Tribal Marketing


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This presentation is created from the book Tribal Marketing (which you can download a complimentary copy at ) This is a step-by-step guide on implementing the right marketing strategies for your small businesses. Everyone talks about branding when this should be secondary to becoming a leader in your marketplace. Becoming a leader in your marketplace and leading your tribe of fans is what is needed to succeed in today's economy. This is your guide to start, build, and manage your marketing messages to your Tribe.

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Tribal Marketing

  1. 1. Tribal Marketing ProjectManagementTotal Business Marketing Integration to Lead, Buildand Expand Your Tribe©2012 Elmer Diaz
  2. 2. Putting the PuzzleTogether
  3. 3. IntroductionThree Main Areas#1 Know Your Tribe#2 Create a Strategic Marketing Plan#3 Execute the Strategic MarketingPlan in a Step-by-Step Approach
  4. 4. PART I- Know Your TribeWho is Your Avatar?Types of TribesWhere do they hang out?
  5. 5. Its about building andcommunicating with yourTribeHow They Want toCommunicate With YouHow They Want toCommunicate With EachOther...Lets give them what theywant!
  6. 6. Monetizing$ from Your TribeA. Identifying the problemsand needs of your tribeB. Offer SolutionsC. Show the benefits of yourproducts & servicesD. Ask for the order
  7. 7. Part II- Create a StrategicMarketing PlanA. Getting the tribe tonotice you throughcontent.B. Talking your tribeslanguage and buildingTrustC. Monetizing from yourtribe
  8. 8. Part III- Executing Your Planin PhasesPhase 1- Content ManagementPhase 2- Web PresencePhase 3- SM MarketingPhase 4- SEOPhase 5- TribalCommunicationPhase 6- Expand your reach
  9. 9. Phase 1-Create goodcontent
  10. 10. ...People love a good story!...People want good information!...People like valuable information!...People want content that they can use!
  11. 11. Phase 1-Content Creation
  12. 12. Phase 2- Website & BlogPresenceSecond Phase is ContentDistributionReview-Analyze Actual orCreate Optimized Website –Platform (WP front)Plug-Ins to Capture Leads-SM interactionProvide Content-Article, E-book, E-Newsletter
  13. 13. Phase 2-Web & Blog Presence
  14. 14. Phase 3- Social MediaMarketing:Its all about PromotingYour ProfileEngaging with OtherGroups of PeopleLink Pages TogetherFind People With theSame InterestsGet a Dialogue Going
  15. 15. Social Media MarketingThe Big Four– Facebook– LinkedIin– Twitter– YouTube
  16. 16. * Facebook has over 350 million active users. More than 35million users update their status each day, with more than 55million status updates each day.* The average Facebook user has 130 friends and sends eightfriend requests per month.* The average Facebook user spends more than 55 minutes aday on the site. They use the Like button nine times a month andwrite 25 comments each month.-Facebook is like having a Bar-B-Que party where you invite friends andfamily and everyone talks and share just about everything.
  17. 17. * Linkedin is the worlds largest professional network with morethan 135 million members worldwide* More than half of Linkedin members are currently locatedoutside of the United States.* There were nearly two billion people searches on Linkedin in2010.-Linkedin is like going to a Trade Show where you can find professionalcontacts, products, and services about your industry.
  18. 18. * Twitter have an estimated 225 million users, generating 65million tweets a day* Twitter handles over 800,000 search queries per day.* Twitters attraction as a social web media platform is maybe inits simplicity and real time messaging.* Twitter was created mainly to stay connected with a group offriends through SMS channels. It was never meant to be limitedto used on the internet.-Twitter becomes a real life snap shots at what your friends, familymembers, co-workers, and acquaintances are doing or experiencing.
  19. 19. * YouTube is the most popular video sharing website on theWeb and the worlds third most Visited website (according toAlexa)* YouTube 78% of the traffic comes from outside of USA.* YouTube average video is 2 minutes 46 seconds-YouTube is a place for a community of people to engage in new ways andshare their experiences, talents, and expertise with the world with videowhenever and wherever they want.
  20. 20. Phase 3-Social MediaIntegration
  21. 21. Phase 4- Search EngineOptimization
  22. 22. Phase 4-Content Driven-SEO
  23. 23. Phase 5- DirectMarketing Integration
  24. 24. Phase 5- Direct Marketing Integration
  25. 25. Direct MarketingIntegrationFirst Part of Direct Marketing isEmail Marketing.The main component of DirectMarketing is to have a goodCRM (Client RelationshipManagement) System thatwill help you establish yourcommunications with yourtribe based on yourrelationship with them.
  26. 26. Direct MarketingIntegrationSecond Part of DirectMarketing is Snail MailMarketing.The main idea of this lastcomponent of DirectMarketing is to have an itemof long shelve live and valuethat provides specialcommunication with yourselected tribe members.Examples; calendar ofevents, newsletter,Postcards, etc.
  27. 27. Phase 6- MediaExpansionHere you will incorporateArticles Marketing &DistributionPress ReleaseDistributionSpecial BookmarkingSquido Lense...and the rest of theoverwhelm!
  28. 28. Keep Driving Traffic
  29. 29. Your Complete MarketingIntegration-Communication
  30. 30. Communication Flow
  31. 31. Tribal MarketingE-BookFor your complimentary copy email us©2012 Elmer Diaz