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Assignment 1 uniqlo ppt.

Strategic management presentation on UNIQLO business structure

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Assignment 1 uniqlo ppt.

  1. 1. 1/6/2015 1 GLOBAL STRATEGIC MANAGEMENT FOR HOSPITALITY AND TOURISM Alfian Thomas Nurul Farah Izzah Zailani Norhasimah Hamim Nurain Mohd Jais Norfadila Hamim
  2. 2. Background of UNIQLO 1/6/2015 2 UNIQLO – “Changing Clothes. Change The World” • An innovative brand from Japan. Self claimed that this is not a “brand that dictates a total lifestyle” • To them, clothes are items the individual choose to express a personal lifestyle. • All clothes are constantly refined to offer excellent quality, design and technology, at easily affordable prices.
  3. 3. Background of UNIQLO (M) UNIQLO (Malaysia) • Was established in June 2010 as a joint venture with the Malaysian apparel company DNP Clothing Sdn. Bhd. • The first store finally opened in Malaysia on 11th November 2010 and located in Bukit Bintang, the most vibrant commercial district in the city of Kuala Lumpur. 1/6/2015 3
  4. 4. Product Range UT Collection Various colors and designs based on world famous comic, anime, game heroes and characters. The significant ones are Mickey Mouse, Gundam and so on. Big silhouettes for the men and T-shirt dress and sleeveless design for the women. Size from S to XL. UJ Collection Regular Fit Straight with 3 main colors of men’s Jeans – Dark Blue, Black, and Blue Waist measurement ranged from 27 to 35 inches. Knit Legging Pant with 3 colors for women’s with skinny and slim fit cutting style. 1/6/2015 4
  5. 5. Product Range Fleece Collection for Men’s Micro Fleece – Various designs with rich patterns included spots, stripes, borders & checkers. Size S to XL. Reversible Fleece – There is wide range of colors choices for men’s reversible jacket – Size S to XL. Fleece Collection for Women’s Mouton Fleece – Comes with 4 natural colors; White, Beige, Dark Brown & Black. Size ranged from S to XL. Fluffy Fleece – Comes with 7 colors; White, Dark Blue, Purple, Brown, Red, Grey and Black. Size ranged from S to XL. 1/6/2015 5
  6. 6. UNIQLO Business Model 1/6/2015 6
  7. 7. UNIQLO Business Strategy Developing Products of Exceptionally High Quality Product Development Based on Customer Feedback Customer opinions and needs play a vital role in UNIQLO’s product development. The UNIQLO Customer Center receives approximately 70,000 comments from customers annually. Material Procurement from Around the World The UNIQLO Material Development Team is able to procure high- quality materials at low cost through direct negotiations with and bulk purchases from material manufacturer globally. Expert Technical Guidance at Factories Emphasizes Quality UNIQLO has a team of technical specialist, known as the TAKUMI Team, boasting many years of experience in the Japanese textile industry. 1/6/2015 7
  8. 8. UNIQLO Business Strategy UNIQLO International: Rapid Expansion Becoming the Top Brands in Asia 1/6/2015 8
  9. 9. UNIQLO Business Strategy 1/6/2015 9 HEATTECH
  10. 10. UNIQLO Business Strategy 1/6/2015 10 UNIQLO Takumi System Third-party monitoring organizations conduct inspections from an unbiased, independent perspective. In the textile industry, such organizations inspect the quality of the fibers and the products. The Kaken Test Center is one such entity in Japan. Dye-fastness tests are durability assessments specifically used for products that have been dyed. Formalin (formaldehyde) is sometimes used in small amounts as an anti- shrink and anti-crease softener when processing natural fibers. Formaldehyde has been specifically linked to rashes and other allergic reactions among people with particularly sensitive skin.
  11. 11. 1/6/2015 11 UNIQLO Business Strategy UNIQLO Takumi System
  12. 12. UNIQLO Strategic Target Audience Current Consumer’s Characteristic DEMOGRAPHIC PSYCHOGRAPHICS Age: 15 – 40 years old Gender: Male & Female Education: Secondary and above Occupation: Students to Working Adults Income Range: RM500 – RM4000 Geographic Location: Urban Area Perception: Recognize UNIQLO as top casual wear brand and believe that clothing is important element toward pleasant appearance. Motivation & Needs: Essential clothing that is affordable with high quality and yet pleasurable in fashion trends. Lifestyle: Casual, Modern and Constantly Changing 1/6/2015 12
  13. 13. UNIQLO Competitive Situation Market Place Current Condition of the Market Place • The market place of clothing and apparel Malaysia intensive competitive. • Bukit Bintang is considered as the biggest fashion market with several giant shopping centers that are vibrant and frequently visited. 1/6/2015 13
  14. 14. 1/6/2015 14 UNIQLO Competitive Situation Market Place Changes in Market • Strong competitions in the market are leading to more innovation and healthy growth of the industry. • Although lower price are resulted in competition, there are still concerns and risks of facing low quality production, bad shopping experience and poor customer services.
  15. 15. 1/6/2015 15 UNIQLO’s Competitors Direct Competitors ELEMENT Founded 1975 1981 Genre Casual Casual Year of Established in Malaysia 2000 2000 No. of stores in Malaysia 190 56 Similarities PDI provide range of casual wear clothing Apparel retailer which focuses on casual wear Strengths Well-known local brand, strongly established with recognizable brand, big amount of outlets Greatly expanded and high brand loyalty due to frequent promotions and sales. Weakness More to western fitting rather than eastern Asian Weak execution of online media
  16. 16. 1/6/2015 16 UNIQLO’s Competitors Indirect Competitors ELEMENT Founded 1975 1978 Genre Fast Fashion Fast Fashion Year of Established in Malaysia 2006 2007 No. of Stores in Malaysia 6 9 Differences More focused on fast fashion development More focused on high street fashion Strengths High productivity, only two weeks for a development and launching of new product Offered a number of collections designed by celebrities Weakness Zero advertising European cutting and size that not really suits Malaysian well
  17. 17. 1/6/2015 17 UNIQLO’s Brand Image Product Market Share 2014 2010
  18. 18. 1/6/2015 18 UNIQLO’s Notable Project Global Brand Ambassadors Novac Djokovic Djokovic was ranked World No. 1 by the Association of Tennis Professionals in 2011 Shingo Kunieda The superstar of wheelchair tennis in Paralympics Kei Nishikori Nishikori has shown outstanding tennis talent since his involvement as a Junior Player, the first Japanese and the youngest tennis player for such achievements Adam Scott He is the second ranked professional golfer in the world, as of January 2014
  19. 19. 1/6/2015 19 UNIQLO’s Notable Project UNIQLO Recycle
  20. 20. 1/6/2015 20 UNIQLO’s Notable Project UNIQLO Green Campaign
  21. 21. 1/6/2015 21 THANK YOU

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