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1. Off Page SEO Techniques
What isSEO?
SearchEngine Optimization(SEO) helpsyourwebsite torankhigherinSERPpage.Andthere are two
majorcomponentswhenitcomestoSEO – i) on page SEO ii) off page SEO.Both of these techniques
togetherwill helpyourwebsiterankbetterinSERPpage.
On Page SEO – On page SEO referstohow we create our website by makingiteasyforthe userto
navigate through differentpages andif we are givingall the requiredinformationforourpostslike the
headings, titles,description,alttextforimages etc.
Off Page SEO – Off page SEO takesplace outside the website.Andthere are several techniquesand
strategiesthatyoucan use to make you website visible ontopof the SERP page.Sohere a few and most
effectivewaysyoucanuse that will helpyourwebsite rankhigher –
1. Blog Commenting– This isone of the easiestwaysyoucanbuildan audience.Follow different
blogsand leave thoughtful commentsontheirposts.Thishelpsthe editorof the blogto notice
youand may be evenotherreadersmightnotice yourcommentandvisityourblog.
2. Article Submission– If youhave a waywithwords thenlookno furtherandgo submityour
articlesonsome article submissionplatforms.A few of the famousarticle submissionwebsites
are Ezine articles,GoArticles,eHow etc. Thishelpsotherpeople torecognizeyouandfollowyou
back.
3. Directory Submission– NowI’m notgoingto debate if directorysubmissionisdeadornot, but I
wantto say that as longas you are doingit the rightway,it can helpyourwebsite insome way
or the other.So, selectthe directorywebsitesverycarefullyandif youwantto poston any niche
directorythengoaheadand do it. All youneedto dois submita URL of yourwebsite underthe
rightcategory listedonthe directorywebsite.
4. Document Submission– As the name suggests,documentsubmissionisall aboutsubmitting
your documentslike PDF,Word,PowerPointetc.toany documentsharingwebsite.
5. Social Bookmarking – It isa veryeffective waytopromote yoursite usingsocial bookmarking.
Simplysubmityourwebsite orpage toany of these sitesand youcan see thatit generates
prettygoodtraffic.
6. Image Submission– You probablyknow bynow how effective photosharing/image submission
is.You can use websiteslikeFlickr,Picasa,Tumblr,Instagrametc.toshare pictures andgenerate
trafficto promote yourbusiness.
7. VideoSubmission– Anothergreatwayto promote yourwebsite isbycreatingvideos. YouTube,
Vimeo,Dailymotion,Huluetc.are justsome of the famouswebsitesthatcanhelpyoubuild
great trafficforyour brand/website.
8. Forum Posting– These daysyoucan findforumseverywhere.Lookupforforumsonline and
follow atopicor communityandbe active and share your thoughts.Inthiswayyou are not only
exchanginginformationbutalsobuildingrelationshipswithotherbloggers.
9. Web2.0 websites– These websitesstillprovidegreatresultsintermsof traffic.Itwill be the
perfectplace topost yourarticleswhere youcaninterlinkrelevantarticlesandalsochange the
URLs, images,videosandalot of otherthings.

2. 10. QR code – QR codesare veryuseful especiallyintraditional marketingasthishelpsthe userto
access the data byjust scanningthe code fromany newspaperormagazine.Itisalsoan offline
marketingtechnique.
11. Profile Creation– Profile creationisall aboutcreatingprofiles.Make sure toprovide necessary
informationlikewebsiteURL,Name,Social profilesetc.Profile creationwebsitesare of high
authoritywhichmeansGoogle considersthese websitesashighlytrustedonessohavinga
profile inanyof these websitescanhelpyourwebsite rankhigher.
12. Infographic Submission– If you are a verybusypersonwhowantsinformationquicklyand save
a ton of time,infographicshave foundtheirwaytoplease suchusers.Infographicsare
images/visual graphics depictinginformationaboutthe product. Theyare very short,crispand
to the point.
13. Google my business– ThisSEO technique mightbe reallyhelpful.Youcansimplyheadoverto
Google Maps and go the particularlocation of the business andsimplyrate andcomment. That’s
all youdo. Whenotherpeople searchforanyrelevantkeywords,theycanuse the existing
reviewsasa guide. Thistechniqueisveryusefulforbusinessesthathave a physical address.
14. Guestblogging– A lot of websiteswelcome otherbloggerstowrite postsforthem.Inguest
blogging,youneedtowrite articlesforotherwebsitesandyougeta linkfromthem.
15. Classifiedssubmission–There are variousclassifiedswebsiteslikeCraigslist,OLXetc.where you
can post yourad about yourproduct or service forfree andthishelpstogenerate leadsforyour
business.
16. Businessreviews – Websiteslike Yelphelpthe usertogatherinformationbasedonthe reviews
on the website forthatparticularbrandor service.So,these websitesalsohelpinbuildinga
brand name and drive traffic.
17. Q&A – Just like forumposting,Q&A websitesare popular. Youcan answervariousquestionsand
alsoask questions.
These are justfewof the mosteffective off page SEOtechniques.Byapplyingsome of the above
techniquescanhelpyourwebsiterankhigherinSERPpage and thusdrive more trafficto yourwebsite.