want
power and wealth at the same time.
Social Status
Balanced • Because it will include mix response to
benefitting mankind.