8. Revenue tree
REVENUE
2,0 M
REVENUE PER
VISITOR
1,00 €
AVERAGE ORDER
VALUE
50,00 €
AVERAGE
QUANTITY
2,00
AVERAGE PER
UNIT PRICE
25,00 €
CONVERSION
RATE
2,00 %
NUMBER OF
STEPS
AVERAGE
COMPLETION
RATE
VISITORS
2,0 M
USER AQUISITION
1,5 M
USER RETENTION
33 %
11. keep conversion elements above the fold
pay attention to the headline
free shipping Change the check-out process
USER
TESTIMONIALS
clearly state the benefits of your product or service
USE VIDEO
Create dedicated landing pages for campaigns
CTAs
recommend related products
lose the hype
tell visitors exactly what they’re going to get
clear value proposition
tunnel vision
keep input fields optional
test all USPs on banneres
change the service
consumer reviews
test out various color combinations
No external links in the basket
promote content on social media
offer a price-match guarantee
abandoned cart emails
don’t require registration in order to buy
use stock shortages
12. How we do it?
ANALYSIS
Big Data,
Small Data
STRATEGY
Hypothesis
development,
Test developement
APPROVAL
Approvals from
all stakeholders
EXECUTION
Design and
implementation
of tests
LEARNING
Monitor and learn
from tests