Sponsorship Worksheet MW.

1. Event Management - Sponsorship Assignment
Student Name: Christopher S. Minke Ching
Selected Festival: Artistic Uprising
Read the instructions for this assignment on the FSO platform before completing this
template.
Company Research:
Refer to the instructions for the requirements of this section.
Research: Properlycited&referencedresearchtosupport eachcompanyisnecessary. A minimumof
three (3) per company isrequired.
Company #1: Monetary support from a large national brand with a headquarters or
regional office within 50 miles of the event site. AVOID: food, beverage or media related
businesses.
Name of the company and
location:
BART
What is the connection to the
festival that you selected?
The San Francisco Bay Area Rapid Transit District (BART) is
a heavy-rail public transit systemthat connects the San
Francisco Peninsula with communities in the East Bay and
South Bay.
What is the connection to the
target audience of the festival
that you selected?
For more than 45 years BART has provided fast, reliable
transportation to downtown offices, shopping centers,
tourist attractions, entertainment venues, universities and
other destinations for Bay Area residents and visitors alike.
What other events have they
supported locally or nationally?
Art + Soul, Asian Art Museum, Bay Area Book, Festival,
Berkeley Rep, Bike East Bay.
What is their reputation in the
news? Is there any news about
them that would impact the
impression of the target
audience positively or
negatively?
Ever since the pandemic BART’s reputation has shifted
downward due to a smaller number of services and people
to take from one destination to another. However, it’s
efficient, reliable, cost-effective, and community friendly.
List two competitors within the
same industry category that
you would explore as your
second and third options if
your #1 is unable to come on-
board.
Uber, Lyft
Company #2: Beverage Sponsor – Water, Sports Drink, Soft Drink, Flavored Water, etc.
Name of the company and
location:
Oakland Ale Trail. Oakland, CA.

2. Where do they distribute that
beverage locally?
The Oakland Ale Trail, developed by Visit Oakland in
collaboration with a variety of partners from Oakland’s
craft beer industry, celebrates the strength of the
Oakland’s craft beer community.
Which specific beverage would
be requested?
Beer.
What is the connection to the
festival that you selected?
Oakland’s brewers are rooted in the spirit of the city’s
earliest manufacturers, but this new breed of makers is
developing flavor and style combinations that are making
them stand out in the increasingly crowded world of
American craft beer.
What is the connection to the
target audience of the festival
that you selected?
Our target audience is between 30-40 and are more than
likely to have a beer or wine while at the festival. Many
breweries offer great outdoor seating options that include
parklets, heating lamps, and QR-code menus for
contactless ordering. If you prefer to sip-from-home, our
breweries also offer online ordering and pick-up as well.
What other events have they
supported locally or nationally?
Rockridge Rock-N-Stroll, Sunset Science: stargazing, food &
drinks, Local Love Summer Art Festival Supporting Bay Area
Artists.
What is their reputation in the
news? Is there any news about
them that would impact the
impression of the target
audience positively or
negatively?
Yes, there reputation impacts them greatly as they are
many positive impressions of why Oakland is the best place
to be in California.
List two competitors that you
would explore as your second
and third options if your #1 is
unable to come on-board.
Santa Cruz Ale Works, NorCal Ale Trail
Company #3: Media: A local publication orradio station
Name of the publication or
radio station?
Pandora. Pandora is headquartered in California.
If radio: What is the format of
the station? (ie. adult
contemporary, news talk)
American music streaming and automated music
recommendation operated by Sirius XM Satellite Radio that
is available in the United States.
If radio: Who is the listenership
of the station? (Who listens to
the station?)
The internet radio service powered by the Music Genome
Project.
If a publication: What is the
main focus of the publication?
(ie. daily news, the arts, local
college paper)

3. If a publication: What is the
frequency of the publication?
(ie. daily, weekly, quarterly,
semi-annually)
If a publication: Where is it
distributed? Who is the
readership? (Who reads the
publication?)
What is the connection to the
festival that you selected?
To enrich people's lives by enabling them to enjoy music
they know and discover music they'll love, anytime,
anywhere. People connect with music on a fundamentally
personal and deeply emotional level.
What is the connection to the
target audience of the festival
that you selected?
Pandora is the world's most powerful music discovery
platform. It is a place where artists find their fans and
listeners find music they love, and this organization aims to
create a world inspired through listening. Founded by
musicians, Pandora empowers artists with valuable data
and tools to help grow their careers and connect with their
fans.
What other events have they
supported locally?
Pride events, Girls in Wonderland, Dua Lipa concert,
Lollapalooza, Panorama.
What is their reputation in the
news? Is there any news about
them that would impact the
impression of the target
audience positively or
negatively?
Pandora is a great music discovery streaming service and
has helped consumers discover new upcoming artist as
well as their events via ads. Its application is greatly used in
Oakland, CA.
List two competitors within the
same media medium that you
would explore as your second
and third options if your #1
does not come on-board.
Alt 105.3, 107.7 The Bone
Company #4: Monetary support from a small local business with no more than two
locations in the area. AVOID: food, beverage or media related businesses, to include
restaurants.
Name of the company:
Company Description:
Location:
FLAX art & design
What is the connection to the
festival that you selected?
Supported by their renowned customer service, with
experienced staff to lend expert advice, the guests will find
everything need from paints and art surfaces, to drawing
supplies and studio needs.

4. What is the connection to the
target audience of the festival
that you selected?
Since this is art festival, the target audience might need
some art supplies that might come in handy is they need
additional materials for their craft. Thus, creates exposure
for the company.
What other events have they
supported locally?
Zen + the Art of Urban Sketching at 2 Marina Boulevard,
San Francisco, FLAX ART JAM anniversary event, November
2, Fort Mason Store
What is their reputation in the
news? Is there any news about
them that would impact the
impression of the target
audience positively or
negatively?
They have a 5-star rating from their service department
and their inventory. They are the leading local art supply
store in Oakland, CA.
List two other local businesses
that you would explore as your
second and third options if
your #1 does not come on-
board. (Remember – avoid F&B
and media)
ARCH Art Supplies, 14th Street Supply

5. References:
ARCH Art Supplies, C. S. (2021). About us. ARCH Art Supplies.
https://shop.archsupplies.com/pages/about-us.
14th Street, S. (2021). About us. 14th Street Supply. http://www.14thstreetsupply.com/locations.
BART, S. T. A. F. F. (2021). About. Bay Area Rapid Transit. https://www.bart.gov/about.
Bote, J. (2021, May 19). BART ranks dead last in service among big transit agencies. SFGATE.
https://www.sfgate.com/public-transportation/article/BART-rank-last-service-NYC-Metro-
WMATA-transit-16188213.php.
CUMULUS, M. (2021). San Francisco alternative music - KITS-FM: The New ALT 105.3 fm.
Audacy. https://www.audacy.com/alt1053.
FLAX, S. (2021). Workshops & Events. Learn More About Workshops & Events at Flax Art
Stores. https://flaxart.com/stores/workshops-events/.
Jordan, M. (2021, July 13). Compassion in Crisis: BART worker's quick THINKING, EMPATHY
help save a life. Bay Area Rapid Transit.
https://www.bart.gov/news/articles/2021/news20210713.
Pandora, S. (2021). About pandora. Pandora. https://www.pandora.com/about.
Pandora, S., Boogie, J., Shea, E., & Ben, P. (2016). Festivals. Pandora Blog.
https://blog.pandora.com/tag/festivals/.
Santa Cruz Ale Works, S. (2021). Home. Santa Cruz Ale Works.
http://www.santacruzaleworks.com/.
TripAdvisor, S. (2017). Flax art & Design (San Francisco) - 2021 all you need to know before
you go (with photos). Flax Art & Design. https://www.tripadvisor.com/Attraction_Review-
g60713-d532424-Reviews-Flax_Art_Design-San_Francisco_California.html.
VisitOakland, C. S. (2021). Oakland ale Trail & BREWERIES: PUBS & craft beer in Oakland.
& Breweries | Pubs & Craft Beer in Oakland.
https://www.visitoakland.com/restaurants/oakland-ale-trail/.
Yarbrough, B., & O'Rourke, T. (2016, August 12). Your guide to Northern California Craft Beer
Country. The Mercury News. https://www.mercurynews.com/2013/11/15/your-guide-to-
northern-california-craft-beer-country/.
ZIPPIA, S. (2021, July 8). Pandora careers & jobs. Zippia. https://www.zippia.com/pandora-
careers-8761/.