The document describes an advanced digital marketing course offered by www.digibliss.in. The course aims to help digital marketers stay up to date in an evolving online landscape with increasing channels. It covers key areas like search engine optimization, pay-per-click advertising, social media marketing, content marketing, analytics, and more. Modules are taught by industry experts and include hands-on learning and assistance with placements. The course fee is Rs. 30,000 with discounts available and can be paid online or offline.

1. THE MOST ADVANCED AND COMPREHENSIVE DIGITAL MARKETING COURSE.
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2. OBJECTIVE OF THE TRAINING
The world of digital marketing is getting more
complex with an increasing number of channels
(web, email, social, mobile), customers and prospects
are broken down into small communities in different
channels, for example, they move from Facebook to
smaller and intimate communities such as technologies
like WhatsApp, Vine, WeChat, snapchat and many
others). In short, the job of the digital marketers is
ever challenging.
I think that sometimes the focus is directed too much
towards the channels and the attention is given to see
what’s new out there and make sure we’re reaching
out to customers and prospects in all channels without
real objectives behind what we want to do with the
clients (does increase in followers = success? Does it
translate to revenue?).
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3. WHAT IS DIGITAL MARKETING
Digital marketing is an umbrella term for all of
your online marketing efforts. Businesses leverage
digital channels such as Google search, social
media, email, and their websites to connect with
their current and prospective customers.
The reality is, people spend twice as much time online
as they used to 12 years ago. And while we say it a
lot, the way people shop and buy really has changed,
meaning offline marketing isn’t as effective as it used
to be.
Marketing has always been about connecting with
your audience in the right place and at the right time.
Today, that means that you need to meet them where
they are already spending time: on the internet.
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4. TRAINING MODULES
DIGITAL MARKETING
OVERVIEW
SEARCH ENGINE
OPTIMIZATION
PPC ADVERTISING,
GOOGLE ADWORDS
SOCIAL MEDIA
MARKETING
LEAD GENERATION
FOR BUSINESS
WEBSITE PLANNING
& CREATION
MOBILE
MARKETING
E-MAIL
MARKETING
CONTENT
MARKETING
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5. GOOGLE
ANALYTICS
ONLINE DISPLAY
ADVERTISING
E-COMMERCE
MARKETING
AFFILIATE
MARKETING
MAKING MONEY VIA
ADSENCE & BLOGGING
ONLINE REPUTATION
MANAGEMENT
HOW TO GRAB
FREELANCING PROJECTS
CREATING INTERNET
MARKETING STRATEGY
INBOUND
MARKETING
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6. w w w . d i g i b l i s s . i n
DIGITAL MARKETING OVERVIEW
1. What is digital marketing?
2. Why are people going online?
3. Benefits of digital marketing.
4. What does digital marketing consist of?
5. How digital marketing evolved.
6. Search engine optimization (SEO).
7. Pay per click (PPC).
8. Social media Marketing (SMM).
9. Digital marketing measurement

7. w w w . d i g i b l i s s . i n
SEARCH ENGINE OPTIMIZATION
1. What is SEO?
2. SEO strategies/techniques
3. Linking strategies?
4. Keywords
5. Title tags & Meta description tags
6. How digital marketing evolved.
7. Alt tags
8. Submit your website to SEs for indexing

8. w w w . d i g i b l i s s . i n
PPC ADVERTISING, GOOGLE ADWORDS
1. What is PPC?
2. What is Google Adwords.
3. PPC Keyword Research.
4. Managing Your PPC Campaigns

9. w w w . d i g i b l i s s . i n
SOCIAL MEDIA MARKETING
1. What is Social Media?
2. Why care about Social Media?
3. Creating Facebook marketing strategy.
4. Creating twitter marketing strategy.
5. LinkedIn for B2B lead generation.
6. Discussion on other social media channels.

10. w w w . d i g i b l i s s . i n
WEBSITE PLANNING & CREATION
1. What is a website?
2. Components of a website.
3. Website planning.
4. Define your Target Audience.
5. Develop a Look and Feel.
6. Web page designing.
7. Web hosting.
8. Domain registration.

11. w w w . d i g i b l i s s . i n
E-MAIL MARKETING
1. What is E-mail marketing?
2. How it works?
3. Benefits of E-mail marketing.
4. Easy to create.
5. Easy to track.
6. Global audience.
7. How to do bulk emails.

12. w w w . d i g i b l i s s . i n
LEAD GENERATION FOR BUSINESS
1. Understanding lead generation.
2. Why Do You Need Lead Generation?
3. Landing page vs website.
4. Understanding thank you page.
5. Best practices to create a
thank you page
6. Best practices to create a
landing page

13. w w w . d i g i b l i s s . i n
MOBILE MARKETING
1. Understanding Mobile Devices.
2. Fundamentals of mobile marketing.
3. Mobile Marketing & Social Media.
4. Mobile Content Marketing.
5. Creating Mobile website through word press.

14. w w w . d i g i b l i s s . i n
CONTENT MARKETING
1. What is content marketing?
2. Objective of content marketing.
3. How to write great compelling content?
4. How to market your content?
5. Case study on content marketing.

15. w w w . d i g i b l i s s . i n
GOOGLE ANALYTICS
1. Introduction to Google Analytics.
2. How Google Analytics works?
3. How to write great compelling content?
4. How to market your content?
5. Case study on content marketing.

16. w w w . d i g i b l i s s . i n
ONLINE DISPLAY ADVERTISING
1. What is Display Advertising?
2. How Does Display Advertising Work?
3. Misconceptions About Display Advertising
4. Types of Display Advertising for More
Leads and Sales

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E-COMMERCE MARKETING
1. What is e-commerce marketing?
2. Ecommerce Marketing Channels
3. Ecommerce Marketing Terms
4. Keeping Up With Ecommerce
Marketing Trends
5. Ecommerce Marketing Tips To Help
Drive More Sales

18. w w w . d i g i b l i s s . i n
AFFILIATE MARKETING
1. What is affiliate marketing?
2. How people make millions of dollar
in affiliate marketing?
3. Affiliate marketing secrets.
4. Top affiliate network in the world.

19. w w w . d i g i b l i s s . i n
ONLINE REPUTATION MANAGEMENT
1. What is online reputation management?
2. Understanding ORM scenario.
3. How to deal with criticism online.
4. Step by step to overcome negative
Online reputation.

20. w w w . d i g i b l i s s . i n
CREATING INTERNET MARKETING STRATEGY
1. Study your competitors.
2. Study your market.
3. Mimic the successful marketing
strategies of your competitors.
4. Create a multi-faceted Internet
marketing strategy.
5. Develop your brand name and image
before communicating with your
targeted market.

21. w w w . d i g i b l i s s . i n
MAKING MONEY VIA ADSENCE & BLOGGING
1. What is AdSense?
2. How to get approved for AdSense?
3. Using AdSense account interface.
4. Placing ads on your blog.
5. We will share 1 secret method through
6. Which you will make money with
AdSense.

22. w w w . d i g i b l i s s . i n
INBOUND MARKETING
1. What is AdSense?
2. How to get approved for AdSense?
3. Using AdSense account interface.
4. Placing ads on your blog.
5. We will share 1 secret method through
6. Which you will make money with
AdSense.

23. w w w . d i g i b l i s s . i n
HOW TO GRAB FREELANCING PROJECTS

24. w w w . d i g i b l i s s . i n
WHY YOU SHOULD JOIN US
LEARN FROM
INDUSTRY EXPERTS
LEARN ON
LIVE PROJECT
PLACEMENT
ASSISTANCE
RESEARCH
BASED INTERNSHIP

25. w w w . d i g i b l i s s . i n
WHY YOU SHOULD JOIN US
FREE BACKUP
& DOUBT SESSIONS
COMPREHENSIVE
PRACTICAL TRAINING
BUILD YOUR
OWN WEBSITE
WEEEKLY
TEST

26. BATC H T I M I N G
EVENING BATCHES
WEEKEND BATCHES
SUNDAY BATCHES
02:00 p.m. TO 06:00 p.m.
11:00 a.m. TO 01:00 p.m.
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04:00 p.m. TO 06:00 p.m.

27. COURSE FEE & REGISTRATION
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COURSE FEE: Rs 30,000 (+ 18% service tax)
GROUP DISCOUNT: 10% for 3 or more people
PAYMENT MODES:
Credit/Debit Card, Bank Transfer or Cheque
HOW TO REGISTER?
Call at +91-956-004-1720 or mail at info@digibliss.in

28. LEARN IN THE DIGIBLISS. LEAD IN THE WORLD.
www.digibliss.in +91-956-004-1720 C-78, Sec-2, Noida