2. Back to school jamz
The Artist Headlining
this event is Christopher Bridges (aka) ”LUDACRIS” Who is well known and loved for
his music and for his roll in movies such as The Fast and The Furious 2, Crash and Hustle &
flow. He just released a new album called Battle of the Sexes in May 2010 in store’s now,
And is currently on tour promoting his new album with The Black Eyed Peas.
The Artist “Will i aM” of the Black Eyed Peas whos songs are always at the
top of the charts & known and loved for his electrifying performances .
Guest appearance
by Paul Walker who is well known for his roles in The Fast & The Furious, 1,2,& 5.
Which was just released in May 2010 Varsity Blues, Joy Ride, Running Scared,
The National Geographic television series "The Great White" Pleasant Ville, The Skulls, &
the popular daytime soap opera "The Young & The Restless".
3. This event is expected to draw about 7000 to 10000 attendee's if not sell
out targeting ages 12 to 40, both male & female. We will be advertising on
5 local radio stations.
We will be beginning to launch our massive ad campaign this weekend.
Our ad campaign features flyers & distribution of over 100,000 flyers &
posters. Our campaign also features banners, electronic billboards, ad
impressions
blasted over 50 different site locations, We will blast Facebook, Myspace,
Twitter links, & www.dreamlandevents.com logos on over 1500 shirts, 2500
back packs , over 250 gift bags, brochures, live remotes from the radio
stations at your stores, stage announcements at upcoming events & local
club nights, visual portfolios with links to your business, adds in the local
community papers In Utah like City weekly
The Rocky Mountain Raceway will even host the event and links to our
sponsors/event on their web site and advertise on college campuses. Also
the venue is willing to hang up your banners and advertise your business
at every one of their events and every Friday night we can advertise and
do announcements during the midnight drags. We can even have your
logo on the main stage and possibly on the side of the helicopter that we
are flying Ludacris in on for his grand entrance to the event.
WE OFFER 5 SPONSORSHIP PACKAGES. First we can work with your
marketing budget and make a special package for your company
We look forward to working & building a long & fruitful relationship with you
:)
Sincerly,
Carli Muzquiz
Carli Muzquiz – Public Relations
Marketing Department
Dreamland Productions*tm
(801) 850-1789
5. Will I aM
From
Black Eyed Peas
Performing
September 16th 2010
Salt Lake City’s
First Annual
BACK TO
SCHOOL JAMZ*
@ Rocky Mountain Raceway
6. Special Guest
PAUL WALKER
Paul William Walker
(born September 12, 1973) is an American actor. He became
well known in 1999 after his role in the hit film Varsity Blues. He is
also known for starring in the surprise summer hit The Fast and
the Furious and has since gone on to star in its sequels 2 Fast 2
Furious and Fast & Furious and soon to be released Fast Five. His
other films include Joy Ride, Running Scared, and Eight Below.
The movies he has starred in have grossed more than $1.1
billion. He is also in the National Geographic television series
"Expedition Great White
& the popular daytime soap opera "The Young & The Restless".
7. Marketing Mix
_____________________________________________________
Internet Advertising
Facebook .com Twitter.com Myspace.com
Massive internet advertising
Advertisement banner with link
To sponsor on our website
www.dreamlandevents.com
Advertisement on RMR website
local car club websites
All local night life sites & Chat rooms
Online digital banners & Impressions
_____________________________________________________
Radio Advertising
on our 4 media partners radio stations
----------------------------------------------------------------
PRINT
Our ad campaign features flyers & distribution of over 100,000 flyers & posters. Our
campaign also features banners, electronic billboards, ad impressions
---------------------------------------------------------------
ETC.
stage announcements at upcoming events & local club nights, visual portfolios with
links to your business, adds in the local community papers In Utah like City weekly
8. Marketing Mix Page 2
Text Messaging
One of our wireless sponsors will send massive Text blasts
locally promoting this grand event to thousands of people &
directing them to ticket outlet’s
T-Shirts
Event T-shirts will be printed with sponsors logos Give away T-Shirts
All Employee Staff will be wearing T-Shirt at the event.
Booth Rentals
For vendors and sponsors to participate in the event and sell merchandise &
and offer their goods and services.
Gift Bags
Will be printed with all premium sponsors logos & merchandise
Including thousands of dollars in gifts from our sponsors.
9. Back To School Jamz
MARKETING PLAN
TARGET STUDENT MARKET
Students will receive a free drawstring backpack
o From www.dreamlandevents.com
o Sponsors logos will be printed on backpacks as well as event name
o RMR and 2010. BP’s will come in 3 colors Red, Black & Pink
o BP’s will be Filled with Back to school coupons & gifts from our
sponsors stores, restaurants, Movies, Water parks & attractions
o We will give away 2,500 backpacks at our dreamlandevents.com tent
to each student upon writing down there email to join our dreamland
email fan club
MARKETING GOALS
2,500 students will be carrying there books in there new
backpacks.
o Advertising & wearing your logo every day.
o 2,500 special coupons for school clothes, shoes, notebook’s, etc..
o Direct advertising to sponsors target customers. Marketing a special
Back to school jamz coupon & shopping for back to school stuff.
2,500 students joined dreamlands email fan club & will receive
many perks
o A) Students will be able to get concert updates, blog, & vote for
o there favorite artist to come to Salt lake City. Get discounts on tickets
o B) Sponsors are linked to dreamlands website & can send coupons &
o adds to our fans
10. DONATIONS TO NON PROFFIT ORGANIZATIONS
Dreamland is a strong supporter of the community. We owe our success to our
loyal fans and all the support from all of our sponsors and investors who help make this
all possible and successful. And is involved with local school districts and educational
programs in the community.
Dreamland believes that success stems from our childhood dreams and the love and
positive support from others. Who give us encouragement and teach us to pursue our
dreams with confidence & achieve our goals without fear.
Dreamland believes that every kid deserves the chance to have a great education and
succeed in life because our children’s education is the foundation of our future economy
and the customers of tomorrow.
$2 of the proceeds from each ticket sale will be donated to the following charity’s we
have chosen.
MAKE A WISH FOUNATION
$1 per ticket will be donated to the make a wish foundation in order to help
make a child’s/ children’s dreams come true.
We will also set up a make a wish for dunk tank cost $1 per dunk 100% of
every dollar will be donated to the foundation.
THE LUDACRIS FOUNDATION
$1 per ticket will be donated to the Ludacris foundation to help fund books and
educational materials for students and schools.
BACA ( Bikers Against Child Abuse )
A wonderful organization for family’s and victims of child abuse . We have asked BACA
to be a part of this event , give information & sell merchandize in order to raise money
for the organization.
11.
12.
13.
14.
15.
16. ROCKY MOUNTAIN RACEWAY
Layout
6555 West 21oo South
West Valley City, Utah
The Back to School Jamz event featuring “LUDACRIS”
Will be held at The Rocky Mountain Raceway
The main stage will be in the center of the oval track facing
the seating area.
There will be a second stage
located on the drag strip facing the bleachers.
The car show will be featured all along the drag strip & the vendor
booths will be located around three areas of the venue.
18. LUDACRIS BIO
Ludacris knows that rap is essentially a man’s world -- and the three-time Grammy
winner is doing something about it. On his eighth album, the multi-platinum rapper
wanted to level the playing field a bit, so he crafted Battle Of The Sexes, a spirited
collection that gives men and women equal billing.
"Battle Of The Sexes is getting a male and a female perspective all on one album,"
Ludacris says. "If it’s a male artist, you get a male perspective for the most part. If
it’s a female artist, you get a female perspective. That’s why I chose Battle Of The
Sexes, because in relationships, there are battles that go on every single day. There
are only two types of people in this world: males and females. That’s why this album
had to come out, because you’re going to hear from both of them on many different
issues."
Given his penchant for taking humorous approaches to potentially incendiary
topics, Ludacris felt that he needed to address one of the most puzzling double
standards between men and women. Enter the feisty "Hey Ho," featuring Lil’ Kim.
"Why is it that when men sleep around they’re considered players but when women
sleep around they’re considered hoes?" Ludacris says. "It’s just putting that
1
19. question out there and it’s almost waiting for discussion and debate."
There’s no debate that men typically feel a sense of pride regarding their woman.
On the muscular, screw-accented "My Chick Bad," Ludacris boasts about his lady’s
physical attributes and her ability to bring the ruckus before passing the mic to
Nicki Minaj, who energetically trumpets her own super hero-like badness.
It’s one thing to be bad, and another to be naughty. Ludacris and longtime
collaborator Shawnna create an ultra erotic atmosphere on "Feeling Sexy." Played
out like an intense episode of phone sex, the rappers tag-team lines to one another
describing the sensuality racing through their minds. For Ludacris, it was the
thought that counts.
"The anticipation of sex may be close to or better than actually having sex at certain
times," he reveals. "You know why? As a man, what it takes to get us to a point is
really what gives us the rush that we need to feed our egos. When you actually do it
and are done with it, you’re actually wondering what’s next. You look for the rush
that got you to the point to want to do it in the first place. The actual act can be
good, but what’s in your mind and your ego telling you that you want to do it is
much greater at certain times than the actual act itself. That’s a drug. That is what
can drive you insane."
Indeed, the chase is often the most exhilarating portion of the conquest. The playful
"Gotta Man" features Ludacris and guest Flo-Rida letting the woman they’re
targeting know that they could care less if she’s in a relationship, engaged or
married. They simply have to have her. Once the woman is his, Ludacris would
surely invite her to his "Sex Room" and see "How Low" she could go. The former
unites him with R&B crooner Trey Songz for a sex tutorial, while the latter takes a
comical approach to watching a girl shaking what her momma gave her.
In fact, "How Low" showcases Ludacris’ dazzling rap skills, as he mixes and
matches complex flows and rhyme patterns with remarkable ease over a
hyperactive beat. "I have so many different sides of my personality and my artistry
and they all came out in that one record," he says. "It was extremely simple for me,
which lets me know that that’s me. It’s a fun record."
But Battle Of The Sexes also has a more serious side. The spare, guitar-accented,
Swizz Beatz-produced "Tell Me A Secret" with Ne-Yo invites women to release
their inhibitions and confide in Ludacris.
Of course, it’s a thin line between love and hate, and "Can’t Live Without You," a
smooth duet with Monica, could serve as the soundtrack to that truism. "It’s the
craziest thing," he says. "No scientist could ever completely make an understanding
of how the human mind works when you want to get rid of a woman but you want
2
20. to be with her at the same time. There’s no explanation that could ever describe it
better than that song can describe it."
Ludacris’ career can best be described as remarkable. He has sold more than 12
million albums domestically thanks to the blockbuster success of such singles as
"Stand Up," "Get Back," "Number One Spot" and "Money Maker," all of which
had imaginative videos that accented Ludacris’ far-reaching imagination and his
willingness to stretch the boundaries of what rap videos should look and feel like.
With an unrivaled match of lyrical acumen, wit and imagery, Ludacris has
solidified himself as one of music’s premier entertainers. Although he’s best known
for his infectious tunes, Ludacris has shown that he’s equally adept at writing
powerful songs with serious subject matter, including runaways on "Runaway
Love."
This versatility and artistic complexity enabled Ludacris to make a seamless
transition to acting. His acclaimed performances in film (Crash, Hustle & Flow) and
television (Law & Order: Special Victims Unit) have Hollywood and critics alike
buzzing about his increasingly impressive screen resume. The recently launched
Conjure cognac joins Ludacris’ Disturbing Tha Peace Records as yet another
successful venture of the business mogul. It’s not all strictly business for Ludacris,
though. Indeed, his philanthropic efforts rival his entertainment accomplishments.
He recently partnered with Crash writer-director Paul Haggis and the Artists for
Peace and Justice to help raise more than $4 million for Haitian relief efforts.
Ludacris has also raised more than $100,000 for Atlanta flood victims through his
The Ludacris Foundation and recently partnered with a local Atlanta automobile
dealer to give away 20 cars to people who have been adversely affected by the
recession.
Of course, it all starts with music for Ludacris. With his next album, Ludaversal,
already in the works, the media mogul has grand plans to expand his brand on an
increasingly global basis. But for now, though, Battle Of The Sexes stands as a
landmark release that should create lively debate given its groundbreaking nature.
"This has not been done before," Ludacris says. "There’s only two types of people
in this world and for thousands and thousands of years we have tried to understand
one another and we still don’t 100 percent understand each other."
Though Battle Of The Sexes does provide plenty of insight.
3
21.
22. BIO
First thing‟s first. The Black Eyed Peas are not breaking up. will.i.am, frontman and
producer behind the multi-platinum group, wants to get that out of the way right from the
start. “We‟re not going anywhere,” he says, by way of introducing his new solo album,
SONGS ABOUT GIRLS. “I made the choice in high school to be with a crew and that‟s
never going to change. It was just really important for me to try some things out on my
own, with my own artistry and imagination.”
Indeed. will.i.am has helped steer The Black Eyed Peas into one of the most popular
groups in music. They have sold 18 million albums worldwide, have won three Grammy
awards and have been nominated for 10 total. The group, though, is a partnership
amongst four people. “A will.i.am solo album is a different entity. It‟s not a Peas record.”
23. On his own, will.i.am has established himself as one of music‟s top producers. He has
collaborated on tracks with Justin Timberlake, John Legend, Kelis, Nas, The Game,
Mariah Carey, Whitney Houston, Michael Jackson, Sergio Mendes, Carlos Santana, The
Pussycat Dolls, Busta Rhymes and fellow Black Eyed Pea, Fergie. He has developed into
a highly revered, sought-after musician, songwriter and producer. So when it came time
to work on his solo material, will.i.am not only had a blank canvas on which to work, but
a palette of A-list talent to team up with.
But SONGS ABOUT GIRLS is not a cavalcade of other people‟s talents.
“I wanted to be my own man and do my own thing and really try out some ideas that
have been bubbling in my head.” “I didn‟t want to come out and say, „Hey, I‟m a
producer and here are all my friends,‟” he explains. “I wanted to be my own man and do
my own thing and really try out some ideas that have been bubbling in my head.”
Indeed, SONGS ABOUT GIRLS is a musically adventurous album that is solely from the
funky, eclectic brainchild of will.i.am taking inspiration from a range of sounds from
around the world. It is also a conceptual album, with a story rooted in will‟s own personal
evolution. While on the surface SONGS ABOUT GIRLS could be interpreted as an ode
to the female gender, it is actually an album inspired by a longtime personal romance.
“It‟s about one particular relationship that, reflecting on it, I was really sorry how it
ended up," will explains. "It was just me being a young dude making dumb decisions. But
I was just growing up into a man, learning how to juggle a career with a relationship."
SONGS ABOUT GIRLS follows the story of a burgeoning hip-hop producer who meets
and then falls in love with a girl. That producer gets led astray by the temptations of fame
and lust and ends up losing his girlfriend. In the process, he learns to appreciate what he
had. "The girl this is about knows who she is. It was a relationship that lasted for 7 years.
This is the person I was with when we first started The Black Eyed Peas when we were
broke. She took us to open mics; she worked at (influential hip-hop record store) Fat
Beats. She was a backpacker just like we were backpackers."
In many ways, the making of SONGS ABOUT GIRLS served as therapy for will. “It was
a way to get closure from something that had been lingering in my soul for many years,”
he says. “I've made a lot of mistakes in my life and hurt a lot of people I've loved. I have
no regrets, really, because I've learned from those mistakes but I'm sad I hurt these people
along."
Scoring that narrative is vibrant musical soundtrack that draws from a number of
different styles of music, and what will leap out first is how musically bold SONGS
ABOUT GIRLS is. It is not just a hip-hop album but takes influences from European club
sounds and house music, old-school soul and Brazilian Baile funk. It is a flurry of styles
that can only come from a vivid creative mind. “It‟s not what I can‟t do with The Black
Eyed Peas, it‟s what I haven‟t done with the Peas yet,” says will.i.am. “I‟ve hinted at
some of
24. these styles on Peas songs before but this takes it a little farther and opens up the
possibilities of what we‟ll be able to do in the future
“It's as if I was to score what's on a guy's mind.”Set to a clubby, electronic bounce and
with echoes of 8-bit video game sound effects, "I Got It From My Mama," the first
single, is a fun rumination on the subject of genetics, on how girls with certain attributes
can owe their spectacular assets to their mothers, will explains. “It's as if I was to score
what's on a guy's mind.”
"Get Your Money" is a minimalist dance song that would sound right at home in a New
York club circa 1978, with its Electro punk upbeat swing. "Donque" is an electroclash-
like club joint that features Snoop – the only big-name guest to grace SONGS ABOUT
GIRLS. "Listening to that song and those kinds of dance beats, you'd never expect Snoop
to be on it," says will. "I called him up and said that I was all inspired by a lot of what I
was hearing on the road in Europe and he felt me on it.”
will himself sings over a smooth, Carribean Tropical beat on "One More Chance,"
something he was inspired to do by two of his peers, Common and India Arie. "A couple
of years ago I was doing a show in Atlanta, just freestyling on the mic, and some of what
I was doing was half-rapping, half-singing," will remembers. "India Arie told me, 'you
know how to sing' but I didn't really believe her. I thought she was being funny. Then
Common told me I had a good ear for tune and tone. And it just gave me the confidence
to do a song like this."
That sort of adventurous spirit is what flows throughout SONGS ABOUT GIRLS. will
has previously released two compilations of production projects on British label BBE
Records but SONGS ABOUT GIRLS is the first effort outside of the Peas to really
harness all his creative energies. Indeed, the process of creating this album has re-ignited
a lot of his creative spirit. “It really made me aware of how much is possible musically,”
he says. will shot an accompanying movie for SONGS ABOUT GIRLS, set in Brazil. He
has plans to do anther solo album that will serve as that movie‟s soundtrack. And he will
soon go back into the studio with apl.de.ap, Taboo, and Fergie for the next Black Eyed
Peas album.
Says will: “It‟s really this incredible thing to create for a living and I‟m very appreciative
of that fact. I mean, how cool is that?”
25. MOVIES
2 Fast 2 Furious
Starring LUDACRIS, Paul Walker
& Vin Diesel
