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Wordpress #3 : content strategie

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Wordpress #3 : content strategie

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Wordpress #3 : content strategie

  1. 1. Wordpress : Content strategie
  2. 2. 1. Veille & curation
  3. 3. Curation ? Content curation is the process of collecting, organizing and displaying information relevant to a particular topic or area of interest. Services or people that implement content curation are called curators. Curation services can be used by businesses as well as end users. Source : http://en.wikipedia.org
  4. 4. Trouver du contenu
  5. 5. Organiser l’information
  6. 6. 2. Création
  7. 7. Planifier https://wordpress.org/plugins/editorial-calendar/ Regularity Is Key
  8. 8. Focus http://e.ggtimer.com https://coffitivity.com http://selfcontrolapp.com / http://getcoldturkey.com
  9. 9. Illustrer http://www.sitebuilderreport.com/stock-up http://www.pexels.com http://www.designerspics.com http://startupstockphotos.com
  10. 10. 2. Diffusion
  11. 11. Réseaux sociaux & communauté
  12. 12. Réseaux sociaux & publication
  13. 13. Plugins Wordpress https://wordpress.org/plugins/pinterest-pin-it-button-for-images/ http://coschedule.com/click-to-tweet http://mytweetlinks.com
  14. 14. 3. Automatisation
  15. 15. API ? Web APIs are the defined interfaces through which interactions happen between an enterprise and applications that use its assets.An API approach is an architectural approach that revolves around providing programmable interfaces to a set of services to different applications serving different types of consumers. Source : http://en.wikipedia.org
  16. 16. Web Automation
  17. 17. Easy Web Automation
  18. 18. 4. SEO
  19. 19. SEO ? Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results. Source : http://en.wikipedia.org
  20. 20. The Wordpres Plugin https://wordpress.org/plugins/wordpress-seo/
  21. 21. Optimisation http://www.browseo.net http://www.copyscape.com https://developers.google.com/speed/pagespeed/insights/
  22. 22. 5. Analyse
  23. 23. Mesurer une audience
  24. 24. 3. Mise en pratique
  25. 25. Exercice : Pop Culture (1) Mettre en place un plugin pour faciliter le partage sur un réseau social pertinent pour la cible Mettre en place le plugin « WordPress SEO byYoast » Mettre en place un service d’analyse d’audience
  26. 26. Exercice : Pop Culture (2) Créer une présentation de 5mn pour présenter votre blog. La présentation contiendra : une présentation du concept, de la cible, une démo.
  27. 27. Merci pour votre attention.

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