Possible futures

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Possible futures

  1. 1. Possible Futures Looking Ahead In Today's Music Industry
  2. 2.                    the current landscape <ul><li>  </li></ul>The distribution and production power of major labels has been marginalized by digital media.
  3. 3. the driving force <ul><ul><li>Local </li></ul></ul><ul><ul><li>Regional </li></ul></ul><ul><ul><li>National </li></ul></ul><ul><ul><li>International </li></ul></ul>
  4. 4. the equation <ul><li>Connect with Fans + Reason to Buy = $$$ </li></ul>Mike Masnick
  5. 5. the equation <ul><li>Connect with Fans + Reason to Buy = $$$ </li></ul>Mike Masnick <ul><ul><li>2007: Year Zero: I Am Trying To Believe </li></ul></ul><ul><ul><li>USB keys:  RIAA ordered take down </li></ul></ul><ul><ul><li>  Ghosts I-IV, The Slip </li></ul></ul><ul><ul><ul><li>Creative Commons license </li></ul></ul></ul><ul><ul><ul><li>Upselling  </li></ul></ul></ul><ul><ul><ul><ul><li>$75 &quot;Box Set&quot; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>$300 &quot;Ultra Deluxe Limited Edition Package&quot; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>2500 copies, personally signed by Trent </li></ul></ul></ul></ul><ul><ul><ul><li>Amazon MP3 top seller of 2008 </li></ul></ul></ul>
  6. 6. the equation  
  7. 7. the equation Mike Masnick Compete with Free + Return to Business <ul><li>No need for: </li></ul><ul><ul><ul><li>Collective Licensing </li></ul></ul></ul><ul><ul><ul><li>DRM </li></ul></ul></ul><ul><ul><ul><li>Lawsuits </li></ul></ul></ul>
  8. 8. licensing <ul><ul><li>Timing </li></ul></ul><ul><ul><ul><li>Increase your visibility  </li></ul></ul></ul><ul><ul><ul><li>Convergence  </li></ul></ul></ul><ul><ul><ul><li>Cheap </li></ul></ul></ul><ul><ul><ul><li>Producers want to be known for breaking bands </li></ul></ul></ul><ul><ul><li>Be prepared </li></ul></ul><ul><ul><ul><li>Know what supervisors want </li></ul></ul></ul><ul><ul><li>Build relationships </li></ul></ul><ul><ul><ul><li>Songpluggers </li></ul></ul></ul><ul><ul><ul><li>Independent licensing companies </li></ul></ul></ul>Source: Mike King
  9. 9. pretty lights <ul><li>  </li></ul>
  10. 10. pretty lights <ul><ul><li>Colorado </li></ul></ul><ul><ul><li>October 2006: Taking Up Your Precious Time </li></ul></ul><ul><ul><li>2008: Festival Circuit </li></ul></ul><ul><ul><ul><li>Bonnaroo, Rothbury, Camp Bisco </li></ul></ul></ul><ul><ul><li>Selling out venues </li></ul></ul><ul><ul><li>2009: 20,000 tracks/month on iTunes </li></ul></ul><ul><ul><li>Revenue: touring, merchandise, donations </li></ul></ul><ul><ul><li>800,000 downloads from website </li></ul></ul>
  11. 11. the infamous stringdusters <ul><li>  </li></ul>
  12. 12. the infamous stringdusters <ul><ul><li>Sugar Hill Records </li></ul></ul><ul><ul><li>Revenue: Touring </li></ul></ul><ul><ul><li>Bluegrass Festivals  </li></ul></ul><ul><ul><ul><li>Relationships with talent buyers </li></ul></ul></ul><ul><ul><li>Hard vs. Soft ticket sales </li></ul></ul><ul><ul><li>Management: The Artist Farm   </li></ul></ul><ul><ul><li>Consumer tastes </li></ul></ul><ul><ul><ul><li>Want physical copies  </li></ul></ul></ul>
  13. 13. festivals <ul><li>  </li></ul>
  14. 14. the festy <ul><ul><li>Columbus Day 2010 </li></ul></ul><ul><ul><li>Stringdusters, Artist Farm, Cerberus, Devil's Backbone </li></ul></ul><ul><ul><li>Different genres </li></ul></ul><ul><ul><li>Promoting Nelson County </li></ul></ul><ul><ul><li>Clean Concert Pledge </li></ul></ul><ul><ul><li>Radius Clause  </li></ul></ul><ul><ul><ul><li>Artists can't play in Charlottesville in 2010  </li></ul></ul></ul><ul><ul><ul><li>More $$$ </li></ul></ul></ul>
  15. 15. looking ahead <ul><ul><li>Master your craft </li></ul></ul><ul><ul><li>Be career oriented  </li></ul></ul><ul><ul><li>Know your audience </li></ul></ul><ul><ul><li>Innovate ways to connect with fans  </li></ul></ul><ul><ul><li>Encourage others to share </li></ul></ul><ul><ul><li>Always be creating  </li></ul></ul>

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