Fashion Marketing

1. Innovation/Creativity

2. Innovation/Creativity
Creativity is the ability to think and act in ways
that are new and novel. In our minds, there
are two kinds of creativity, innovation and
invention.
Innovation is thinking creatively about
something that already exists
"To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.“ -Albert
Einstein

4. What is Fashion?
• is a language which tells a story about the
person who wears it. “Clothes create a wordless
means of communication that we all understand,”
according to Katherine Hamnett, a top British
fashion designer.
• Fashion is big business. More people are
involved in the buying, selling and production of
clothing than any other business in the world.

5. Fashion Merchandising
Fashion merchandising involves
developing plans to make
products available.
Fashion Merchandising
is an area of the
fashion industry that
requires specialized
skills in everything
from marketing,
buying, sales and
management to
negotiation, customer
relations and creative
technologies.

6. Evolution of Fashion
any process of for
mation or growth;
development

7. Evolution
Aproduct of such development; something evolved
• 1900 to 1914 – The Belle Epoch
• The Edwardian Silhouette.
• Edwardian hairstyles.
• 1914 to 1939 – The Golden Age of French Haute Couture.
• The Flapper begins to evolve.
• Top 3 European women designers of the 20th century
• he 1930s – Recession fashion.
• 1930s Hairstyles – from waves to up-do’s
• World War Two – Ration Fashion.
• 1940s Hairstyles – Victory Rolls and Turbans and snoods
• The American Look.
• The Modern Age of Fashion – 1945 to 1980
• 1960’s London Style

8. 1900 to 1914 – The Belle Epoch

9. The Edwardian Silhouette.

10. Edwardian hairstyles.

11. 1914 to 1939 – The Golden Age of French
Haute Couture.

12. The Flapper begins to evolve.

13. Top 3 European women designers of the
20th century

14. Recession fashion

15. 1930s Hairstyles – from waves to up-do’s

16. Ration Fashion.

17. 1940s Hairstyles – Victory Rolls and
Turbans and snoods

18. The American Look.

19. The Modern Age of Fashion – 1945 to
1980

20. 1960’s London Style

21. Fashion forecasting
• A global career that focuses on upcoming trends.
• A fashion forecaster predicts the colors, fabrics, textures,
materials, prints, graphics, beauty/grooming, accessories,
footwear, street style, and other styles that will be
presented on the runway and in the stores for the
upcoming seasons.

22. There are two methods of forecasting
1. Qualitative
2. Quantitative research
The qualitative aspect is often called fashion forecasting while quantitative is called sales forecasting.

23. Visualization of every little changes in our
society is the first research to conduct.
• Fashion Curve ; trends are classified in duration and
penetration which are visualized by a curve, time is on the
horizontal axis, and consumer adoption is not the vertical
axis.
• Pendulum Swing; this refers to periodic movement of
fashion between extremes.
• Fashion Cycles; the idea that there exist cyclical patterns
in fashion that reoccur over time and are discernible, the
reoccurring patterns are called long wave phenomenon.

24. 7 Steps in Developing A Forecast
1. Identify the basic facts about pass trends and forecasts.
2. Determine the causes of change in the past.
3. Determine the difference between past forecasts and
actual behaviors.
4. Determine the factors likely to affect trends in the future.
5. Apply forecasting tools and techniques while paying
attention to issues of accuracy and reliability.
6. Follow the forecast continually to determine reasons for
significant deviations from expectations.
7. Revise the forecast when necessary.

25. Fashion Clothes
• Things you wear to cover your body and keep you warm,
to be comfortable, or for the way they make you look. --
Cambridge Dictionaries

26. 80s in Fashion 90s in Fashion
Millennium in Fashion 2010s in Fashion

27. Fashion Jewelries (Costume Jewelry)
is jewelry manufactured as ornamentation to
complement a particular fashionable costume or
garment as opposed to "real" (fine) jewelry which may
be regarded primarily as collectibles, keepsakes, or
investments.

28. Fashion Footwear
Footwear refers to garments worn on the feet, for
fashion, protection against the environment, and
adornment. Cultures have different customs regarding
footwear which include not using any in some situations.

29. Stuart Weitzman incredibly expensive pair, Ruby Stilettos
shoes have whole insole of red satin with 600 rubies
weighing nearly a pound each. The pair has been among
the top most expensive shoes in the world with price tag of
$1.6 million, has dreamy red look which is just amazing and
fabulous. (Mar 18, 2015)
The most expensive shoes

30. Fashion Eyewear
Eyewear consists of items and accessories worn on or over
the eyes, for fashion or adornment, protection against the
environment, and to improve or enhance visual acuity.

31. Fashion Hairstyle
• A style in which the hair is cut and arranged.

32. Short Inverted Bob Haircut
• Short haircuts are very
popular in 2016. They are
lovely in their stunning
styles. As for the short
inverted bob it’s a great
haircut for fine hair.
• Short layered cuts on the
back will gift the desired
volume and thickness.
• If you have thick hair then
your short inverted bob will
be more voluminous and
eye-catching.
2016 Hair Trends

33. 5 Minute Curly Hairstyle
• The lovely and flashy lazy curls on long hairstyles are
really fantastic.

34. The Classic Undercut
• A little more conservative, go for a classic undercut which still maintains
trimmed sides, but leaves the top not too long.
• The classic undercut is recommended for those who may be a little
apprehensive about this haircut because it is relatively simple and isn’t
too extreme.
• Styling the classic undercut is simple, and a bit of hair product will keep it
clean and polished.
The Best men's haircut in 2016

35. Fashion Cosmetics
• Cosmetics a product applied to the body, especially
the face, to improve its appearance.

36. Fashion Furniture
• Furniture is a large movable equipment, such as tables
and chairs, used to make a house, office, or other space
suitable for living or working.

37. The most expensive furniture in the world
The Badminton Chest – $36.7
million
No, this is not a simple cabinet where
you can stuff your badminton racquets
and shuttlecock in. The Badminton
Chest is actually named after the
Badminton House in Gloucestershire,
the seat of power of the Duke of
Beaufort. When the 3rd Duke of
Beaufort, Henry Somerset, was 19
years old, he commissioned to have
that cabinet built. The cabinet was so
intricate with amethyst quartz and
other stones that it took 30 experts six
years to complete the thing. The
descendants of Somerset have since
auctioned off the Badminton Chest.

38. Fashion Bags
• A container made of flexible material with an opening at
the top, used for carrying things.

39. Fashion Gadgets
• A small mechanical device or tool, especially an ingenious
or novel one

40. Fashion Pet Accessories

41. Music Genre
A music genre is a conventional category that identifies
some pieces of music as belonging to a shared tradition
or set of conventions.
Pop, Rhyme and Blues, Hip hop, Alternative Rock,
Reggae etc.
Fashion Music
Genre
a category of artistic composition, as in music or literature,
characterized by similarities in form, style, or subject matter.

42. Hip hop Outfit

43. Alternative Rock
Outfit

44. Reggae Outfits

45. Pop Art Outfit

46. Color of the year 2016
The Pantone Color Institute has announced its“ Pantone
Color of the Year” for 2016. For the first time, two colors,
Rose Quartz & Serenity, were chosen as the colors for
2016.