The Future is Female

1. Future
Katherine Wardlaw

2. About Future
Future is the store for the it-girl. She is an ambitious trendsetter who
aspires to change the world through her bold sense of style. Our
clothing is trendy, edgy, and affordable; the perfect middle ground
between H&M and Nasty Gal. From funky and stylish, to modern and
sleek, from a night out on the town, to a day on the go; Future has you
covered.

4. Target Market
Our merchandise is comprised of apparel, shoes, and accessories for
women ages 18-30. From the trendy art student to the hip career
woman, through our edgy and bold style, Future is here to challenge
the status quo of how women’s dress is typically perceived.

6. Store Image
Our store’s image encompasses a sleek, bold, and hip feel. When
people think of Future, they think affordable, fashion-forward clothing
with fun pops of color, textures, and prints. Our store’s image is
confidence boosting and makes our customers feel as if they can take
style risks and conquer whatever they set their mind to. Future is fun,
it’s hip, and it’s bold. Made for the women that are ready to step out of
the social norm and have some fashion fun.

8. The Future is Female
We drew inspiration for our store from the recent women’s marches. The theme
for our display, “The Future is Female,” inspires women to stand up and stand out.
To be brave and bold. The futuristic elements incorporated into the display include
stars, metallic, and glitter. We added a pop of pink to create a feminine feel and to
create visual interest. Our display’s ultimate goal is to create the vibe of a star-
filled galaxy of endless possibilities.

10. Elements and Principles of Design
Color-achromatic color scheme represented by the black and grey
articles of clothing with silver accents
Unity-created in our display through the cohesiveness of the black and
silver merchandise along with the black and silver props
Harmony-shown through the complementary elements of the stars,
glitter, and silver accents, which work together to create a unified
whole

11. Texture-seen in the display throughout the different fabrics including denim,
corduroy, mesh, and velvet. It is also demonstrated through our props, from the
smooth texture of the stars, the fine glitter sprinkled throughout the floor, and
the rigid texture of the disco balls.
Repetition-prevalent throughout the case due to the recurring design elements
like color and shape. The stars are not only seen hanging from the ceiling and
propped on the floor, they are also shown in many of the pieces of
merchandise.
Elements and Principles of Design

12. Our display utilizes a semi-realistic display setting. The essence of the
idea we are trying to convey is present, but it is up to the imagination
of the customers to finish the story for themselves. Because of the
futuristic design elements, our display setting could also be considered
slightly fantastical. Our display continues to present and promote
through our utilization of displaying related merchandise. Our
merchandise shares the same idea and theme, as well as colors.
Display Setting & Type of Display

13. 1. Backdrop fails due to weather
2. Statesboro has no inventory
3. Budget issues
4. Super stressed
5. Freezing toes
A long & bumpy road to the finish...

14. 1. Stars are cuter and exhibit our concept better
2. Open-mindedness was learned
3. Keep up the positivity
4. Deliriousness leads to a lot of laughs
5. Learned the true meaning of teamwork
but WE MADE IT!

15. 1. Extensive planning
2. Precise budgeting
3. Check availability of items
4. Bring snacks
For the Future...