MassTLC social media event with Erik Qualmann, Socialnomics


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9/27/11 Erik Qualmann, author of Socialnomics provided the keynote presentation for MassTLC's social media seminar "Tying Social to the Traditional to Deliver leads and results" .

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  • The Pope isn’t the symbol of progress yet he’s on Facebook, YouTube, Apple iPhone, WikiCath
  • Socialnomics = Word of Mouth on Digital Steroids. Everything in time will be rated and reviewed whether it’s B2B, B2C, Government, Non-Profit, etc. World of Mouth
  • These capabilities are already here. We can see what are friends and peers like and don’t like.
  • Social Media touches every facet of the business. Just a 30 minute screenshot showing you how encompassing this is. You need to enable the entire company not just a select few.Only 1.4% of companies have their entire organization engaged. 54% block social media at the office
  • Keys to success.
  • No one buys Wheat Thins online; yet this didn’t stop them from getting engage within social media with their customers. Would have been easy for them to say “not for us” or “not our department”
  • Wheat Thins Video
  • Need to be careful of what you post and what you outsource
  • Same scenario as Chrysler but Red Cross turned a negative into a positive and raised more money when they took a misstep
  • Same scenario as Chrysler but Red Cross turned a negative into a positive and raised more money when they took a misstep
  • Red Cross has the entire organization engage so they could not only react quickly, but do it correctly.Same scenario as Chrysler but Red Cross turned a negative into a positive and raised more money when they took a misstep
  • Subway spoon example of effects on supply chain
  • There will be many more sessions this week that cover off the influence of eReaders, but many of you pinged me this week asking for my take on them, because they are part of the world of Socialnomics. Don’t make the same mistake as the music and tv industry – embrace the fact that many huge costs now go away. As a point of reference, it costs twice as much to print and send the NY Times that it does to send everyone a Kindle.Sometimes it takes time to figure out a business model – this was the case with radio before Proctor and Gamble came along with producing content in the form of soap operas. A new revenue stream could be that if an author is deciding on a restaurant or soda to put into a book they can go to a repository and be paid to place it there. Not everyone will opt-in for this, but it’s a possibility. Not a zero sum game: landlines haven’t gone away, dial-up is still around EarthLink services these customers. TV didn’t kill the movie industry – but it forced them to implement surround sound, color, 3-D. Compared to TV and Radio, you have faced this the longest. Books have always been passed along and you have competed with Libraries. Now it just might be more measurable and you may be able to make money on the pass along and determine who passes along the most books, etc. YouTube: Christian the Lion
  • Much of a companies future success will depend on their social media strategy and execution because it’s on the frontline with the client/customer/partner = lifeblood of the business
  • MassTLC social media event with Erik Qualmann, Socialnomics

    1. 1. @equalman<br />
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    6. 6. PR <br />SERVICE<br />SALES<br />CRISIS<br />RECRUIT<br />PRODUCT<br />
    7. 7. COMPANY <br />B U Y<br />SELL<br />REACT<br />LISTEN<br />INTERACT<br />INTERACT<br />LISTEN<br />REACT<br />CUSTOMER <br />SELL<br />Socialnomics: Social Media Escalator © Erik Qualman<br />
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    18. 18. eReaders/tablets<br /><ul><li>#1 Selling Amazon Product
    19. 19. Product Placement
    20. 20. eReader sales beat hardcover sales</li></li></ul><li>
    21. 21. ”Erik Qualman has written a brilliant book called Socialnomics, in it he suggests that to be successful in social media you need to listen first, sell second.” <br />-Forbes<br />“In Socialnomics, Qualman brilliantly prescribes that the key to social media success is doing rather than deliberating. This is a must read for anyone trying to leverage the social graph rather than be squashed by it.” <br />– Steve Kaufer, CEO, TripAdvisor <br />