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Daan Witteveen - The future of Media #ATSNL
- 1. THE FUTURE OF MEDIA
and the possible consequences for the
media industry and online advertising.
Amsterdam
- 2. DISCLAIMER
Predictions are based on input from subject matter experts from Deloitte and industry, Deloitte research
and secondary research
Deloitte cannot predict the future (unfortunately)
Whatever we communicate about the future is intended for discussion purposes; it is a point of view.
Any conclusions, actions or decisions you want to take based on what we say here is your own
responsibility
1 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 4. This is a story about two famous people...
Abraham Maslow Gordon Moore
(1908 - 1970) (1929 -)
3 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 5. DRAFT
2012 is very different from 1943
Maslow - 1943 2012
Self
Internet /
actualization
Mobile Phone
Esteem
Shelter
Belonging
Safety
Food / Water
Physiological
4 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 6. Today, we have a new pyramid of human needs...
TV
Newspaper
PC/
Internet Books
Mobile Radio
5 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 7. Smartphones colonized half the American market in under ten years
Years to penetration of US household
0 10 20 30 40 50 60 70 80
0-50%
Smartphone
51-80%
Radio
VCR
Internet
Color TV
Microwave
Cellphone
Refrigerator
Home computer
Electric power
Automobile
Clothes dryer
Air conditioning
Clothes washer
Stove
Dish washer
Telephone
6 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 8. While some believe that we have seen the end of Moore’s law
7 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 9. Today’s Moore’s Law constantly improves consumer technology’s value for
money
8 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 10. Consumer tech demand defies the economic headwinds
9 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 11. It takes two to tablet: the rise of the multi-tablet owner
10 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 12. One million apps and little to download
11 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 13. All aboard for the catch-up commuter
12 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 17. Can a bartender ever guess what you want to drink?
16 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 19. A “brand” new day for online ads
18 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 21. Time spend versus Share of advertising spend (2011)
20 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 23. Power Ratio
22 THE FUTURE OF MEDIA © 2012 Deloitte The Netherlands
- 25. Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms,
each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of
Deloitte Touche Tohmatsu Limited and its member firms.
Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally
connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients
succeed wherever they operate. Deloitte's approximately 170,000 professionals are committed to becoming the standard of excellence.
This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities
(collectively, the “Deloitte Network”) is, by means of this publication, rendering professional advice or services. Before making any decision or
taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte
Network shall be responsible for any loss whatsoever sustained by any person who relies on this publication.
24 © 2012 Deloitte The Netherlands
