This was an assignment in my personal branding class to explore our future industry.

1. PERSONAL BRAND EXPLORATION
Mateo Gardella
Project & Portfolio I: Week 1
August 3, 2023

2. I am Mateo Gardella, born and raised in Monroe,
NY and then moved to Pearland, TX at 12 years
old. My journey has revolved around sports my
whole life as it has been my passion. My whole
life I have never been the smartest kid in school
or the best kid in sports, I have always been the
underdog. By being the underdog, most of my life
I have faced a lot of adversity in school, sports,
and life in general. I believe the adversity that I
have faced has helped shaped me into the person
I am today. Since my passion is in sports, my
ul
ti
mate goal is to work for a professional sports
team and to use my crea
ti
ve talents on the
content crea
ti
on team to help anyway that I can.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
•Team Photographer
•Social Media Manager
•Graphics Designer
BRAND ARCHETYPE - My brand
archetype is Hero. Through
storytelling and con
ti
nuous learning,
I inspire others, adapt to change, and
maintain a resilient, posi
ti
ve a
tti
tude,
all while striving for excellence and
growth in my professional journey.
Content Creation for Sports Marketing and Media
Picture Relevant
to Your Industry
Goes Here

4. Sports Marketing Professionals
TARGET AUDIENCE
Patricia Crespin
Outreach Plan:
• To di
ff
eren
ti
ate myself for others I will message her
about her being from New York and connect with her
that way because I am from New York as well.
• My method of communica
ti
on will be through
messaging on LinkedIn.
• I will follow up with Patricia a
ft
er I graduate at the end
of 2024 when I’m looking for jobs.
HR Manager at National Hockey
League (NHL)
Mike D’Amico
Outreach Plan:
• I will message Mike about his experience as a Scoring
System Manager at the NHL, and talk to him about
hockey.
• My method of communica
ti
on will be through
messaging on LinkedIn.
• I will follow up with Mike when I’m speci
fi
cally looking
for a job in hockey.
President, People & Culture
Consulting, Stratford Group
Fransisco W.
Outreach Plan:
• A
ft
er looking through Franciscos pro
fi
le, I am going to
message him about being a head coach in youth soccer
as a side gig because I want to do the same, but with
hockey.
• My method of communica
ti
on will be through
messaging on LinkedIn.
• I will follow up with Francisco whenever I am ready to
have a side gig as a youth hockey coach, and then I can
talk to him about how he got into the Sports marke
ti
ng
industry.
Director, HR and Organizational
Management at Tampa Bay Rays

5. GOALS
Short Term: (Immediately A
ft
er Gradua
ti
on, Nov. 2024)
•Secure an entry level job or internship.
‣ KPI: Submit a minimum of 10 job applica
ti
ons
per month from Nov. 2024-Jan. 2025, hoping
to get a job by then.
Mid Term: (2030)
•Progress to a more signi
fi
cant role in the industry,
while expanding my personal brand.
‣ KPI: Job Title and Responsibility Upgrade.
A
tt
ain a job
ti
tle that re
fl
ects increased
responsibility and in
fl
uence, EX: “Lead XYZ
Analyst” or “Lead XYZ Specialist” by the end of
2030.
Long Term: (2050)
•Reach a high ranking, well compensated posi
ti
on with
a highly recognized personal brand.
‣ KPI: Execu
ti
ve Posi
ti
on A
tt
ainment. Achieve a
an execu
ti
ve posi
ti
on, such as “Chief XYZ
O
ffi
cer” by the end of 2050.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Content Crea
ti
on
SOFT
HARD
Novice / Adept / Expert
Photography Novice / Adept / Expert
Ac
ti
ve Listening Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Digital Analy
ti
cs Novice / Adept / Expert
Time Management Novice / Adept / Expert
Coordina
ti
on Novice / Adept / Expert
SOFT
HARD

7. I help NHL franchises do Social Media
Marke
ti
ng by ac
ti
ng as employee for sole
purpose of building pro
fi
table rela
ti
onships
with fans.
PROMISE

8. CREDENTIALS
Work Experience:
•Busser at Grazia Italian Kitchen
• Server at Grace Pizza and Shakes
Education:
•Microso
ft
Word and PowerPoint
Cer
ti
fi
ca
ti
on, Microso
f
•Sports Marke
ti
ng and Media, B.S., Full Sail University (Exp. Nov. 2024)
•Adobe Por
tf
olio Cer
ti
fi
ca
ti
on
Leadership Roles:
•Captain of my hockey team for two years
•The head server at Grace Pizza and
Shakes before coming to Full Sail
Picture Relevant
to Your Industry
Goes Here
A B
M T SM ML I M AI LMSSI
bi cacd I ac dh HG c d T U M
G SS M ML
AC C C
M I M C c hLibiha IIg fLMhdMb ihIfM L dI IiaficIhbLgcdI geeece b M
MIL U MU I M DMI U U
A B
M T SM ML I M AI LMSSI
bi cacd I ac dh HG c d T U M
G SS M ML
AC C C
M I M C c hLibiha IIg fLMhdMb ihIfM L dI IiaficIhbLgcdI geeece b M
MIL U MU I M DMI U U

9. COMPETITION
Marcus Ribbon
Industry Experience:
• Avia
ti
on Electrician in the Navy
Education:
• Associates Degree
Leadership Experience:
• Shi
ft
Supervisor in the Navy
• Sec
ti
on leader in marching band
Skills and Proficiencies:
• Skill 1 Playing instruments - Self Claimed
• Skill 2 Mul
ti
media
fi
lming and edi
ti
ng - Self Claimed
• Skill 3 Fitness training - Self Claimed
Mateo Gardella
Overall Online Presence:
• Marcus has very li
tt
le connec
ti
ons on LinkedIn, banner
image is not customized, headshot is somewhat
professional, pro
fi
le is very basic, no published ar
ti
cles,
ac
ti
ve on Facebook, Twi
tt
er, and Instagram, LinkedIn
URL is not customized.
• Grade: Poor, 30 out of 100
Industry Experience:
• Server and busser at a restaurant
Education:
• High school diploma
• Gradua
ti
ng from Full Sail University Nov. 2024 with a
B.S. in Sports Marke
ti
ng and Media
Leadership Experience:
• Captain of my hockey team
• Head server at the restaurant
Skills and Proficiencies:
• Skill 1 Problem-Solver - Self Claimed
• Skill 2 Time Management - Self Claimed
• Skill 3 Responsibility - Self Claimed
Overall Online Presence:
• Very li
tt
le connec
ti
ons on LinkedIn. My banner image is
not customized, headshot is not done professionally, my
pro
fi
le is mostly basic, no published ar
ti
cles, ac
ti
ve on
Instagram, Twi
tt
er, Facebook, and TikTok, LinkedIn URL
is customized.
• Grade: Poor, 30 out of 100

10. COMPETITION
Mckenzie Nicho
Noteworthy Experience:
• Opera
ti
ons Specialist at Shockwave Solu
ti
ons
• Con
fi
dence Chair/Member at Kappa Delta Sorority
Mateo Gardella
Industry Experience:
• Digital Marke
ti
ng Manager
Education:
• UCF College of Business
Skills and Proficiencies:
• Skill 1 Customer Service - Self Claimed
• Skill 2 Graphic Design - Self Claimed
• Skill 3 Project Management - Self Claimed
Overall Online Presence:
• She has 500+ connec
ti
ons on LinkedIn, she has a
custom banner image, has a professional headshot,
pro
fi
le is detailed thoroughly, no published ar
ti
cles, she
is ac
ti
ve on Instagram and Facebook as well, LinkedIn
URL customized is customized.
• Grade: Poor, Average, or Superior?, 100 out of 100
Industry Experience:
• Server and busser at a restaurant
Education:
• High school diploma
• Gradua
ti
ng from Full Sail University Nov. 2024 with a BS
in Sports Marke
ti
ng and Media
Leadership Experience:
• Captain of my hockey team
• Head server at the restaurant
Skills and Proficiencies:
• Skill 1 Problem Solver - Self Claimed
• Skill 2 Time Management - Self Claimed
• Skill 3 Responsibility - Self Claimed
Overall Online Presence:
• Very li
tt
le connec
ti
ons on LinkedIn. My banner image is
not customized, headshot is not done professionally, my
pro
fi
le is mostly basic, no published ar
ti
cles, ac
ti
ve on
Instagram, Twi
tt
er, Facebook, and TikTok, LinkedIn URL
is not customized.
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For industry professionals who are looking to hire,
I provide a unique blend of a crea
ti
ve driven
mindset and as someone who loves working in
teams where everyone can bene
fi
t from each
other because by having a person like me on the
team I believe that I can connect well with others
and the content can get even more crea
ti
ve.
“SPORTS MEDIA STRATEGIST”

12. NETWORKING & MARKETING
Industry Events & Organizations
• Orlando Entrepreneur Link up
‣ August 27th, 2023 | Doubletree By Hilton Orlando
Airport 5555 Hazel
ti
ne Na
ti
onal Drive Orlando, FL
32812
• Orlando Magic 5k, 1 Mile & Kids’ Run Presented by AdventHealth
‣ February 4th, 2024 | Lake Eola Park 195 N Rosalind Ave,
Orlando, FL 32801
• Cheez-It Citrus Bowl
‣ January 1st, 2024 | Camping World Stadium, Anderson
St and Rio Grande Ave, Orlando, FL 32805
Digital Marketing
• Primary Content: I will cra
ft
engaging event highlights, behind-
the-scenes stories, and par
ti
cipant spotlights to capture the
event's energy and community feel.
• Primary Tools: I'll share visual updates and polls on Instagram
and Twi
tt
er, post event blogs and videos, and maintain a
consistent presence before, during, and a
ft
er each event.
• Website: My digital por
tf
olio will feature dedicated event
sec
ti
ons, showcasing highlights, photo galleries, and video
recaps, bolstering my brand presence online.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The mentor I will seek is an industry expert in Sports
Marke
ti
ng and Media. I want someone that has a lot of
experience in the
fi
eld, and has a lifestyle of constantly
wan
ti
ng to be be
tt
er and has an everyday rou
ti
ne.
December 2024.
Formal Education
• Sports Marke
ti
ng and Media B.S. degree at Full Sail
University by November 2024.
Technical Skills
• Digital Analy
ti
cs - Workshops, June 2024
• Graphic Design - Photoshop, August 2024
• Photography - Youth Sports, February 2024
Soft Skills
• Ac
ti
ve listening - Communica
ti
on Workshops, April 2024
• Coordina
ti
on - Coordinate Event Logis
ti
cs, February
2024
• Teamwork - Team Building Workshops, March 2024

14. Mateo Gardella
You know e
ff
ec
ti
ve teamwork in Sports
Marke
ti
ng can be a challenge? Well, what I do is
thrive in teamwork situa
ti
ons, and know how to bring
everyone together. In fact, when I was the captain of my hockey team, all of
my teammates were in disagreement about the line combina
ti
ons in prac
ti
ce,
and then I stepped in and explained the situa
ti
on on why it can work and
brought everyone together in agreement.
“

15. REFERENCES
Sports marketing & media bachelor’s degree. Full Sail
University. (n.d.-a). https://www.fullsail.edu/degrees/sports-
marketing-and-media-bachelor
Unsplash. (n.d.). Beautiful free images & pictures. Unsplash.
https://unsplash.com/
Sign up. LinkedIn. (n.d.). https://www.linkedin.com/feed/
O*Net online. O*NET OnLine. (n.d.). https://
www.onetonline.org/