A Collection of Advertisements (Created by Mrs. Brown's 4th Grade Class)

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Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.

Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.

The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.

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  • Hannah G
  • Alexis
  • Emily S
  • Robert
  • Hannah W
  • Julia
  • Isabel
  • David N
  • Casie
  • Avery
  • Li-Li
  • Nathan
  • Shay
  • Dalia
  • Julia
  • A Collection of Advertisements (Created by Mrs. Brown's 4th Grade Class)

    1. 1. By Mrs. Brown’s 4th GradersCreated in Technology Class with Ms. RothfeldMay 2013
    2. 2. Dear Viewer,The fourth graders and I would like to share with you one of our favorite projects of theschool year: student-created advertisements. The students began by viewing real print andonline advertisements, and explored the use of language, humor, photographs, anddesign, to gain insight on what makes certain advertising strategies successful. Studentsthen designed their own collection of ads for real and fictitious businesses and products.Each ad was created as a PowerPoint slide. Students developed skills increativity, design, and persuasion. They learned and practiced the effective use of text inheadlines, text boxes, speaking and thinking bubbles; text effects, Word Artstyles, position, and rotation; working with photos, picture effects, cropping, and othermodifications; layering objects; inserting and formatting shapes with outlines, fills, andtextures; selecting slide design themes; using dark on light and light on dark when workingwith text, graphics, and backgrounds; visual appeal and strategic placement and emphasis ofelements; and much more.The goals of the project were presented in the authentic context of students being “hired”for a summer internship at an advertising company. They were to prove their skills in the useof technology, creativity, and design in order to be considered for a full-time position.The following slide show displays what each student chose as his or her best work. Includedare an introduction and closing with a message from “Specialty Advertising,” the fictitiouscompany at which students were aiming to secure a job.Liat RothfeldK-4 Technology Teacher
    3. 3. To the 4th Graders in Mrs. Brown’sclass at Hillel DaySchool, Farmington Hills, Michigan
    4. 4.  After reviewing your submissions, we havereconsidered our offer. Originally, we had planned ononly accepting four of you for a full time job at ourcompany. However, we were not expecting the levelof talent and creativity that you showed in designingyour advertisements. We feel our company canbenefit from all of your skills intechnology, humor, design, and thinking outside thebox. We would like to offer each and every one ofyou a job at our company. With your help, SpecialtyAdvertising will reach new levels of success.Sincerely yours,L.R.Director, Specialty Advertising
    5. 5. Funny-games.bizMommy, arethey donedestroyingour homes?No, they arenot.Have you seen what we are doing to them? Donate moneyto Anacare and save them.Hannah G
    6. 6. Need a good doctor?bookscape.co.uk/imagesUGH, myback hurts!Where can Igo to get itfixed?Come to BLAST PAIN. No surgery, no drugs!Call (248) 879-1100STOP LIVING IN PAIN!!!!!BLAST PAIN!!!Alexis
    7. 7. Unleash the SPEED!Funnytreat.comBoy do Iwish forthat zebrato SLOWDOWN!LEAVE MEALONE, YOULIONESSYOU!!!!!!Emily S
    8. 8. Then call FRED’S FANS and experience coolness thatyou couldn’t get anywhere else!Robert
    9. 9. Come to……..Paradise Hotel!We like thehotel and sowill you!  It has allmyvacationneeds fora greatprice!Hannah W
    10. 10. Need a home?funnyphotos.net.auCallCurtisBuildingCompanyat555-9823Does anyonehave somemoney?Julia
    11. 11. STOP MONKEYING AROUND!cbox.cz/davidbraunsteinGet Safari Internet! Isabel
    12. 12. DO YOU NEED GLASSES?i44.photobucket.comYes sir. I don’twant to get hit.Ahhhhhhhhhhh!So come ondown toGEORGE’SGLASSESSHOP. They arereally cheap.David N
    13. 13. Don’t stand around waiting for Dad…BuyHUGGIESDIAPERS!248-686-8968CallNow!Casie
    14. 14. Get ready for the game!cbox.cz/davidbraunsteinCallTom’sSportsGearat1-800-768-9016.Avery
    15. 15. GOT BAD PAWS?bookscape.co.uk/imagesI really needsome snowshoes. And aHOT burrito.Oh forget it.There are nofood trucks inAntarctica!SAL’SSNOWDEPARTMENTSTORE.1-800-456-775#WINTERWONDERLANDLi-Li
    16. 16. This is way better than aferrari!bookscape.co.uk/imagesCall1-800-this–is-waybetter-than-a-ferrari!!!!!Nathan
    17. 17. Looking for a new home?funnyphotos.net.auYeah, this place iscold and wet.Hey mom! You know we canalways go to LookingForHomes.com. Theres greatoffers and walk ins arewelcome. Just go to RodentStreet and look for the address34529, or call 248-823-6233.Shay
    18. 18. Anything is possible!Funnytreat.comDalia
    19. 19. Need glasses?bookscape.co.uk/imagesWhere am Igoing!?I can’t see!DirectOptical:483-2261Julia

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