1. CURRICULUM VITAE
Martin Evans
Personal Details
Surname Evans
Gender Male
First names Peter Martin
Residential area 31 Shelley Drive, Constantia Kloof, Gauteng
Identity number 6008075116084
Nationality South African
Equity Status White
Home language English
Other languages Afrikaans
Notice period Immediate
Contact Number 082 929 5101
Education Details
HIGH SCHOOL EDUCATION
School attended St Andrews College, Grahamstown
Qualification Matric
Year obtained 1977
TERTIARY EDUCATION
Institution University Of Cape Town
Qualification Studied for a BA LLB between 1981 and 1984
Year obtained Did not complete
COMPUTER SKILLS Word
Excel
PowerPoint
Telmar
Landmark (Television Inventory Management System)
Achievements and Awards
Member of Institute of Building Societies 1986
SABC Sales and Marketing Sales Manager of the Year 2007

2. Employment History
Employer Zee TV
Type of company Head of sales
Date October 2013 – September 2015
I was employed as a consultant to help re-structure the advertising revenue side of the
business to increase revenue sales for Zee TV. After evaluating the business I successfully
implemented the following:
• Revised Sales Policy and Rate Structure
• Developed successful Trade Marketing initiatives
• Employed a Marketing and Research consultant
• Introduced representation in the Cape Town Region
• Implemented an automated booking and CRM system (BMS)
• Revamped the rate card and website
• Implemented Sales tracking tools for the Sales Team
• Implemented a competitive Sales Commission scheme
Zee TV is currently a non rated channel and is therefore not on the radar when television is
planned. As Media Agencies plan on ratings I had to create compelling arguments for Agency
advertisers to invest on the channel. Prior to my joining, all the sales focus was on Agency
clients and the direct Indian clients were by and large neglected.
As ratings became critical for Agencies, many of their clients moved off Zee TV. I refocused
the marketing and sales efforts to address the direct Indian business. This has been
successful in maintaining advertising revenue on the Channel.
In February 2013 a new Channel, Zee World, was launchd on the DSTV platform (Channel
166). As a rated channel I was tasked to forecast ratings and launch advertising packages into
the market. The uptake has been exceptional in terms of advertising revenue if one compares
it to other channels launched on DSTV over the same period (6 months).
My responsibilities included:
• Creating new Sales Policy and Rate Structure Implementation of monthly
Advertising Packages ensuring that Zee World remains a very cost effective buy
• Introduction of Post Production Product Placement (active and passive) as a new
revenue stream
• Implementation of a Programme Sponsorship policy
• Weekly evaluation of ratings against key Target Markets
• Training of Sales Team in terms of Telmar and ratings
• Introduced freelance sales agents in KZN

3. Employer Self Employed
Type of company Consultant
Date October 2011 – September 2013
I was a consultant at Packing On Line, which was a contract packing business.
The services I provided were:
Sourcing new clients
Servicing existing clients
Develop client retention strategies
Implement improved reporting guidelines to streamline workflow
Report on competitor activity in terms of pricing and value added services offered
Develop client segmentation models
The contract packing industry is a very competitive and requires good client interaction and
relationships. Packing On Line also offers advice on packaging and pack design.
Employer SABC
Type of company Media Sales
Date January 1991 – June 2010
I started my career at the SABC as an Account Executive on the then TV1, 2, 3 and 4
stations. When these stations were collapsed at the end of 1991, I worked as an Account
Executive on CCV Television and then on SABC 1, 2 and 3.
In 1998, I was promoted to Client Service Manager. I interacted with the Marketing
Departments of the clients directly to influence them to increase their share of investment on
SABC Television.
This position required a lot of education of Marketers in terms of evaluating schedules that
were put before them by their Agencies for approval.
In 2000, I was promoted to Regional Sales Manager of Gauteng. I was responsible to
manage, train and incentivise the sales team that delivered 75% of the Television revenue.
In 2002 I was appointed as the Deal Manager for SABC Television Sales. This was a highly
analytical position which required extensive knowledge of clients buying trends and
investments. The information was obtained from sources such as Telmar, Ad Ex, MIW and the
internal data bases of the SABC which included TVMIS and Landmark.

4. I would then structure deals that not only met the client’s objectives, but also maximized the
ROI for the SABC by maximizing the yield on a limited supply of airtime. This position became
more critical when ICASA imposed restrictions on the amount of commercial airtime that could
be sold in various day parts. These presentations would be the backbone of client
negotiations with the SABC.
In 2006, I was promoted to the position of National Sales Manager. As the company had been
restructured, the role of the Deal Manager was incorporated into the National Sales Manager
portfolio. Hereunder are the key responsibilities of the National Sales Manager.
Position Held National Sales Manager Television Sales
Date 2006 - 2010
Key responsibilities
• Achievement of Classic Advertising and Programme
Sponsorship Revenue targets.
• Monthly reports on all aspects of the business including
opposition activities, revenue share by client, budget
achievement etc to be submitted to EXCO
• Setting of Individual, Regional and National budgets
• Data Base Management to ensure that all sales staff
have access to up to date information pertaining to
Brands, Clients and Agencies
• Overseeing management of the three Regions (JHB,
Cape Town and Durban)
• Negotiation of Deals to ensure Targets are met
• Increase revenue share for SABC TV
• Inventory Management
• Deal Management
• Developing tools and aids to ensure that the sales staff
are more effective in the field
• Pricing of inventory (Rate Setting)
• Developing innovations in terms of Deal Management,
Inventory management and packaging of airtime
• Maintaining good relationships with clients and Agencies
• Developing staff KPI’s
• Training of staff
• Incentivising of staff
• Motivation of staff
• 14 years in Management of which 8 years were in Senior
Management
• Knowledge of Landmark (TV inventory Management
system)
• Knowledge of Telmar
I was part of the task team that went to London to investigate the feasibility of introducing
Guaranteed Ratings and Station Average Pricing to the South African Media Industry.
Reason for leaving: To be discussed.

5. Employer The Star Newspaper
Type of company Media Sales
Position held Advertising Executive
Date February 1988 – January 1989
Key responsibilities
• Direct Retail Advertising - East Rand
• Cold Calling on clients
• Maintain and grow client base
• Grew East Rand to the best revenue generating Region
Employer Perm Building Society
Type of company Financial
Position held Assistant Branch Manager
Date August 1985 – January 1988
Key Responsibilities
• Profitability of the Branch
• Up selling Client Investments
• Training of Staff
• Management of Staff
Reason for Leaving No promotional prospects
Interests
Sailing –Cape to Uruguay 1985, Fireball World Championships 1997
Scuba Diving – PADI Instructor
Golf

6. Employer The Star Newspaper
Type of company Media Sales
Position held Advertising Executive
Date February 1988 – January 1989
Key responsibilities
• Direct Retail Advertising - East Rand
• Cold Calling on clients
• Maintain and grow client base
• Grew East Rand to the best revenue generating Region
Employer Perm Building Society
Type of company Financial
Position held Assistant Branch Manager
Date August 1985 – January 1988
Key Responsibilities
• Profitability of the Branch
• Up selling Client Investments
• Training of Staff
• Management of Staff
Reason for Leaving No promotional prospects
Interests
Sailing –Cape to Uruguay 1985, Fireball World Championships 1997
Scuba Diving – PADI Instructor
Golf