Presentation following the lecture delivered at Restaurant Show Middle East, Dubai, April 15th, 2018 How to enhance your employability skills? – Personal branding 2.0 In the contemporary world, competences and skills are just the prerequisites for the employment: nowadays, much more is required to get the proper job. How to make your talent visible to the employers? How to get recognition, communicate the values and advantages, and become a brand within the professional community? What differentiates the good ones from the best ones in business? All these questions have clear answers. However, not all the people are aware that personal branding is vital for achieving high employability and market desirability.

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PERSONAL BRANDING 2.0
HOW TO ENHANCE YOUR EMPLOYABILITY SKILLS?
MARKO SELAKOVIĆ
Senior Manager – Institutional Development
S P Jain School of Global Management
VP IABC GCC Chapter

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WHAT IS IDENTITY?

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WHAT IS IDENTITY?
Identity is WHO AND WHAT WE REALLY ARE

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WHAT IS IDENTITY?

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WHAT IS IMAGE?
Image is HOW THE OTHERS PERCEIVE US

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WHAT DO WE WANT?

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CAN A HUMAN BE A BRAND?
YES INDEED!

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NO-NAME AND NO-FACE CANDIDATE
Do your best to avoid this

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WHO WE ARE?

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HOW TO GET NOTICED IN THE DIGITAL WORLD?
- Be different in demonstrating your skills
- Disrupt
- Make your knowledge and work visible
- Maintain personal reputation
- Develop your skills every day

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IDENTITY NOWADAYS
A COMBINATION OF ONLINE AND REAL-LIFE IDENTITIES
ONLINE IDENTITY REAL-LIFE IDENTITY
+

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HOW TO GET NOTICED IN THE DIGITAL WORLD?

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KEEP IN MIND TO BE
R I C H
RELEVANT INTERESTING COMPETENT HIGHLY ENGAGING
1 2 43

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SHOULD YOU HIRE THEM?

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DO NOT PRETEND YOU ARE SOMETHING DIFFERENT
THAN YOU REALLY ARE.
JUST GIVE TO THE WORLD THE BEST POSSIBLE VERSION
OF YOURSELF.
AND CHOOSE YOUR BATTLES.
marko.selakovic@spjain.org

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marko.selakovic@spjain.org