2. I will be graduating from Full Sail University in
2022 with a Bachelor's degree . I have over six
years experience in the Security
fi
eld working
with all walks of life. I am a very patient,
understanding and caring individual . I have a
different outlook on life being on the Autism
Spectrum which helps enormously with decision
making and the way I think and process
everyday life situations.
IDENTITY
3. PROFESSION
Potential Job Titles
:
• Police Of
fi
cer I (Woodland Park
)
• Police Of
fi
cer I (University of
Colorado)
• Deputy Sheriff (Castle Rock
)
BRAND ARCHETYPE - I am
authentic, friendly and honest. I can
make people feel understood,
connected and worthy. I am also
moved by compassion and a desire
to help others.
Police Of
fi
cer for Public Safety/Government
4. • DEMOGRAPHICS: The city of Colorado
Springs has a population of 397,886 and
of those, 617 are police of
fi
cers
.
• PSYCHOGRAPHICS: Police
of
fi
cers tend to be predominantly
enterprising individuals, which means
that they are usually quite natural
leaders who thrive at in
fl
uencing and
persuading others. police must cope with
danger, isolation, authority, and
suspicion
.
• Member
s
• Of
fi
cer Nick Ryland, Recruiter,
Colorado Springs Police Department
.
• Miles DeYoung, Police Chief,
Woodland Park Police
.
• Captain Brad Heyden, Support
Services, Castle Rock Sheriff’s
Department.
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Speci
fi
c goal you want to achieve in short term
.
‣ Short term goal would be to graduate from
FullSail and be accepted to a police or sheriff’s
department. Get into a training academy and
graduate that to start working by the end of
2022.
Mid Term: (2032
)
• Speci
fi
c goal you want to achieve in mid term
.
‣ Mid term goal would to be 10 years into my
career at the same department. Have been
promoted at least twice from just a patrolman
.
Long Term: (2048
)
• Speci
fi
c goal you want to achieve in long term
.
‣ Long term goal would be to retire at 25 years
after a full career with honors
.
Time Lin
e
2022————2022/2023————2026—————-2032——————2042———————-2048—————
-
Graduate Hired into Promotion Promotion Promotion Retiremen
t
FullSail department to Corporal to Sergeant to Lieutenant
6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Open Mindedness 90%
Maturity 95%
Empathy 35%
Active Listening 85%
SOFT
HARD
Speaking/Communication 100%
Social Perceptiveness 100%
Active Listening 100%
Building Trust/Negotiation 100%
SOFT
HARD
7. I help law enforcement and citizens do justice
through honor by upholding the constitution, the
community and the agency I serve.
PROMISE
8. CREDENTIALS
Work Experience
:
• Armed Security Supervisor, Security.
• Security Of
fi
cer II, Hospital Security.
Education:
• HSPPR, CCW
• Bachelors of Marketing, Full Sail University (2022)
Leadership Roles:
• Shift Supervisor, Arme
d
• Shift Lead, Hospital Securit
y
• Taser, OCAT, PPCT, Arrest Control and
Firearms certi
fi
ed.
9. COMPETITION
Brad Lowrey, M.S.
Industry Experience
:
• Vice President, Digital Marketing,
Comerica Ban
k
• Chief Strategist and Founder, Relic
Media, LLC
Education
:
• Masters of Science, Internet Marketing, Full Sail
University
• BA Communications, Broadcast and Cable
Productions, Western Michigan University
Leadership Experience
:
• Advanced Content Marketin
g
• Marketing Virtual Events
Skills and Pro
fi
ciencies
:
• Content Strategy - 38 endorsements
• Strategic Planning - 8 endorsements
• Digital Strategy - 6 endorsements
Matthew Peterson
Overall Online Presence
:
• 500+ connections, customized banner image and
professional headshot. Very detailed and informative
pro
fi
le. Published articles and active on multiple social
media sites
.
• Grade: Superior, 95 out of 100
Industry Experience
:
• N/A
Education
:
• Full Sail University, 2022
Leadership Experience
:
• None Listed
Skills and Pro
fi
ciencies
:
• None Listed
Overall Online Presence
:
• Blank pro
fi
le other than current school. Never used
LinkdIn. Zero connections as the pro
fi
le is less than 24
hours old
.
• Grade: Poor, 0 out of 100
10. COMPETITION
Brian Cristiani
Noteworthy Experience
:
• United States Air Force, 24 year
s
• Police Of
fi
cer, 5 years
Matthew Peterson
Industry Experience
:
• Police Of
fi
cer, Fountain Polic
e
• Police Of
fi
cer, Colorado Springs Police Department
Education
:
• Masters of Arts, American Public University Syste
m
• Bachelor of Arts, American Public University System
Skills and Pro
fi
ciencies
:
• Military Operations- 18 endorsements
• Military- 13 endorsements
• Air Force- 13 endorsements
Overall Online Presence
:
• 115 connections, generic pro
fi
le, custom headshot. Not
active on other platforms. Typical pro
fi
le not giving too
much information due to current career
.
• Grade: Average, 60 out of 100
Industry Experience
:
• N/A
Education
:
• Full Sail University, 2022
Leadership Experience
:
• None Listed
Skills and Pro
fi
ciencies
:
• None Listed
Overall Online Presence
:
• Blank pro
fi
le other than current school. Never used
LinkdIn. Zero connections as the pro
fi
le is less than 24
hours old
.
• Grade: Poor, 0 out of 100
11. BRAND POSITION
For law enforcement agencies who desire to hire
a well rounded of
fi
cer, I provide years of
experience interacting with the public with all
mentalities because I worked ef
fi
ciently in a
setting where anything was possible on a daily
basis and remained calm under pressure .
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• 2022 Western US Anti-Organized Crime Conference
‣ Aug. 12, 2022 l PPA Event Center, Denver, CO
.
• Annual TOP COPS Awards
‣ May 12, 2022 l Washington, D
C
• NAPO’s (National Association of Police Of
fi
cer’s) 44th
Annual Conventio
n
‣ October 19-21, 2022 l Marco Island, Florida
Digital Marketing
• Primary Content: Different information gained from
mentorship, real look into a day with a police of
fi
cer (Ride
Along) and things learned from training classes
.
• Primary Tools: The main source would be Instagram, posting
videos of one on one talks with police of
fi
cers, learned
information posts from seminars and retired of
fi
cers
.
• Website: My portfolio will raise awareness and show people a
different side. It will show how someone with an unseen
disability can overcome and be successful.
13. PROFESSIONAL DEVELOPMENT
Mentor
• A one on one mentorship with a current or retired law
enforcement of
fi
cer to help gain competency and avoid
failure. It will also help setting goals and charting career
paths. Encourages and provides opportunities for new
experiences and professional growth
.
• To begin near graduation from Full Sail University in
2022.
Formal Education
• POLICE ACADEMY FOR AGANC
Y
• 2022-2023
Technical Skill
s
• Recruiting, Hiring, Background Investigations and
Retention; Public Agency Training Agency; June 28,
202
2
• FTO training; The Trainer’s Edge; August 15, 2022
Soft Skills
• Technique of Interviewing and Interrogation; REID;
March 28, 2022
• Technique for Patrol Of
fi
cers; REID; April 12, 2022
• Technique for Pre-Employment Interviewing Strategies;
REID, April 25, 2022
14. Matthew Peterson
You know crime? Well, what I do is work to help
protect and prevent it. In fact, I have proved time and again in several
different locations preventing theft, assault,
fi
res, etc.
“
LET’S TRY TO BE PART OF THE SOLUTION
FOR SOMETHING BIGGER THAN OURSELVES…
15. REFERENCES
• Republic, E. (2020). Law enforcement of
fi
cers
per capita for cities, local departments.
Retrieved February 06, 2021, from
https://www.governing.com/archive/
law-enforcement-police-department-
employee-totals-for-cities.htm
l
• Net, O. (2020). Summary report FOR:
33-3051.00 - police and sheriff's patrol
of
fi
cers. Retrieved February 06, 2021,
from https://www.onetonline.org/link/
summary/33-3051.00#JobZon
e
• I. (Ed.). (2021, February 05). Hcaptcha solve
page. Retrieved February 06, 2021,
from https://www.indeed.com/jobs?
q=police%2Bof
fi
cer&l=Colorado&start
=10
• Sheriff and command staff. (2021,
February 05). Retrieved
February 06, 2021, from
https://www.dcsheriff.net/
sheriffs-of
fi
ce/sheriff-and-
command-staff/
• Reid, J. E. (2021). John E. Reid and
Associates, Inc. Retrieved
February 06, 2021, from
https://reid.com/
• Napo. (n.d.). Retrieved February 06,
2021, from http://
www.napo.org/events/past-
events/naopac2020info/
• Policetraining.net - the calendar for law
enforcement training. (2020). Retrieved
February 06, 2021, from https://
policetraining.net/browse/state?val=1
• Marcovici, I. (2018, December). Police Of
fi
cers
and Personality Characteristics
[Scholarly project]. In Scholarworks.
Retrieved February 05, 2021, from
https://scholarworks.wm.edu/cgi/
viewcontent.cgi?
article=2278&context=honorstheses
