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social mediain sports 
for Europeanuniversities 
Veerle De Jaegher 
5th November 2014#ENASconference
Veerle De Jaegher 
socialmedia marketeer (coach & trainer) 
alsoorganisator of i-Training 
enthusiasticyoungentrepreneur j...
diversityin audiencetoday, but alsodifferencein socialmedia foreverycountry..
social media landscape
…
choosesome.. notall, notone! 
•notbynumberof users 
•bygoal, style& type of users 
•different medium, different toneof voi...
source: Catalyst (part of IMG)
createvaluablecontent 
•resources lists(e.g. : www.sportnext.nl, www.tyrsday.com, enas-sport.net/media-library/links) 
•so...
relatetotrendingtopics 
source: Sportsnetworker
making the most efficient social media marketing mix
monitor & measure 
•screening of postsbyothersaboutyou& relatedtopics 
•identifysuperfans 
•usetools tofacilitate
•determinepoints of measurement 
(KPI: KeyPerformance Indicator) 
source: EPM review
continuation 
•howtoextendcurrentaudience? 
•follow up of graduates 
•broadenaudience: partners, suppliers, investors, oth...
create an openWiFinetwork at your location! 
no restrictions on social media either..
easy to access& recognise
variety& originality 
•interview (textor video) 
•demo 
•article 
•anecdote 
•question 
•game 
•tips, advice 
•announcemen...
social media team 
internal: 
•from multiple divisions 
•with a social media policy (guidelines) 
•on a time-saving struct...
look around & collaborate 
external: 
such as 
a company thatprovidesa platform (offline + online) forsportsprofessionals,...
tips& trics
…forFacebook pages 
•eraseURL afterpreview is made in post 
•like& interacton otherpages in behalfof yourorganisation 
•be...
•duplicates or automated pages: merge / claim
…forFacebook event pages 
•post updates in Facebook events 
•paste URL intoticket box forevents 
•start invitingpeopleyour...
…forTwitter 
•uselists(e.g. professors or on topic) https://twitter.com/slk8500/lists/mediawijs/members 
•installa tweetwa...
…forFoursquare/Swarm
…forLinkedIn profile 
•bea leadingexample 
•createa customizedURL 
whichcanalsobeusedin yourmail signature 
•addtags totho...
…forLinkedIn company page 
•requestallemployees tolink tocorrect page 
•like= share 
•give= get (do notonlyaskforhelp), gi...
•write short messages & edit previews
http://youtu.be/icBHQmtkU80 
•use ‘LinkedIn for education’ tool: https://www.linkedin.com/edu
…forYouTube 
“YouTube has become a critical tool for young athletes looking to get attention from college coaches and recr...
act social 
be true 
there’s no hocus pocus
Q &A
goodluckwithyoursocialmedia !
thankyou! 
Veerle De Jaegher
social media in sports for European universities at Enas conference in Lille (France)
social media in sports for European universities at Enas conference in Lille (France)
social media in sports for European universities at Enas conference in Lille (France)
social media in sports for European universities at Enas conference in Lille (France)
social media in sports for European universities at Enas conference in Lille (France)
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social media in sports for European universities at Enas conference in Lille (France)

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Slides from my presentation about social media in sports for European universities at the 17th Conference of Enas, European Network for Academic Sport Services.
About a diverse social media landscape, efficiency in social media marketing and tips & trics for the most frequent mistakes in social media marketing for sports.

Published in: Social Media
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social media in sports for European universities at Enas conference in Lille (France)

  1. 1. social mediain sports for Europeanuniversities Veerle De Jaegher 5th November 2014#ENASconference
  2. 2. Veerle De Jaegher socialmedia marketeer (coach & trainer) alsoorganisator of i-Training enthusiasticyoungentrepreneur jong voka& JCI member @veerledejaegher
  3. 3. diversityin audiencetoday, but alsodifferencein socialmedia foreverycountry..
  4. 4. social media landscape
  5. 5.
  6. 6. choosesome.. notall, notone! •notbynumberof users •bygoal, style& type of users •different medium, different toneof voice •strategy: multiple purposes •map of content •mediaplan
  7. 7. source: Catalyst (part of IMG)
  8. 8. createvaluablecontent •resources lists(e.g. : www.sportnext.nl, www.tyrsday.com, enas-sport.net/media-library/links) •socialmedia reflex •social= dialogue! interactions! engage! •createaddedvalue, no pure promotional/commercial content!
  9. 9. relatetotrendingtopics source: Sportsnetworker
  10. 10. making the most efficient social media marketing mix
  11. 11. monitor & measure •screening of postsbyothersaboutyou& relatedtopics •identifysuperfans •usetools tofacilitate
  12. 12. •determinepoints of measurement (KPI: KeyPerformance Indicator) source: EPM review
  13. 13. continuation •howtoextendcurrentaudience? •follow up of graduates •broadenaudience: partners, suppliers, investors, otherschools, journalists, influentials, ... •internalnetwork: educate, inspire& involvethem •givea reasontokeep up withyoursocialmedia: win-win •keep themtrulyconnected
  14. 14. create an openWiFinetwork at your location! no restrictions on social media either..
  15. 15. easy to access& recognise
  16. 16. variety& originality •interview (textor video) •demo •article •anecdote •question •game •tips, advice •announcement •quote •…
  17. 17. social media team internal: •from multiple divisions •with a social media policy (guidelines) •on a time-saving structure •supported by ambassadors (teachers AND students, involve them!) •..
  18. 18. look around & collaborate external: such as a company thatprovidesa platform (offline + online) forsportsprofessionals, companies & organizationsin the sportsbusiness = a community (Benelux) tohelp themfindjobs, internships, createpartnerships, collaborateand growthe sportsbusiness
  19. 19. tips& trics
  20. 20. …forFacebook pages •eraseURL afterpreview is made in post •like& interacton otherpages in behalfof yourorganisation •beproactive: prepare10 worst case scenarios •organisephotoalbums as IRL •addcustomizedtabs withWoobox, Shortstack, .. and complete withtab image •track statisticstopayattention toEdgerank
  21. 21. •duplicates or automated pages: merge / claim
  22. 22. …forFacebook event pages •post updates in Facebook events •paste URL intoticket box forevents •start invitingpeopleyourself •usedifferent images foreveryevent:
  23. 23. …forTwitter •uselists(e.g. professors or on topic) https://twitter.com/slk8500/lists/mediawijs/members •installa tweetwall, especiallyat events •make sureyourbio is complete & correct •dontfollow inactiveaccounts or bots •force nottobefollowed, neithertobefollowedback •writeuniquecontent, no copy/paste fromFacebook but ratherbreakingnews& info
  24. 24. …forFoursquare/Swarm
  25. 25. …forLinkedIn profile •bea leadingexample •createa customizedURL whichcanalsobeusedin yourmail signature •addtags tothose3 links insteadof ‘company website’ & refertosignificant socialmedia •recognisablepicture (namesakes! e.g. Neil Rogers: 92 in UK only!)
  26. 26. …forLinkedIn company page •requestallemployees tolink tocorrect page •like= share •give= get (do notonlyaskforhelp), giveadvice, newsand a look behindthe scenes •determineyourtop distributorsby‘howyourank forprofile views’ feature •addfeaturedgroupon yourpage ifavailable •showcase page forsportssection?
  27. 27. •write short messages & edit previews
  28. 28. http://youtu.be/icBHQmtkU80 •use ‘LinkedIn for education’ tool: https://www.linkedin.com/edu
  29. 29. …forYouTube “YouTube has become a critical tool for young athletes looking to get attention from college coaches and recruiters” cfr. athleteswhogotrich& famouson YouTube: http://monetizepros.com/blog/2014/25- celebrities-who-got-rich-famous-on-youtube/
  30. 30. act social be true there’s no hocus pocus
  31. 31. Q &A
  32. 32. goodluckwithyoursocialmedia !
  33. 33. thankyou! Veerle De Jaegher

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