Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.