Digital Health And Wellness

•

14 likes•2,910 views

Martin Charlier

A talk I gave at Digital Health Professionals network sharing our views on Service Design and Health and Wellness.

Business Technology

| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 4
We help the world’s leading businesses create
great services through the power of design
LONDON • HELSINKI • BERLIN • MADRID • NEW YORK • STOCKHOLM • PARIS • SAN FRANCISCO • ISTANBUL

| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 5
We work with the world’s top brands

We help our clients in powerful transformations
PIVOT
“I SPEND MY LIFE
ON THIS APP.”
ACCELERATE
“CITIBANK'S TABLET APP
TRANSFORMS THE DIGITAL
BANKING EXPERIENCE”
DISRUPT
“YOU'VE REALLY PUSHED US TO
THINK DIFFERENT ABOUT MOBILE
PAYMENTS, AND THE DELIGHT YOU'VE
CREATED IN THIS WORK
ARE UNIQUE IN THIS CATEGORY”
iTunes App Store Review
from IsThis15Letters
— Forrester, 2012 — — Head of Product Division at Intuit —
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 10

Our engagements are unique, but we
use standard methods
Not all engagements include all phases, and methods are not fixed to
specific phases. Often methods are reinvented based on client needs
| DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 11
DISCOVER DESCRIBE DESIGN DEVELOP RELEASE

Slide 6 © Fjord 2012 | Confidential
Health and Wellness
How digital technology is transforming the Health and Wellness sector.
And how it affects digital service design.

Slide 7 © Fjord 2012 | Confidential
The digitally literate
turn into e-Patients

Slide 8 © Fjord 2012 | Confidential
Who needs doctors, anyway?

Slide 9 © Fjord 2012 | Confidential
Medical and consumer technology
merge together

Slide 10 © Fjord 2012 | Confidential
Quantification is moving from
sports to well-being

Slide 11 © Fjord 2012 | Confidential
The smartphone
turns into
a diagnostic tool
Measuring his
heart rate

Slide 12 © Fjord 2012 | Confidential
The aspiration

Slide 13 © Fjord 2012 | Confidential
The Doctor-Patient Gap
DOCTOR PATIENT

Slide 14 © Fjord 2012 | Confidential
“The patient is the most underused
resource in medicine.”
David deBronkart

Slide 15 © Fjord 2012 | Confidential
Patient generated data

Slide 16 © Fjord 2012 | Confidential
Technology + User Centred Design
• Poka-Yoke
(mistake proofing)
• Usability
• Ergonomics
• Human-Computer-
Interaction
• Communication

Slide 17 © Fjord 2012 | Confidential
This did not replace
the doctor.
Nor will this.

Slide 19 © Fjord 2012 | Confidential
What if...

Slide 20 © Fjord 2012 | Confidential
What if...

Slide 21 © Fjord 2012 | Confidential
FROM DOCTOR TO COACH
FROM PATIENT TO PLAYER

Slide 22 © Fjord 2012 | Confidential
DESIGNER-DOCTOR
COLLABORATION

Slide 23 © Fjord 2012 | Confidential
Paediatric Growth Chart

Slide 24 © Fjord 2012 | Confidential
Harvard Medical School

Slide 25 © Fjord 2012 | Confidential
The Numbers Challenge

Slide 26 © Fjord 2012 | Confidential
“Don’t confuse data
with information!”

Slide 27 © Fjord 2012 | Confidential
WISDOM
KNOWLEDGE
INFORMATION
Meaning from data
UNDERSTANDING
DATA
CONTEXT
understanding
relations
understanding
patterns
understanding
principles

Slide 28 © Fjord 2012 | Confidential
The element that
went missing

Slide 29 © Fjord 2012 | Confidential
Mechanised systems

Slide 30 © Fjord 2012 | Confidential
Don’t freak people out
Probably nothing 82%

Slide 31 © Fjord 2012 | Confidential
Adding
context
BEFORE
AFTER

Slide 32 © Fjord 2012 | Confidential
Adding
context
Test Name In Range Out of Range Reference Range Lab
CHOLESTEROL 211 125-209 mg/dL 63
BEFORE
AFTER

Slide 33 © Fjord 2012 | Confidential
Glorified pedometers

Slide 34 © Fjord 2012 | Confidential
From achieving to maintaining.

Slide 35 © Fjord 2012 | Confidential
Chart Fatigue
So What?

Slide 36 © Fjord 2012 | Confidential
Benefit VS Cost

Slide 37 © Fjord 2012 | Confidential
What if...

Slide 38 © Fjord 2012 | Confidential
The Behavioural Change
Challenge

Slide 39 © Fjord 2012 | Confidential
Learn from gaming
This is a leader board, you just don’t see
the names of the other players.

Slide 40 © Fjord 2012 | Confidential
Feedback Loop

Slide 41 © Fjord 2012 | Confidential
The power of habit

Slide 42 © Fjord 2012 | Confidential
Introducing new habits is complex
EDUCATIONENFORCEMENTENGAGEMENT

Slide 43 © Fjord 2012 | Confidential
What if...

Slide 44 © Fjord 2012 | Confidential
What if...

Slide 45 © Fjord 2012 | Confidential
What if...

Slide 46 © Fjord 2012 | Confidential
Summary
Doctor-Patient Gap
1. From doctor to coach
2. From patient to player
Numbers
1. Turn data into information
2. Beware too much automation
3. Chart Fatigue: Move beyond numbers
Behaviour Change
1. Create feedback loops
2. Build on top of habits

www.fjordnet.com@fjordnet martin.charlier@fjord.co.uk
THANKS
Martin Charlier
@marcharlier
Martin.Charlier@fjord.co.uk

Viewers also liked

Why prototype ? / なぜプロトタイプが必要か？

Shunsuke Kawai

Fjord Trends 2017 - Highlights

Kiran Kumar

Growing the Digital Business: Accenture Mobility Research 2015

Fjord

Fjord Service Design Academy: A business case for transformative services

Fjord

Fjord@MIPTV: Expanding Platforms, The Augmented City

Fjord

Now into its ninth year, Fjord’s annual Trends Report 2016 has arrived and, once again, we unveil what we believe to be the most significant technology and business developments emerging and describe how they will transform our world in the coming 12 months. Our Trends Report is the result of months of research, discussions and debate, pooling the collective experience at Fjord and Accenture Interactive and distilled into ten core ideas. We believe 2016 will be another defining year for digital and will bring even more transformation, disruption and delight to organizations and their audiences. In the report you can expect to discover more about big data etiquette, the rise of employee experience (EX) design, disappearing apps, the true power of wearables and nearables and much more. Check out the full Fjord Trends Report 2016 below, visit trends.fjordnet.com, and follow the conversation at #FjordTrends. Enjoy! See more at www.trends.fjordnet.com

Fjord Trends 2016

Fjord

The Love index

Fjord

Twelve months of research, 1000+ cups of coffee, and probably an entire forest worth of Post-its (don’t worry—we recycle). That’s what it took for us to compile our Trends 2017 report, which offers an in-depth look at the eight most important developments we believe will influence and impact design and innovation for business, government and society in the coming year. Visit trends.fjordnet.com for more.

Fjord Trends 2017

Fjord

Viewers also liked (8)

Why prototype ? / なぜプロトタイプが必要か？

Fjord Trends 2017 - Highlights

Growing the Digital Business: Accenture Mobility Research 2015

Fjord Service Design Academy: A business case for transformative services

Fjord@MIPTV: Expanding Platforms, The Augmented City

Fjord Trends 2016

The Love index

Fjord Trends 2017

Similar to Digital Health And Wellness

MLOVE living rethought

Fjord

Health & Wellness insight

Fjord

Tablet effect on media consumption

Fjord

Fjord @Webinale in Berlin - The dawning age of the mobile internet

Fjord

Connecting the Next Billion

Ashwin Rajan

Star Hiring Presentation 2012

Ajeesh Venugopalan

This is a presentation given by Tim Parcell (@freescribbles) and myself at the Big Design Conference in Addison TX on June 1st, 2012. For years, Art and Copy ruled the roost in the worlds of advertising and design. But as brand interactions shift from passive to active experiences, the way we connect to customers requires a new partnership. Sapientnitro believes that Brand Strategists and Experience Designers play an integral role in delivering the work that breaks through the noise. This new partnership is critical during the initial stages of client engagement (discovery, defining) through completion (designing, developing, deploying). Whether we’re redesigning lenscrafters.com or building interactive menu boards for Dunkin’ Donuts, a strong partnership between strategy and experience design is at the foundation of all our work.

Defining New Partnerships

Ezra Englebardt

Transform Indonesia's Next Generations 2013 [COPY]

Mahadiputra S

NBIA Presentation Greenstart 2012

Greenstart

Fjord @ Next 11: The System is the World

Fjord

Creating a fantastic mobile experience

X.commerce

BYODTrends, Challenges, Pitfalls and Tips

Axios Systems

Smarter Workplace of the Future

Stephan Beck

Advocate Consulting - Tangoe Summit Keynote Presentation 2012

Advocate Consulting

Insight into travel & transportation

Fjord

Learn how to maximize the value and return on portal deployment, and avoid the five most common (and problematic) problems, which can often mean the difference between a successful or failed intranet redevelopment project. Presented by Toby Ward and Chris Chambers, Prescient Digital Media. View the webinar video: http://www.prescientdigital.com/articles/view-5-common-portal-problems-and-their-solutions

5 Portal Problems and Their Solutions

Prescient Digital Media

Minidates otv-agile2012-final hr

drewz lin

Doing PRODUCTs in Large Organizations - Empower people: Create stable teams - Focus on value: Organizing around value - Flow, …flow faster!: Product development flow Habitualmente dentro del mundo Agile se identifican las "corrientes" de #noEstimates o #noProject como tendencias a futuro y que en algunos casos parecen irrealizables, sobre todo en grandes organizaciones. En la mayoría de las transformaciones en las que trabajamos a día de hoy, ya sea a nivel nacional o a mundial, venimos aplicando #noProjects dentro nuestros procesos de transformación. La ponencia consistiría en compartir experiencias y lecciones aprendidas cuando hemos trabajado para eliminar los proyectos en grandes empresas, poniendo el foco en las personas en lugar de los proyectos, y permitiendo tener equipos estables que crecen día a día gracias a este enfoque. Aunque pueda parecer un concepto muy teórico, #noProject puede ser una realidad si se crean los mecanismos necesarios dentro de las compañías y se dota a los equipos de herramientas para ser productivos y predecibles a largo plazo. Unai Roldán UST Global

Doing #noProjects in Large Organizations (Codemotion 2015)

Unai Roldán

Customer experience and marketing become one

Fjord

Daan Witteveen - The future of Media #ATSNL

IAB Netherlands

Similar to Digital Health And Wellness (20)

MLOVE living rethought

Health & Wellness insight

Tablet effect on media consumption

Fjord @Webinale in Berlin - The dawning age of the mobile internet

Connecting the Next Billion

Star Hiring Presentation 2012

Defining New Partnerships

Transform Indonesia's Next Generations 2013 [COPY]

NBIA Presentation Greenstart 2012

Fjord @ Next 11: The System is the World

Creating a fantastic mobile experience

BYODTrends, Challenges, Pitfalls and Tips

Smarter Workplace of the Future

Advocate Consulting - Tangoe Summit Keynote Presentation 2012

Insight into travel & transportation

5 Portal Problems and Their Solutions

Minidates otv-agile2012-final hr

Doing #noProjects in Large Organizations (Codemotion 2015)

Customer experience and marketing become one

Daan Witteveen - The future of Media #ATSNL

Recently uploaded

FEXLE, a premier Salesforce consulting partner, optimizes field service operations with Salesforce Field Service Lightning (FSL). Specializing in tailored solutions, FEXLE enhances workforce management, scheduling, and mobile connectivity. Seamlessly integrating FSL into existing Salesforce ecosystems, FEXLE enables real-time visibility, resource allocation, and exceptional customer experiences. Whether automating dispatch workflows or optimizing service routes, FEXLE ensures organizations maximize productivity and service outcomes.

FEXLE- Salesforce Field Service Lightning

FEXLE

Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria

milos639

Looking to unlock the full potential of your data? Check out EnFuse Solutions' comprehensive data management services! Their tailored solutions are designed to streamline operations, provide valuable insights, and drive growth for your business. Trust EnFuse to turn raw information into a strategic asset that propels your organization toward success: https://www.enfuse-solutions.com/services/data-management/

Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...

Rahul Bedi

The "Future of Trade 2024: Snapshot" report by DMCC explores the transformative changes and emerging trends in the global trade landscape. As the fifth edition of DMCC's biennial flagship report, it highlights how shifting political and economic alliances, technological advancements, and sustainability initiatives are reshaping trade dynamics. Key themes include the rise of regionalization due to geopolitical tensions, the reconfiguration of supply chains, the integration of AI, and the drive towards carbon net-zero. The report underscores the significance of adapting to new realities, such as the "chip war" between the US and China, and the pivotal role of AI and sustainability in driving trade efficiency and creating new market demands. It also addresses the strategic implications for businesses and policymakers, emphasizing the need for agility and foresight. Furthermore, the report delves into the drivers of change, such as geopolitical events, technological innovations, and environmental shifts, which are set to influence trade policies and consumer behavior. It offers insights from global experts and roundtables, providing strategic advice for navigating the complexities of modern trade. Ultimately, the "Future of Trade 2024: Snapshot" serves as a comprehensive guide for understanding the evolving trade environment, equipping stakeholders with the knowledge to make informed decisions and capitalize on emerging opportunities in a rapidly changing world.

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report

Dubai Multi Commodity Centre

How to refresh to be fit for the future world

Chris Skinner

Special Purpose Vehicle (Purpose, Formation & examples)

linciy03

Today, we see a slowly accelerating movement in business management towards coaching. Even the Harvard Business Review and McKinsey now acknowledge that coaching is the best approach to managing and growing employees. After decades of Agile, we also strongly understand that coaching is the preferred method of engagement at all organizational levels. There’s a wide variety of coaching options used in Agile today: GROW, OSKAR, ACL, STEPPA, etc. Let’s add a technique from Toyota, whose attitudes and methods are embedded in our Agile practices in many ways. It’s called Toyota Kata Coaching. And please don’t be fooled by its deceptive simplicity. I think it’s the best coaching method for Agile. Join this webinar to learn about Kata & see if you agree. Even if you don’t, think about the Kata as another coaching tool for your Scrum Master or Agile Coaching collection.

Toyota Kata Coaching for Agile Teams & Transformations

Stefan Wolpers

How Do Venture Capitalists Make Decisions by Harvard & Stanford Professors: Venture Capitalists (VCs) play a pivotal role in shaping the future of innovation, funding groundbreaking startups that redefine industries. A comprehensive study led by Paul Gompers, along with esteemed colleagues from Harvard and Stanford, delves into the decision-making processes of VCs, offering unique insights into what drives their investment choices. Key Takeaways from the Study: 1) Management Over Market: VCs prioritize the management team's capabilities more than the business's market potential, highlighting the critical importance of strong leadership. 2) Strategic Deal Sourcing: Successful VCs rely heavily on their professional networks for deal sourcing, emphasizing the value of strong relationships and a solid reputation in the industry. 3) Value-Added Post-Investment: Beyond capital, VCs contribute significantly to startup success by providing strategic guidance, connecting with customers, and aiding in key hires.

How Do Venture Capitalists Make Decisions?

Alejandro Cremades

Equinox Gold Corporate Deck May 24th 2024

Equinox Gold Corp.

Engagement Rings vs Promise Rings | Detailed Guide

Charleston Alexander

Navigating the venture capital landscape can be daunting for startups. PitchBook’s guide to VC fundraising provides a roadmap filled with critical insights to help entrepreneurs from Silicon Valley to Tokyo secure the capital they need to transform their startups into market leaders. What the Guide Covers: 1) Stages of VC Funding: From seed to Series C and beyond, understand the typical progression startups follow and what is expected at each stage. 2) Evaluating Funding Needs: Determine whether your startup is ready for funding by assessing its current stage, from initial concept to scaling for market expansion. 3) Approaching Investors: Learn how to identify investors that align with your values, perfect your pitch, and effectively approach your target list. 4) Pros and Cons of Funding Types: A deep dive into the advantages and disadvantages of self-funding vs. external funding, helping you make informed decisions about the best path for your venture.

PitchBook’s Guide to VC Funding for Startups

Alejandro Cremades

HAL Financial Performance Analysis and Future Prospects

Rajesh Gupta

MichaelStarkes_UncutGemsProjectSummary.pdf

mstarkes24

Chapter 2ppt Entrepreneurship freshman course.pptx

tekalignpawulose09

Aspire Time & Life Leadership Workshop 2024

Dr Sam Collins

Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion

Alejandro Cremades

Blinkit, formerly known as Grofers, is a prominent player in the online grocery delivery industry in India. Founded in December 2013 by Albinder Dhindsa and Saurabh Kumar, Blinkit rebranded in 2021 to better reflect its mission of delivering groceries at a lightning-fast pace. The company is headquartered in Gurugram and operates across several major cities in India. Business Model: Blinkit operates on a hyperlocal delivery model, leveraging a network of dark stores—dedicated distribution centers not open to the public—to ensure quick and efficient delivery of groceries and daily essentials. Customers can place orders through the Blinkit app, which offers a user-friendly interface and a wide selection of products ranging from fresh produce and dairy to household items and personal care products.

Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx

Saksham Gupta

Building Moonshots In today's rapidly evolving world, many industries have experienced disruption or are on the cusp of one. While organisations often discuss the importance of innovation and disruption for growth, it's not uncommon to find ourselves defaulting to familiar patterns and maintaining the status quo. To thrive amidst this change, businesses of all sizes must adopt strategic foresight not as an option but as an essential strategy. Developing strategic foresight enables organizations to anticipate and proactively respond to future challenges, ensuring they remain adaptable and resilient in an ever-changing landscape. By moving beyond "business as usual" thinking and embracing innovative approaches, companies can position themselves for long-term success.

Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf

Innomantra

What is paper chromatography, principal, procedure,types, diagram, advantages...

srcw2322l101

Falcon Invoice Discounting Setup for Small Businesses

Falcon investment

Recently uploaded (20)

FEXLE- Salesforce Field Service Lightning

Sedex Members Ethical Trade Audit (SMETA) Measurement Criteria

Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...

Future of Trade 2024 - Decoupled and Reconfigured - Snapshot Report

How to refresh to be fit for the future world

Special Purpose Vehicle (Purpose, Formation & examples)

Toyota Kata Coaching for Agile Teams & Transformations

How Do Venture Capitalists Make Decisions?

Equinox Gold Corporate Deck May 24th 2024

Engagement Rings vs Promise Rings | Detailed Guide

PitchBook’s Guide to VC Funding for Startups

HAL Financial Performance Analysis and Future Prospects

MichaelStarkes_UncutGemsProjectSummary.pdf

Chapter 2ppt Entrepreneurship freshman course.pptx

Aspire Time & Life Leadership Workshop 2024

Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion

Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx

Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf

What is paper chromatography, principal, procedure,types, diagram, advantages...

Falcon Invoice Discounting Setup for Small Businesses

Digital Health And Wellness

2. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 4 We help the world’s leading businesses create great services through the power of design LONDON • HELSINKI • BERLIN • MADRID • NEW YORK • STOCKHOLM • PARIS • SAN FRANCISCO • ISTANBUL

3. | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 5 We work with the world’s top brands

4. We help our clients in powerful transformations PIVOT “I SPEND MY LIFE ON THIS APP.” ACCELERATE “CITIBANK'S TABLET APP TRANSFORMS THE DIGITAL BANKING EXPERIENCE” DISRUPT “YOU'VE REALLY PUSHED US TO THINK DIFFERENT ABOUT MOBILE PAYMENTS, AND THE DELIGHT YOU'VE CREATED IN THIS WORK ARE UNIQUE IN THIS CATEGORY” iTunes App Store Review from IsThis15Letters — Forrester, 2012 — — Head of Product Division at Intuit — | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 10

5. Our engagements are unique, but we use standard methods Not all engagements include all phases, and methods are not fixed to specific phases. Often methods are reinvented based on client needs | DESIGN AND INNOVATION FROM ACCENTURE INTERACTIVE | © FJORD 2013. CONFIDENTIAL Page 11 DISCOVER DESCRIBE DESIGN DEVELOP RELEASE

6. Slide 6 © Fjord 2012 | Confidential Health and Wellness How digital technology is transforming the Health and Wellness sector. And how it affects digital service design.

16. Slide 16 © Fjord 2012 | Confidential Technology + User Centred Design • Poka-Yoke (mistake proofing) • Usability • Ergonomics • Human-Computer- Interaction • Communication

27. Slide 27 © Fjord 2012 | Confidential WISDOM KNOWLEDGE INFORMATION Meaning from data UNDERSTANDING DATA CONTEXT understanding relations understanding patterns understanding principles

32. Slide 32 © Fjord 2012 | Confidential Adding context Test Name In Range Out of Range Reference Range Lab CHOLESTEROL 211 125-209 mg/dL 63 BEFORE AFTER

39. Slide 39 © Fjord 2012 | Confidential Learn from gaming This is a leader board, you just don’t see the names of the other players.

46. Slide 46 © Fjord 2012 | Confidential Summary Doctor-Patient Gap 1. From doctor to coach 2. From patient to player Numbers 1. Turn data into information 2. Beware too much automation 3. Chart Fatigue: Move beyond numbers Behaviour Change 1. Create feedback loops 2. Build on top of habits

47. www.fjordnet.com@fjordnet martin.charlier@fjord.co.uk THANKS Martin Charlier @marcharlier Martin.Charlier@fjord.co.uk

Digital Health And Wellness

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (8)

Similar to Digital Health And Wellness

Similar to Digital Health And Wellness (20)

Recently uploaded

Recently uploaded (20)

Digital Health And Wellness