Search engine optimization and youtube google ads by narender singh sandhu lecture for Chamba Polytechnic College students and others it is small introduction for SEO and Google Ads

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2. INTRODUCTION TO
SEARCH ENGINE OPTIMIZATION (SEO)
AND
YOUTUBE ADS
Presented by
Narender Singh Sandhu
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3. INDEX
 SEO Introduction
 SEO TOOLS
 Analysis Tools or Web Services
 Get started with YouTube ads
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4. SEO
 Search Engine Optimization (SEO) refers to techniques
that help your website rank higher in organic (or “natural”)
search results, thus making your website more visible to
people who are looking for your product or service via
search engines.
 SEO is part of Search Engine Marketing (SEM), a term
used to describe all marketing strategies for search.
 SEM entails both organic and paid search. With paid
search, you can pay to list your website on a search engine
so that your website shows up when someone types in a
specific keyword or phrase. Organic and paid listings both
appear on the search engine, but they are displayed in
different locations on the page.
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5. APPROACH YOUR SEO STRATEGY
TWO TYPES - ON-PAGE SEO AND OFF-PAGE SEO.
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 On Page SEO - On-page SEO covers everything you can
control on each specific webpage and across your
website to make it easy for the search engines to find,
index, and understand the topical nature of your content
such as – Website Contents, URL Structure, Pictures,
Title Tags Meta Tags. Headline Tag (H1), Internal
Linking.
 Off Page SEO- covers all aspects of SEO that happen off
your website to garner quality inbound links. Let‟s dive
into on-page SEO first, and then we‟ll tackle off-page
SEO in the next section, contents such as Social Media
Link, Email Spread Link,

6. ANALYSIS TOOLS OR WEB SERVICES
 SEO Site Checkup- Aims to make search engine optimization
(SEO) easy. We provide simple, professional-quality SEO
analysis and critical SEO monitoring for websites.
www.seositecheckup.com
 Siteliner - Siteliner is a free service that lets you explore your
website, revealing key issues that affect your site's quality and
search engine rankings:-Duplicate Content, Broken Links, Page
Power, Reports etc. www.siteliner.com
 SEOquake - free plugin for your browser that provides you with
organic search data at the click of a button. Currently compatible
with Mozilla Firefox, Google Chrome and Opera, SEOquake can
provide parameters about the listings on a search engine results
page. Along with organic research data, SEOquake provides
other useful tools including an SEO Audit, Keyword Density
report, Internal/External Link analysis and even social metrics.
www.seoquake.com
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7.  SimilarWeb - Quite simply, to deliver the most
trusted, comprehensive, and detailed view of the
digital world, so our customers can outperform their
competition and win their markets.
www.similarweb.com
 Woorank - WooRank is a super fast, super easy-to-
use SEO audit and digital marketing tool. We look
at your site through Google’s eyes and generate an
instant audit of your site’s technical, on-page and
off-page SEO. Our simple, clear, actionable insights
will help you not only increase your search ranking
and website traffic, but also your audience
engagement and, ultimately, your conversion and
customer retention rates.
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8. GET STARTED WITH YOUTUBE ADS
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9. SELECT THE GOAL THAT WOULD MAKE THIS
CAMPAIGN SUCCESSFUL FOR YOU
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10.  Freedom of Expression
 We believe people should be able to speak freely, share
opinions, foster open dialogue, and that creative freedom
leads to new voices, formats and possibilities.
 Freedom of Information
 We believe everyone should have easy, open access to
information and that video is a powerful force for education,
building understanding, and documenting world events, big
and small.
 Freedom of Opportunity
 We believe everyone should have a chance to be discovered,
build a business and succeed on their own terms, and that
people—not gatekeepers—decide what’s popular.
 Freedom to Belong
 We believe everyone should be able to find communities of
support, break down barriers, transcend borders and come
together around shared interests and passions.
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11. HTTPS://ADS.GOOGLE.COM/
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12. SELECT YOUR YOUTUBE CHANNEL LINK AND
PASTE GOOGLE ADS
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13. ADD LOCATION ON MAP
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14. ALL CAMPAIGNS
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15. WATCH YOUR YOUTUBE VIDEO
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16. THANKS
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