Digibliss is one of the pioneers in the field of digital marketing training. We are leading internet marketing institute based in Noida providing training to professionals, entrepreneurs and students. http://www.digibliss.in

1. THE MOST ADVANCED AND COMPREHENSIVE DIGITAL MARKETING
COURSE.
DIGIBLISS
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2. OBJECTIVE OF THE TRAINING
The world of digital marketing is getting
more complex with an increasing number
of channels (web, email, social, mobile),
customers and prospects are broken down
into small communities in different
channels, for example, they move from
Facebook to smaller and intimate
communities such as technologies like
WhatsApp, Vine, WeChat, snapchat and
many others). In short, the job of the digital
marketers is ever challenging.
I think that sometimes the focus is directed
too much towards the channels and the
attention is given to see what’s new out
there and make sure we’re reaching out to
customers and prospects in all
channels without real objectives behind
what we want to do with the clients (doesw w w . d i g i b l i s s . i n

3. WHAT IS DIGITAL MARKETING
Digital marketing is an umbrella term for
all of your online marketing efforts.
Businesses leverage digital channels such
as Google search, social media, email, and
their websites to connect with their current
and prospective customers.
The reality is, people spend twice as much
time online as they used to 12 years ago.
And while we say it a lot, the way people
shop and buy really has changed, meaning
offline marketing isn’t as effective as it
used to be.
Marketing has always been about
connecting with your audience in the right
place and at the right time. Today, that
means that you need to meet them where
they are already spending time: on the
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4. TRAINING MODULES
DIGITAL MARKETING
OVERVIEW
SEARCH ENGINE
OPTIMIZATION
PPC ADVERTISING,
GOOGLE ADWORDS
SOCIAL MEDIA
MARKETING
LEAD GENERATION
FOR BUSINESS
WEBSITE PLANNING
& CREATION
MOBILE
MARKETING
E-MAIL
MARKETING
CONTENT
MARKETING
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5. GOOGLE
ANALYTICS
ONLINE DISPLAY
ADVERTISING
E-COMMERCE
MARKETING
AFFILIATE
MARKETING
MAKING MONEY VIA
ADSENCE & BLOGGING
ONLINE REPUTATION
MANAGEMENT
HOW TO GRAB
FREELANCING PROJECTS
CREATING INTERNET
MARKETING STRATEGY
INBOUND
MARKETING
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6. w w w . d i g i b l i s s . i n
DIGITAL MARKETING OVERVIEW
1. What is digital marketing?
2. Why are people going online?
3. Benefits of digital marketing.
4. What does digital marketing consist of?
5. How digital marketing evolved.
6. Search engine optimization (SEO).
7. Pay per click (PPC).
8. Social media Marketing (SMM).
9. Digital marketing measurement

7. w w w . d i g i b l i s s . i n
SEARCH ENGINE OPTIMIZATION
1. What is SEO?
2. SEO strategies/techniques
3. Linking strategies?
4. Keywords
5. Title tags & Meta description tags
6. How digital marketing evolved.
7. Alt tags
8. Submit your website to SEs for indexing

8. w w w . d i g i b l i s s . i n
PPC ADVERTISING, GOOGLE ADWORDS
1. What is PPC?
2. What is Google Adwords.
3. PPC Keyword Research.
4. Managing Your PPC Campaigns

9. w w w . d i g i b l i s s . i n
SOCIAL MEDIA MARKETING
1. What is Social Media?
2. Why care about Social Media?
3. Creating Facebook marketing
strategy.
4. Creating twitter marketing
strategy.
5. LinkedIn for B2B lead generation.
6. Discussion on other social media
channels.

10. w w w . d i g i b l i s s . i n
WEBSITE PLANNING & CREATION
1. What is a website?
2. Components of a website.
3. Website planning.
4. Define your Target Audience.
5. Develop a Look and Feel.
6. Web page designing.
7. Web hosting.
8. Domain registration.

11. w w w . d i g i b l i s s . i n
E-MAIL MARKETING
1. What is E-mail marketing?
2. How it works?
3. Benefits of E-mail marketing.
4. Easy to create.
5. Easy to track.
6. Global audience.
7. How to do bulk emails.

12. w w w . d i g i b l i s s . i n
LEAD GENERATION FOR BUSINESS
1. Understanding lead generation.
2. Why Do You Need Lead
Generation?
3. Landing page vs website.
4. Understanding thank you page.
5. Best practices to create a
thank you page
6. Best practices to create a
landing page

13. w w w . d i g i b l i s s . i n
MOBILE MARKETING
1. Understanding Mobile Devices.
2. Fundamentals of mobile marketing.
3. Mobile Marketing & Social Media.
4. Mobile Content Marketing.
5. Creating Mobile website through
word press.

14. w w w . d i g i b l i s s . i n
CONTENT MARKETING
1. What is content marketing?
2. Objective of content marketing.
3. How to write great compelling
content?
4. How to market your content?
5. Case study on content marketing.

15. w w w . d i g i b l i s s . i n
GOOGLE ANALYTICS
1. Introduction to Google Analytics.
2. How Google Analytics works?
3. How to write great compelling
content?
4. How to market your content?
5. Case study on content marketing.

16. w w w . d i g i b l i s s . i n
ONLINE DISPLAY ADVERTISING
1. What is Display Advertising?
2. How Does Display Advertising Work?
3. Misconceptions About Display
Advertising
4. Types of Display Advertising for
More
Leads and Sales

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E-COMMERCE MARKETING
1. What is e-commerce
marketing?
2. Ecommerce Marketing
Channels
3. Ecommerce Marketing Terms
4. Keeping Up With Ecommerce
Marketing Trends
5. Ecommerce Marketing Tips
To Help Drive More Sales

18. w w w . d i g i b l i s s . i n
AFFILIATE MARKETING
1. What is affiliate marketing?
2. How people make millions of
dollar in affiliate marketing?
3. Affiliate marketing secrets.
4. Top affiliate network in the
world.

19. w w w . d i g i b l i s s . i n
ONLINE REPUTATION MANAGEMENT
1. What is online reputation
management?
2. Understanding ORM scenario.
3. How to deal with criticism
online.
4. Step by step to overcome
negative
Online reputation.

20. w w w . d i g i b l i s s . i n
CREATING INTERNET MARKETING
STRATEGY
1. Study your competitors.
2. Study your market.
3. Mimic the successful marketing
strategies of your competitors.
4. Create a multi-faceted Internet
marketing strategy.
5. Develop your brand name and
image before communicating
with your targeted market.

21. w w w . d i g i b l i s s . i n
MAKING MONEY VIA ADSENCE &
BLOGGING
1. What is AdSense?
2. How to get approved for
AdSense?
3. Using AdSense account
interface.
4. Placing ads on your blog.
5. We will share 1 secret method
through
6. Which you will make money with
AdSense.

22. w w w . d i g i b l i s s . i n
INBOUND MARKETING
1. What is AdSense?
2. How to get approved for
AdSense?
3. Using AdSense account
interface.
4. Placing ads on your blog.
5. We will share 1 secret method
through
6. Which you will make money with
AdSense.

23. w w w . d i g i b l i s s . i n
HOW TO GRAB FREELANCING PROJECTS

24. w w w . d i g i b l i s s . i n
WHY YOU SHOULD JOIN US
LEARN FROM
INDUSTRY EXPERTS
LEARN ON
LIVE PROJECT
PLACEMENT
ASSISTANCE
RESEARCH
BASED INTERNSHIP

25. w w w . d i g i b l i s s . i n
WHY YOU SHOULD JOIN US
FREE BACKUP
& DOUBT SESSIONS
COMPREHENSIVE
PRACTICAL TRAINING
BUILD YOUR
OWN WEBSITE
WEEEKLY
TEST

26. B A T C H T I M I N G
EVENING BATCHES
WEEKEND BATCHES
SUNDAY
BATCHES
02:00 p.m. TO 06:00 p.m.
11:00 a.m. TO 01:00 p.m.
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04:00 p.m. TO 06:00 p.m.

27. COURSE FEE & REGISTRATION
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COURSE FEE: Rs 39,900 (+ 18% service tax)
GROUP DISCOUNT: 10% for 3 or more people
PAYMENT MODES:
Credit/Debit Card, Bank Transfer or Cheque
HOW TO REGISTER?
Call at +91-00000-00000 or mail at info@digibliss.in

28. LEARN IN THE DIGIBLISS. LEAD IN THE WORLD.
www.digibliss.in +91-874-501-5630C-78, Sec-2, Noida