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Technology as an Enabler
                        David Scholtz
Presentation for Entrepreneur Country: Profit with Technology
                      http://bit.ly/pKylF2
                            @dordje
                   www.davidscholtz.com
"Technology alone is not enough"
       Watch Apple iPad ad here
Technology Enablement




 Technology Enablement is the application of
 technology to a product, service or business
concept creating value by making the process
   better, easier or cheaper for the end user
Technology for whose sake?
When technology fails
Coburn’s formula
Technology needs to meet
       two criteria

  1 - it has to address a
          problem

2 - that problem has to be
   more painful than the
perceived pain of adopting
    the new technology
Technology for the end user's sake
Technology is an evolution
3 Point Check List


• Is it a solution fixing a problem?

• Does it replace an existing behaviour?

• Can your mother explain the benefits?
Feedback always
   welcome
         @dordje
   www.davidscholtz.com

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Technology as an enabler