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WOM power
- 10. 67% of the US economy was driven by referrals (McKinsey & Co, 2001)
- 11. 82% of new customers for SME come from Word of Mouth ( American Express Open, 2011)
- 13. 90% of online consumers trust recommendations from people they know, (Econsultancy, July 2009, Erik Qualman, Socialnomics)
- 18. 92% have more confidence in info found online than they do in anything from a sales clerk or other source (Wall Street Journal, Jan 2009)
- 19. 75% of people don’t believe that companies tell the truth in advertisements (Yankelovich)
- 25. Word of mouth marketing (people) is the world’s biggest media channel.