1) Technology enablement is applying technology to products, services, or business concepts to create value by making processes better, easier, or cheaper for end users. 2) For technology to be successful, it must address an existing problem that is more painful for users than adopting the new technology, according to Coburn's formula. 3) When developing new technologies, they should solve problems for end users in a way that replaces existing behaviors and provides benefits that can be easily explained.